Fri.Jan 04, 2013

Trending Sources

CMOs You Should Watch in 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

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15 Examples of Brilliant Homepage Design

Hubspot

You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. In fact, it's the very reason why we just launched a brand new homepage design last week.

Inside Sales: A Friendly Reminder On The Importance Of Listening In Sales

Sales Prospecting Perspectives

First, Happy New Year to everyone – I hope 2013 is starting well! In my last post of 2012 I discussed the importance on the types of questions our teams are asking as inside sales reps when they are having a conversation with a prospect. So to carry the theme loosely across to my first post of 2013, I wanted to discuss the importance of listening.

How to Be a Spammer in 20 Simple Steps

Hubspot

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

WindMill Networking

Plugins can provide killer functionality to your WordPress website – but choose which ones you install carefully!

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects.

Does your Internet marketing training make you feel dumb?

Biznology

Photo credit: thelampnyc. I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing.

13 Tips For Increasing Sales Productivity in 2013

Sales Intelligence View

Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket. Learn a new sales approach Instead of getting stuck on one sales technique, keep your mind open and be ready to adapt to your prospect.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Is Social Listening Overrated?

Manhattan Marketing Maven

Social listening, once a new amazing vector into the public psyche, has become a standard tool for brands and online marketers. But it has yet to truly become the radar, the barometer or the Rorschach test of popular sentiment. Instead it’s a tool set in search of refinement and a new mission which includes the need to leverage machine learning and automate a labor intense process to yield deep insights into consumer attitudes, behavior or sensibilities. 

Top 10 B2B Social Media Posts of 2012

Social Media B2B

As each year passes the growth of social media for B2B companies continues. Looking at the top posts of the year is a good way to see what resonates with B2B marketers. How to more effectively use Facebook and LinkedIn, especially for generating leads and sales seems to be a running theme.

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Building a Blueprint for Sales and Marketing Success, Step 6: The Blueprint

Marketing Action

Part 6. Putting it all together: The Marketing Automation Lead Generation Blueprint. The Blueprint contains all the steps you need to put into place, and shows how they relate to each other. Determine your target market. Know who they are and what they want.

Your brand journey is never finished

Sazbean

Branding is both an art and a science and it’s a living, breathing discipline that’s always changing. We can’t take a class, get a degree, and sit back on our laurels and say we’re brand “experts”. Even those of us who have been successfully making a living for a long time in building and managing brands need to stay on our toes.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement

Modern B2B Marketing

by Jason Miller Mitch Joel is a digital marketing expert. A blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”. He is also the president of Twist Image, an award Digital Marketing and Communications agency.

Marketri’s President and Owner Speaks to Environmental Consulting Professionals About the New Era of Inbound Marketing

Marketri

Content Marketers Must Read Book of the Week!

Connect the Docs

Name: Content Strategy for the Web. Authors: Kristina Halvorson Melissa Rach. . Blog Twitter. Better content always means better business. Imagine these situations.

INFOGRAPHIC: The Shift to Visual Social Media

Client Bridge

The focus of online communication has shifted from written social media to visual social media. From Entrepreneur.com and Socially Sorted, here's an infographic with tips for creating great visuals to tell your story on social media. View Original Article

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.