Fri.Jan 04, 2013

Trending Sources

CMOs You Should Watch in 2013

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Aaron Goldman. Kenshoo.com.

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15 Examples of Brilliant Homepage Design

Hubspot

You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. In fact, it's the very reason why we just launched a brand new homepage design last week. For any given company, the homepage is its virtual front door -- and face to the world. That's right. What makes a homepage brilliant, and not "blah?" search box.

The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

WindMill Networking

Plugins can provide killer functionality to your WordPress website – but choose which ones you install carefully! Everyone’s particular experience with WordPress will be different, but since I’ve always run a content-heavy site, I’ve become obsessed with increasing the performance of how quickly this website runs for the average user. The answer is FEWER. JetPack Publicize.

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Does your Internet marketing training make you feel dumb?

Biznology

Photo credit: thelampnyc. have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there was one comment that struck a nerve, when someone asked if anything about marketing and sales is the same as it was back before the InterWebs. Most things are not any different than they were before. know, I know.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Be a Spammer in 20 Simple Steps

Hubspot

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. also heard that accessibility is important in your writing, so I narrowed it down to just 20 steps. Enjoy. That's how they'll notice you. Email Marketing.

What Will Trump SEO in 2013? - #MarketingTechMin

Synecore

It used to be that every company was competing for a spot on the search engine superhighway, but in a fragmented social mobile search environment, this is no longer the case. Watch Spencer and Chris discuss targeted discovery and the future of SEO. Be sure to tune in every Friday for more discussion of the latest trends in the Marketing Technology Industry. Follow @SyneCoreTech

Spot 40

11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. Because consumers are getting smarter at blocking you out, and they have been for quite some time. More tools are bought today than ever before to block out advertisements.

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Inside Sales: A Friendly Reminder On The Importance Of Listening In Sales

Sales Prospecting Perspectives

First, Happy New Year to everyone – I hope 2013 is starting well! In my last post of 2012 I discussed the importance on the types of questions our teams are asking as inside sales reps when they are having a conversation with a prospect. So to carry the theme loosely across to my first post of 2013, I wanted to discuss the importance of listening. think we can all agree that a key attribute of a strong inside sales rep is their ability to get the prospect talking about their current environment, the pains/needs they are facing day to day.

13 Tips For Increasing Sales Productivity in 2013

Sales Intelligence View

Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket. Learn a new sales approach  Instead of getting stuck on one sales technique, keep your mind open and be ready to adapt to your prospect. Going into the sale with an open mind enables you to quickly adjust your sales technique to deal with different types of prospects.

Top 10 B2B Social Media Posts of 2012

Social Media B2B

As each year passes the growth of social media for B2B companies continues. Looking at the top posts of the year is a good way to see what resonates with B2B marketers. How to more effectively use Facebook and LinkedIn, especially for generating leads and sales seems to be a running theme. Practical versus theoretical definitely rules the day (or year). Check out the top 10 below.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Social Networking – Organic? Strategic? or Gaming a System?

B2B Marketing Traction

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. It’s designed to allow people like you and me to share information that we like. Do be organic.

Is Social Listening Overrated?

Manhattan Marketing Maven

Social listening, once a new amazing vector into the public psyche, has become a standard tool for brands and online marketers. But it has yet to truly become the radar, the barometer or the Rorschach test of popular sentiment. Instead it’s a tool set in search of refinement and a new mission which includes the need to leverage machine learning and automate a labor intense process to yield deep insights into consumer attitudes, behavior or sensibilities.    Today’s social listening tools scrape every piece of social data they can find and score sentiment based word proximity.

Building a Blueprint for Sales and Marketing Success, Step 6: The Blueprint

Marketing Action

Part 6.  Putting it all together: The Marketing Automation Lead Generation Blueprint. The Blueprint contains all the steps you need to put into place, and shows how they relate to each other. Determine your target market. Know who they are and what they want. Think like a sculptor, and pare away anything that doesn’t belong. Get this right, or everything downstream will suffer. 30% dislike you.

Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement

Modern B2B Marketing

by Jason Miller Mitch Joel is a digital marketing expert. blogger, podcaster, author, and passionate entrepreneur, Marketing Magazine recently dubbed him the “Rock Star of Digital Marketing”.  He is also the president of Twist Image, an award Digital Marketing and Communications agency. recently caught up with Mitch Joel to get his thoughts on upcoming trends in social and online marketing.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

INFOGRAPHIC: The Shift to Visual Social Media

Client Bridge

The focus of online communication has shifted from written social media to visual social media. From Entrepreneur.com and Socially Sorted, here's an infographic with tips for creating great visuals to tell your story on social media. View Original Article

Your brand journey is never finished

Sazbean

Branding is both an art and a science and it’s a living, breathing discipline that’s always changing. We can’t take a class, get a degree, and sit back on our laurels and say we’re brand “experts”. Even those of us who have been successfully making a living for a long time in building and managing brands need to stay on our toes. That’s because we live in a world where there are unprecedented changes in technology, social media and consumer macro trends, and all of these have an impact on the way we create strong brands that engage our consumers. At that time only a few hands went up.

Marketri’s President and Owner Speaks to Environmental Consulting Professionals About the New Era of Inbound Marketing

Marketri

DOYLESTOWN, Pennsylvania (January 4, 2013) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that Debra Andrews, President and Owner, will be the featured speaker at an online seminar (“webinar”) hosted by Environmental Data Resources, Inc. on January 15, 2013 at 1:00pm. Please visit www.edrnet.com to learn more.

Content Marketers Must Read Book of the Week!

Connect the Docs

Name: Content Strategy for the Web. Authors:  Kristina Halvorson                           Melissa Rach.            . Blog Twitter. Better content always means better business.  Imagine these situations. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. How can you realize the value of content while planning for its long-term success?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.