Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It's the last of these concerns that we're here to help with today. SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box. One of easiest ways to avoid SPAM filters is by carefully choosing the words you use in your email's subject line. MORE >>

When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.]. Blog Connected marketing Customer relationships Customer service Research conversion customer reviews reevoo reputation Right Now Retail Consumer Report MORE >>

Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them. And why the latter statistic may be true, the assumption that the technology is a waste of time would certainly be a misstep. Not only should marketers not throw in the towel on using QR codes, they have many reasons to be optimistic, proactive, and innovative as they think about using them as part of their marketing strategies in 2012. What this experience looks like is completely dependent on the craft of the Marketer. MORE >>

Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. As the team gathers in the conference room with whiteboards, markers and lots of coffee, you start by talking about other online community examples the organization might want to emulate, or those that have caught your fancy. Features, content, look and feel are usually a major part of this discussion. At Leader Networks, we call this "The Engagement Model." Serving multiple audience types or needs may require a hybrid format. MORE >>

After back-and-forth email discussion with a client today about subject lines on a particular email, I got to thinking about how what I was saying applied to all types of B2B communications. The fact is, we want to be effective communicators whether the platform is an email, letter, PowerPoint presentation, Website, post card, brochure or [.] Two B2B marketing rules that cross all forms of communication. is a post from: B2BMarketingSmarts. B2B Direct Mail Marketing B2B Email Marketing B2B Marketing Best Practices B2B Marketing Messaging Web Site Copy Marketing Best Practices MORE >>