Wed.Jan 11, 2012

Trending Sources

Why Google Social Search Means You’ll Probably Want a Google+ Page

It's All About Revenue

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. So, let’s say I wanted to search for “Antique Typewriters.”

Google 102

Look out. Twitter is way cool again.

grow - Practical Marketing Solutions

Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! It has been too long and I’ve missed you!  I’ve been a bit busy graduating from college, moving to New York City,  starting my job as a professional event planner and writing my own blog that has nothing to do with social media. But now I’ve had some time to breathe, so time to write!

60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson

Fearless Competitor

“On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” ” This should be a wake-call for all leaders in companies who sell products to other businesses. The world is passing you by. Over half of the decision is complete before they talk to you. The Corporate Executive Board surveyed 1,900 buyers to uncover insights regarding purchasing behavior. “The survey results were surprising.” ”  That data should surprise and shock you. What do you think?

The Ultimate List of Email SPAM Trigger Words

Hubspot

Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It's the last of these concerns that we're here to help with today. Back off, SPAM filters! Commerce. As seen on. Buy direct.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Predicting the Future with Social Media

Blue Focus Marketing

Forget predictions from Nostradamus or the Mayan Calendar.  Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future.  They do this by sorting through thousands of news publications, blogs, tweets, comments, trade journals, government web sites, financial databases, and more. Let’s just hope his 2012 doomsday prediction will be wrong. 

Savvy Speaks: New Year's Resolutions for Marketers!

Savvy B2B Marketing

A New Year is a new opportunity to rev up your business. After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you! Jamie. Stepping Out and Stepping Up. Carpe Annum! Heather. Sharpening the Saw. Since I primarily work B2B it is stretching me out of my comfort zone. Michele.

Why Your Social Media Presence Needs To Be Vetted By A Social Media Attorney

WindMill Networking

“An ounce of prevention is worth a pound of cure” is a very fitting description for what businesses are learning when they do not have their social media presence reviewed by a social media law attorney.  Cost-saving alternative:  Adopt a social media policy that reflects the National Labor Relations Board’s recommendations on how not to have an overbroad policy. 

The Power of Print – One to One Mail

Fearless Competitor

Jefff Ogden, President of Find New Customers , had the pleasure of interviewing marketing guru, Jeffrey Hayzlett, for Mad Marketing TV and one of the things he preaches really struck a nerve with me. He covered this in Chapter 8 of his book, The Mirror Test – The Power of One. He’s talking about print. “It’s not direct mail that’s dead. Look at the pile on this desk.

Mail 24

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

A Comparative Analysis of Sales Intelligence and the Assemly Line

Sales Intelligence View

The assembly line has been a manufacturing process in the making for hundreds of years. However, it wasn’t until 1913 that it was perfected by the Ford Motor Company creating huge ramifications for the entire industry of automobiles and manufacturing. The concept of sales intelligence seems similar of creating such ramifications as it comes brings together a different concept of sales combined with extraordinary results. An Industrial Revolution. Henry Ford’s assembly line changed all that the world knew about manufacturing in the early 20th century. Efficiency. man-hours to make.

15 Tenets of Proper Email Marketing Etiquette

Hubspot

The ultimate vision for inbound marketers is to "make marketing that people love." Rather than annoying and interrupting prospective customers with unsolicited and pushy messages, inbound marketing strategies are based on permission. And if inbound marketing is permission-based, marketers should be sure they're practicing proper etiquette in their inbound efforts. Obtain permission first.

Spam 14

Global Social Media Marketing

Biznology

Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? Sure, Twitter is important here, but how about in China?

6 Deadly Marketing Myths BUSTED

Hubspot

If I were allowed to keep only one piece of advice in my marketing career, that would be, "question conventional wisdom." It's easy to blindly follow the old preachings of industry experts. It's riskier, and often more effective, to take new directions and experiment with the unknown. We want to take you down the latter path. Myth #1: Social media is for conversations, not broadcasting. Myth #6.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

12 Questions That Should Guide Your Content Marketing Plan

Sazbean

When I sat down to build the content marketing plan for Right Source Marketing, I initially had a case of “planner’s block.” I’ve helped a number of clients with this type of planning, and yet I could not figure out exactly where to start. How is it possible that I didn’t have some type of template or process that would push me through this barrier? The answer was simple. wasn’t asking myself the right questions, and I wasn’t asking them in the same determined manner that I use with clients. I was letting myself off the hook. You heard right. There are a variety of ways to answer this question.

Facebook Now Features Paid Ads in News Feeds

Hubspot

You've probably heard rumblings of it over the past few weeks, and like it or not, the time has finally come: Facebook is now featuring paid advertisements in users' News Feeds. These ads are officially being called "Featured Stories.". Users will also see Featured Stories from brands their friends have liked, even if they haven't liked the brand themselves. Marketing Takeaway.

Brand 10

SEO Trends to Watch For

PWB Marketing Blog

I was reading an article yesterday, the Five SEO trends to lookout for in 2012 , that left me wondering. While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. Don’t get me wrong, paid search is a wonderful tool – I actually believe in it as part of an overall marketing strategy. It’s a small part though and should not be the only thing your company considers when putting together a strategy. More and more sections will be paid. We first saw this in Google ads, then Google shopping.

7 Silly Mistakes to Stop Making in Your PR Pitches

Hubspot

Pitching to the press is no easy task. Every day, journalists receive thousands of emails from public relations professionals who are pitching their clients' ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just one person in a given day. Forgetting to Follow Up. Give them a day or two to think about the email, and then make your contact. Timing is EVERYTHING. 3.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

INFOGRAPHIC: An SEO FAQ

Client Bridge

From Data Dial, here's an infographic guide to search engine optimization. View Original Article

B2B Marketing: Why Competition Doesn’t Matter

B2B Marketing Traction

Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. In Good to Great , Jim Collins writes that great company leaders never talked about competitive strategy.

What the Latest Marketing Trends say about Business in 2012

Tomorrow People

Looking to predict your business performance in the year to come? Start by looking into the future. Use the latest market trends to identify how your business will behave in the months ahead. Here’s how: Your customers: The latest market trends help to reveal how your customers will respond to your product or services in the New Year.

Do You Have What It Takes to Earn an A?

VisionEdge

For the past decade, our annual marketing performance measurement and management survey has asked, “What grade would the CEO give the marketing organization for implementing initiatives that enabled your company to achieve its objectives?” ” And for the past decade less than a quarter of marketing organizations received an A. Do you know and have what it takes to earn an A? There is less than one chance in a thousand this result was due to random variation. What does this mean? The more visual you can make this, the easier it will be for the C-Suite to see the relationship.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

The Mad Marketing TV After-Show Party – with Jim Burns of Avitage

Fearless Competitor

After the Mad Marketing TV show raps, I have the pleasure of sitting down with our guest and having a 15 minute or so interactive conversation. Here’s a great sample of an After-Show Party – my conversation with a good friend, Jim Burns, CEO of Avitage. Here Jim is interviewed by Jeff Ogden, President of Find New Customers. Jim shares some great insights on the use of video content.

Three email marketing staples

Business Growth Development

Implementing a successful email marketing campaign  can sometimes feel a little hit and miss. To see whether different approaches are successful, marketers need to try them out beforehand; noting the results and tweaking the content accordingly. Call to action. This is called a call to action. Social media connectivity. Clarity. From Business Growth Development , post Three email marketing staples.