Wed.Jan 11, 2012

Trending Sources

Why Google Social Search Means You’ll Probably Want a Google+ Page

It's All About Revenue

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.”

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Look out. Twitter is way cool again.

grow - Practical Marketing Solutions

Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} … . Hello readers! It has been too long and I’ve missed you!

60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson

Fearless Competitor

“On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” ” This should be a wake-call for all leaders in companies who sell products to other businesses. The world is passing you by. Over half of the decision is complete before they talk to you. The Corporate Executive Board surveyed 1,900 buyers to uncover insights regarding purchasing behavior.

The Ultimate List of Email SPAM Trigger Words


Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Just One B2B Social Media Reason for Google Plus: Search

Social Media B2B

Google just rolled out Search, Plus Your World and B2B companies need to take notice. If you have been taking a wait and see attitude, or you just don’t have the bandwidth for Google Plus , Google just changed the game and moved this to the top of your priority list.

Treat Bad Customer Reviews as Good Friends


When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.]. Blog Connected marketing Customer relationships Customer service Research conversion customer reviews reevoo reputation Right Now Retail Consumer Report

The Power of Print – One to One Mail

Fearless Competitor

Jefff Ogden, President of Find New Customers , had the pleasure of interviewing marketing guru, Jeffrey Hayzlett, for Mad Marketing TV and one of the things he preaches really struck a nerve with me. He covered this in Chapter 8 of his book, The Mirror Test – The Power of One.

Why Your Social Media Presence Needs To Be Vetted By A Social Media Attorney

WindMill Networking

“An ounce of prevention is worth a pound of cure” is a very fitting description for what businesses are learning when they do not have their social media presence reviewed by a social media law attorney.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A Comparative Analysis of Sales Intelligence and the Assemly Line

Sales Intelligence View

The assembly line has been a manufacturing process in the making for hundreds of years. However, it wasn’t until 1913 that it was perfected by the Ford Motor Company creating huge ramifications for the entire industry of automobiles and manufacturing. The concept of sales intelligence seems similar of creating such ramifications as it comes brings together a different concept of sales combined with extraordinary results. An Industrial Revolution.

15 Tenets of Proper Email Marketing Etiquette


The ultimate vision for inbound marketers is to "make marketing that people love." Rather than annoying and interrupting prospective customers with unsolicited and pushy messages, inbound marketing strategies are based on permission.

Spam 12

Global Social Media Marketing


Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”

6 Deadly Marketing Myths BUSTED


If I were allowed to keep only one piece of advice in my marketing career, that would be, "question conventional wisdom." It's easy to blindly follow the old preachings of industry experts. It's riskier, and often more effective, to take new directions and experiment with the unknown.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

12 Questions That Should Guide Your Content Marketing Plan


When I sat down to build the content marketing plan for Right Source Marketing, I initially had a case of “planner’s block.” I’ve helped a number of clients with this type of planning, and yet I could not figure out exactly where to start. How is it possible that I didn’t have some type of template or process that would push me through this barrier? The answer was simple. I wasn’t asking myself the right questions, and I wasn’t asking them in the same determined manner that I use with clients.

7 Silly Mistakes to Stop Making in Your PR Pitches


Pitching to the press is no easy task. Every day, journalists receive thousands of emails from public relations professionals who are pitching their clients' ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just one person in a given day.

B2B Marketing: Why Competition Doesn’t Matter

B2B Marketing Traction

Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up.

Facebook Now Features Paid Ads in News Feeds


You've probably heard rumblings of it over the past few weeks, and like it or not, the time has finally come: Facebook is now featuring paid advertisements in users' News Feeds.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What the Latest Marketing Trends say about Business in 2012

Tomorrow People

Looking to predict your business performance in the year to come? Start by looking into the future. Use the latest market trends to identify how your business will behave in the months ahead.

Do You Have What It Takes to Earn an A?


For the past decade, our annual marketing performance measurement and management survey has asked, “What grade would the CEO give the marketing organization for implementing initiatives that enabled your company to achieve its objectives?” ” And for the past decade less than a quarter of marketing organizations received an A. Do you know and have what it takes to earn an A?

SEO Trends to Watch For

PWB Marketing Blog

I was reading an article yesterday, the Five SEO trends to lookout for in 2012 , that left me wondering. While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. Don’t get me wrong, paid search is a wonderful tool – I actually believe in it as part of an overall marketing strategy. It’s a small part though and should not be the only thing your company considers when putting together a strategy.


Client Bridge

From Data Dial, here's an infographic guide to search engine optimization. View Original Article

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The Mad Marketing TV After-Show Party – with Jim Burns of Avitage

Fearless Competitor

After the Mad Marketing TV show raps, I have the pleasure of sitting down with our guest and having a 15 minute or so interactive conversation. Here’s a great sample of an After-Show Party – my conversation with a good friend, Jim Burns, CEO of Avitage.

Three email marketing staples

Business Growth Development

Implementing a successful email marketing campaign can sometimes feel a little hit and miss. To see whether different approaches are successful, marketers need to try them out beforehand; noting the results and tweaking the content accordingly.