ViewPoint

JUNE 24, 2014

'In the distant past (30 years ago) We figured out through research that 45%f of all inquiries turn into a sale for someone. In the not too distant past (15 years ago) We realized that salespeople cannot or will not follow-up on 100% of their inquiries. Marketing can assume that responsibility through nurturing, and increased sales are the result—not by just a few percent—but 200-300% more sales are the result of successful nurturing programs.

Lead Scoring 211

Lead Scoring Lead Ranking B2B Sales B2B Marketing 211

Webbiquity

JUNE 24, 2014

'Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 1: Fear.

Social Media 186

Social Media Media Brand Identity Branding 186

ANNUITAS

JUNE 24, 2014

'We love events …attending them at least. Running them is another matter as that involves painstaking detail, budgets from HELL, venue chaos and any number of small nightmares. But attending them…well that is usually just great. Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in.

Demand Generation 163

Demand Generation Demand Ideal Customer Profiles Buyer Personas 163

NuSpark Consulting

JUNE 24, 2014

'A brave new world is upon us. The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing enters the fray. As download speeds increase, and streaming video becomes the norm, a wall of text with a value proposition hidden in the middle simply will not suffice.

Top of Funnel 162

Top of Funnel Video Marketing Promotion Paid Search Agency 162

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Direct Response Coach

JUNE 24, 2014

'The online marketing world sure has a lot of experts. Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. There are specialists for [.]. The post Online Marketing: So many experts – who will you call first?

Online Marketing 146

Online Marketing Landing Pages Link Building Mobile Marketing 146

Adobe Experience Cloud Blog

JUNE 24, 2014

'Author: Maggie Jones Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over. Technology has opened up a whole new world of possibilities (and potential market share) for digital marketers.

Ads 105

Ads Banner Ads Marketo Thought Leadership 105

The ROI Guy

JUNE 24, 2014

'Partnership Helps Companies Overcome Their Selling Challenges to Close More Business Faster CHELMSFORD, MA and ORLANDO, FL – June 24, 2014 - Qvidian , the innovator in sales execution solutions, and Alinean, the leading creator of interactive B2B value selling and marketing tools, today announced their strategic partnership to help companies overcome the sales challenges of better communicating value during the selling process in order to accelerate their revenue growth.

B2B Sales 65

B2B Sales Lead Scoring Lead Ranking Marketing Proposals 65

Hubspot

JUNE 24, 2014

'Today’s CMO bears almost no resemblance to a CMO from a decade ago. The job has become much more analytical and data-driven, and now requires a set of quantitative skills that most of the old-guard CMOs simply didn’t have. That’s what a half dozen experienced venture capitalists told us when we surveyed them about the CMO role for a new ebook, Inside the Boardroom: A CMO''s Guide to Impressing Investors.

Advertising Agencies 60

Advertising Agencies CMO Startups Work Management 60

Vidyard

JUNE 24, 2014

Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. Studies have shown that the modern buyer needs to go through four to seven pieces of content before shortlisting a solution, so imagine the impact of having a dedicated “videos” section on your website.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JUNE 24, 2014

'I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.

Newsletter 58

Newsletter Click Rate Email Marketing Class 58

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Over time, we’ve seen print advertising shrink and direct mail replaced by email.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Hubspot

JUNE 24, 2014

'A few months back, I had written what I thought was an excellent blog post. From the first round of internal feedback it seemed it was all but ready to go, but when a second round of feedback from another interested party was provided, it ended with a sentence pretty much anyone hates to hear. “Maybe we should rewrite this.” Cue tears and melancholy music.

Work Management 54

Work Management Cost Paid Search Agency High Quality Lead 54

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Well, at least easier. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Over time, we’ve seen print advertising shrink and direct mail replaced by email.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JUNE 24, 2014

'You know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? Other times, it''s the exact opposite -- you feel energized and ready to take on the world. How do we have more of the latter days and less of the former? I think I''ve uncovered the secret. Whether you''re in employment in the E.U. where employers are mandated to offer their staff 20 days of paid vacation, or you''re in the US where many employers offer

Top of Funnel 51

Top of Funnel Marketing Automation Services Work Management Marketing Management 51

Leading Results Rambings

JUNE 24, 2014

'When you run a small business, you need partners you can count on. That means customers that you can trust and who trust you. It requires employees that are pulling in the same direction. And it means vendors that you are truly jazzed to represent. At Leading Results, I’ve gotta say, we do love our primary vendors – we have only two – but we are passionate supporters of them, because they are there for us and help us to be our best.

Vendors 40

Vendors Hubspot Inbound Marketing Tagging 40

i-Scoop

JUNE 24, 2014

'Thought leadership and content : can you separate both? Look at any content marketing survey and there it is: the second most important reason businesses ‘do’ content marketing and deploy a content marketing plan is ‘thought leadership’. Just check out the chart MarketingProfs made, based on a 2013 B2B content marketing survey.

Thought Leadership 38

Thought Leadership B2B Thought Leadership Lead Scoring Lead Ranking 38

Biznology

JUNE 24, 2014

'Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret Strategies for Successful Online Communities. If you can find a copy, buy one. Everything Amy Jo Kim recommends can be mapped perfectly to web2.0 and platform-based Social Network Service (SNS); namely, her belief that communities need to grow organically and not be rigid, planned, communities: more like London

Social Networks 175

Social Networks Marketing Management Service Network Marketing 175

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LEADership

JUNE 24, 2014

'What is your social media plan for the rest of the year? Will you be focusing on blogging? Facebook? LinkedIn? Paid advertising? This infographic from Ciceron based on Social Media Examiner’s 2014 Social Media marketing Industry Report lays out what should be in your social media plan plus the burning questions that marketers want answered. Based on the survey, almost 100% of marketers believe social media is important for their business and will participate in it.

Social Media 66

Social Media Social Marketing Planning Media 66

Hubspot

JUNE 24, 2014

'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. While the search engine’s dedication and devotion is unmatched, its Autocomplete suggestions are not always on the money.

Google 55

Google Blogger Landing Pages Inbound Marketing 55

Convince & Convert

JUNE 24, 2014

'Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. The first coupons were distributed in the street, displayed within magazines, and placed inside post boxes. With the rapid development of technology including the invention of the internet, coupons have also changed over time, becoming predominantly distributed through online channels.

Campaigns 160

Campaigns Mobile Marketing Social Media Click Rate 160