Print has gotten a bad rap lately as an option within the multi-channel marketing mix. Budgets are reviewed and everyone takes a look at the costs of printing and mailing and gets our their red pencils – or at least the red slash icon on the document tool bar! And postage costs – Oh my, how archaic! By not being able to contact all customers, you are missing a very large segment and basically choosing not to communicate with over 70% of your customer base MORE >>

Now that the search engines are doing much better at incorporating social-network pages and signals into search results, and analytics packages are becoming more able to track social-originated website traffic… it’s a good time to bring your website up to social snuff. You don’t need to go all the way to building a private social [.]. B2B Web Strategy Social Media MORE >>

We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Download your copy here , and tweet some of your favorite facts below! Some of them might surprise you. Inbound Marketing. Tweet This ). Social Media. Tweet This ). MORE >>

There has been a lot of buzz around Challenger Reps recently. We’ve just announced the publication of our brand-new book The Challenger Sale ; our SEC Solutions® team is successfully delivering a comprehensive Challenger Development Program to a growing number of companies; and, we’ve just learned that the name ‘Challenger Rep’ has been successfully registered so now we get to proudly put the ® symbol next to Challenger Rep®. What this tells us is that more and more Sales organizations are looking to develop Challengers in their sales force. Lesson #1: It is not a one man job. MORE >>

When I read posts about the use of social media within email marketing and vice versa, the topics very often cover how to use social to get more subscribers or how to use email to get more social mentions and social “reach”. Another popular topic is how both channels strengthen each other. As people who [.]. Blog Connected marketing Conversion Email marketing Opinion Social media marketing conversion Dela Quist email marketing engagement integrated marketing relevance social and email social email marketing MORE >>