Tue.Aug 30, 2011

Trending Sources

Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. If you really want to understand what’s happening with customers at a particular point in your funnel, then you have to ask them while the last interaction with you is relatively fresh in their minds.

Mobile LinkedIn Features for the B2B Professional | Marketri

Marketri

7 Blog Writing Steps BEFORE You Check for Keywords

Writing on the Web

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them. Saving them as drafts won’t work. Being that it’s U.S. Open time, I was thinking about how this relates to tennis (of course!).

Making your website more social (it’s not all that hard)

EMagine B2B Blog

Now that the search engines are doing much better at incorporating social-network pages and signals into search results, and analytics packages are becoming more able to track social-originated website traffic… it’s a good time to bring your website up to social snuff. You don’t need to go all the way to building a private social [.]. B2B Web Strategy Social Media

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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How I Developed Business on LinkedIn – a LinkedIn Case Study

WindMill Networking

One day I noticed that there was one discussion on one group that was gathering a lot of comments.  Shortly thereafter he introduced me to another opportunity which also resulted in new business. Now it’s time for you to share your LinkedIn success story and allow it to become a case study for the world to learn from.  What are you waiting for? LinkedIn

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? And what does that have to do with a woozle? Woozle’s live in the hearts and minds of Pooh and his friends.

Twitter success demands both top influencers and everyone else

Biznology

Image via CrunchBase. Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Happens in DC all the time. I’m rocking the latest dinner party, parlaying attendees with my wit and banter, when someone snazzier and trendier enters. Immediately I’ve lost my audience’s attention. The idea easily transfers to Twitter. Only recently has the Internet become ubiquitous and global in a real way. For real effect.

42 Tweetable Facts to Squash Marketing Fantasies

Hubspot

We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Some of them might surprise you. Inbound Marketing. Advertising.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Four Things to Consider Before You Buy Marketing Automation

ANNUITAS

Well, we’re in the dog days of August. However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day. And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, What’s the point of that? Instead reviewing your current lead management process, making improvements where they are needed, and finalizing a plan and map for the improved process will have two effects. First, you’ll become more efficient in your marketing and sales efforts. Review Your Current Process.

The Fatal Mistake Boards & VP Sales Will Make In 2012 Planning

Fearless Competitor

If you are a business executive , you need to read this guest post from Aaron Ross , CEO of Pebblestorm. He explains why hiring salespeople does NOT grow sales. And how companies are making a major blunder by hiring large numbers of salespeople in hopes of improving revenue results. “Salespeople do not cause customer acquisition growth, they fulfill it.&#. Or just fails.&#.

VIDEO: Social Media in 2011

Client Bridge

There are no shortage of videos and infographics about the explosive growth and pervasiveness of social media today. That's because the impact of social media on the world and on business is unprecedented. From Stocktown Productions, here's a video infographic that brings us up to date on the social media. Watch on YouTube

Savvy Toolkit: Content Marketing Playbook 2011

Savvy B2B Marketing

If you are in content marketing, you're probably looking for new ways to get your message out there. If so, definitely download the updated Content Marketing Playbook. The Playbook covers 42 tactcs and provides: A definition of what it is. 3 key play points. One or more examples. Commentary from authors Joe Pulizzi and Jonathan Kranz. It features new case studies

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

Woozle's live in the hearts and minds of Pooh and his friends. And most importantly, woozle's change behavior in the Hundred Acre Wood. Like woozles, your brand lives in the hearts and minds of your audience. It impacts deals, but you can't create it today in the traditional ways. Branding #B2Bchat B2B marketing Brand Christy Ferguson Maureen Blandford Woozles

CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. Beyond Data: InsideView Brings Intelligence to Marketing, Sales, Service, and Operations. What made 100,000+ sales people more productive is now available to service, marketing, operations and partner channels: the intelligence needed for meaningful one-to-one relationships.,” said Umberto Milletti, CEO of InsideView.

What is Dreamforce? #DF11

It's All About Revenue

by Jesse Noyes | Tweet this Today marks the kickoff Dreamforce 2011 so, if you work anywhere in the cloud computing space, you’re probably hearing something about it. But you may be asking, “What is Dreamforce?”. There’s the short answer and a longer answer. Here’s the short answer: Dreamforce is the most anticipated cloud computing event of the year. But what does that mean? What Dreamforce Is.

Women Click Facebook Ads More Than Men [Data]

Hubspot

Who clicks on Facebook ads? Apparently women. Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. The results were quite interesting: 1. Facebook users over the age of 50 are 28.2 percent higher than young adults. 3. Marketing Takeaway.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Annuitas Group and Harte-Hanks Announce Strategic Alliance

ANNUITAS

The Annuitas Group and Harte-Hanks Announce Strategic Alliance. Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. HHS), a direct marketing services company that offers the widest variety of integrated, multichannel, data-driven solutions for top brands around the globe.  About The Annuitas Group. For more information, visit www.annuitasgroup.com.

Why Spam Commenters Are Better At Marketing Than You

Hubspot

Spam is annoying. The problem is, if it didn't actually work, then no one would do it. One of the worst types of spam is blog comment spam. You put you all of your effort into writing an awesome blog post only to find that all the comments on it are spam. Nothing from a real person. What's even worse is when you don't realize a blog comment is spam. Let's take a step back. Yeah, that happens.

Integrating Social and Email: It’s About Relevance, Not Channels

Conversionation

When I read posts about the use of social media within email marketing and vice versa, the topics very often cover how to use social to get more subscribers or how to use email to get more social mentions and social “reach”. Another popular topic is how both channels strengthen each other. As people who [.]. Blog Connected marketing Conversion Email marketing Opinion Social media marketing conversion Dela Quist email marketing engagement integrated marketing relevance social and email social email marketing

The Art of Referral Conversion

Sazbean

If you provide a product or service that delivers value and customers find the experience of obtaining those products or services is at least satisfactory, there’s a good chance you are receiving some quantity of leads by way of referral or word of mouth. It’s a simple reality of business – if people need what you sell, they are more confident about purchasing it if they get a vote of approval from someone they already trust. – The Art of Referral Conversion. News & Notes

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Deals Dujour 8/29 – Free Resuable Water Bottles, Free Videos & More

Fearless Competitor

Free $5.00 Amazon Video Credit. Sweet, this great Amazon offer is back again! Get a free $5.00 credit to Amazon Video. Get free water bottles from Savemore. Get free reusable water bottles from Savemore. Lloyds Barbeque Coupons. Three new coupon to check out. Giveaway: Free Smuckers Uncrustables Coupons & Memory Card & More. Do you have an Unstoppable Family? Enter to win! No related posts.

33% of B2B Marketers Don't Measure Marketing ROI [Data]

Hubspot

Did you read that title? Um.there's something wrong with this picture. To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem. In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S. at all. Marketing Takeaway.

Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote

Modern B2B Marketing

by Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang.   It was a great way to start because the room was beyond packed- full of partners who were happy and excited to be part of the event. First, congrats to Salesforce who really championed their partners to achieve: 45% increase in partner led deals. 67% increase in partner certifications. 208% increase in new apps.

B2B 1

This is the week that was: When Apple lost its core

Earnest about B2B

It was the week where the world played hunt the Libyan dictator , Steve Jobs said a sad farewell to Apple and HP ‘did an IBM’ But whilst Arsenal’s defence slept, the world of B2B marketing was positively thriving. ‘Seismic Shift in Silicon Valley’ of the Week. There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and buy Autonomy , Britain’s biggest software firm. No big deal you may say. HP hopes it’ll extend the company’s engagement in the enterprise space – and ultimately, profitability.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance

Modern B2B Marketing

by Phil Fernandez If there are still any lingering doubts about the increasingly central role that “social” is playing in today’s business and marketing worlds, I would point to the constant stream of statistics that underscore the growing trend: An estimated 93 percent of marketers are engaged to some extent in social media marketing (Source: BtoB Magazine). 71 percent of U.S. Has your company?”.