Tue.Aug 30, 2011

Trending Sources

Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. If you really want to understand what’s happening with customers at a particular point in your funnel, then you have to ask them while the last interaction with you is relatively fresh in their minds.

Mobile LinkedIn Features for the B2B Professional | Marketri


7 Blog Writing Steps BEFORE You Check for Keywords

Writing on the Web

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them. Saving them as drafts won’t work. Being that it’s U.S. Open time, I was thinking about how this relates to tennis (of course!).

Making your website more social (it’s not all that hard)

EMagine B2B Blog

Now that the search engines are doing much better at incorporating social-network pages and signals into search results, and analytics packages are becoming more able to track social-originated website traffic… it’s a good time to bring your website up to social snuff. You don’t need to go all the way to building a private social [.]. B2B Web Strategy Social Media

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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5 Ways to Improve Your B2B Social Media Content

Social Media B2B

As B2B marketers work to connect with customers and prospects through social media, one of the keys to those connections is to create remarkable, compelling content. That content needs to provide value to your followers and fans, rather than push your products or services. The following tips can help you create better content, more compelling content and content that provides value. 1. Develop a Monthly Theme. B2B marketers hear over and over that they need to act like the best trade publication in their industry. Many trade publications have themes to their monthly issues. Involve Customers.

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The Importance of Woozles in B2B Marketing

Digital B2B Marketing

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? And what does that have to do with a woozle? Woozle’s live in the hearts and minds of Pooh and his friends.

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Twitter success demands both top influencers and everyone else


Image via CrunchBase. Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Happens in DC all the time. I’m rocking the latest dinner party, parlaying attendees with my wit and banter, when someone snazzier and trendier enters. Immediately I’ve lost my audience’s attention. The idea easily transfers to Twitter. Only recently has the Internet become ubiquitous and global in a real way. For real effect.

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42 Tweetable Facts to Squash Marketing Fantasies


We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world. Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. Some of them might surprise you. Inbound Marketing. Advertising.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Four Things to Consider Before You Buy Marketing Automation


Well, we’re in the dog days of August. However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day. And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, What’s the point of that? Instead reviewing your current lead management process, making improvements where they are needed, and finalizing a plan and map for the improved process will have two effects. First, you’ll become more efficient in your marketing and sales efforts. Review Your Current Process.

Lead 13

The Fatal Mistake Boards & VP Sales Will Make In 2012 Planning

Fearless Competitor

If you are a business executive , you need to read this guest post from Aaron Ross , CEO of Pebblestorm. He explains why hiring salespeople does NOT grow sales. And how companies are making a major blunder by hiring large numbers of salespeople in hopes of improving revenue results. “Salespeople do not cause customer acquisition growth, they fulfill it.&#. Or just fails.&#.

VIDEO: Social Media in 2011

Client Bridge

There are no shortage of videos and infographics about the explosive growth and pervasiveness of social media today. That's because the impact of social media on the world and on business is unprecedented. From Stocktown Productions, here's a video infographic that brings us up to date on the social media. Watch on YouTube

Savvy Toolkit: Content Marketing Playbook 2011

Savvy B2B Marketing

If you are in content marketing, you're probably looking for new ways to get your message out there. If so, definitely download the updated Content Marketing Playbook. The Playbook covers 42 tactcs and provides: A definition of what it is. 3 key play points. One or more examples. Commentary from authors Joe Pulizzi and Jonathan Kranz. It features new case studies

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

Woozle's live in the hearts and minds of Pooh and his friends. And most importantly, woozle's change behavior in the Hundred Acre Wood. Like woozles, your brand lives in the hearts and minds of your audience. It impacts deals, but you can't create it today in the traditional ways. Branding #B2Bchat B2B marketing Brand Christy Ferguson Maureen Blandford Woozles

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CRM+ When Regular CRM is No Longer Enough

Sales Intelligence View

Adds Intelligence to the Social Enterprise with Launch of CRM+. Beyond Data: InsideView Brings Intelligence to Marketing, Sales, Service, and Operations. What made 100,000+ sales people more productive is now available to service, marketing, operations and partner channels: the intelligence needed for meaningful one-to-one relationships.,” said Umberto Milletti, CEO of InsideView.

Women Click Facebook Ads More Than Men [Data]


Who clicks on Facebook ads? Apparently women. Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. The results were quite interesting: 1. Facebook users over the age of 50 are 28.2 percent higher than young adults. 3. Marketing Takeaway.

What is Dreamforce? #DF11

It's All About Revenue

by Jesse Noyes | Tweet this Today marks the kickoff Dreamforce 2011 so, if you work anywhere in the cloud computing space, you’re probably hearing something about it. But you may be asking, “What is Dreamforce?”. There’s the short answer and a longer answer. Here’s the short answer: Dreamforce is the most anticipated cloud computing event of the year. But what does that mean? What Dreamforce Is.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why Spam Commenters Are Better At Marketing Than You


Spam is annoying. The problem is, if it didn't actually work, then no one would do it. One of the worst types of spam is blog comment spam. You put you all of your effort into writing an awesome blog post only to find that all the comments on it are spam. Nothing from a real person. What's even worse is when you don't realize a blog comment is spam. Let's take a step back. Yeah, that happens.

The Annuitas Group and Harte-Hanks Announce Strategic Alliance


The Annuitas Group and Harte-Hanks Announce Strategic Alliance. Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. HHS), a direct marketing services company that offers the widest variety of integrated, multichannel, data-driven solutions for top brands around the globe.  About The Annuitas Group. For more information, visit www.annuitasgroup.com.

Integrating Social and Email: It’s About Relevance, Not Channels


When I read posts about the use of social media within email marketing and vice versa, the topics very often cover how to use social to get more subscribers or how to use email to get more social mentions and social “reach”. Another popular topic is how both channels strengthen each other. As people who [.]. Blog Connected marketing Conversion Email marketing Opinion Social media marketing conversion Dela Quist email marketing engagement integrated marketing relevance social and email social email marketing

The Art of Referral Conversion


If you provide a product or service that delivers value and customers find the experience of obtaining those products or services is at least satisfactory, there’s a good chance you are receiving some quantity of leads by way of referral or word of mouth. It’s a simple reality of business – if people need what you sell, they are more confident about purchasing it if they get a vote of approval from someone they already trust. – The Art of Referral Conversion. News & Notes

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Deals Dujour 8/29 – Free Resuable Water Bottles, Free Videos & More

Fearless Competitor

Free $5.00 Amazon Video Credit. Sweet, this great Amazon offer is back again! Get a free $5.00 credit to Amazon Video. Get free water bottles from Savemore. Get free reusable water bottles from Savemore. Lloyds Barbeque Coupons. Three new coupon to check out. Giveaway: Free Smuckers Uncrustables Coupons & Memory Card & More. Do you have an Unstoppable Family? Enter to win! No related posts.

33% of B2B Marketers Don't Measure Marketing ROI [Data]


Did you read that title? Um.there's something wrong with this picture. To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem. In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S. at all. Marketing Takeaway.

B2B 1

‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance

Modern B2B Marketing

by Phil Fernandez If there are still any lingering doubts about the increasingly central role that “social” is playing in today’s business and marketing worlds, I would point to the constant stream of statistics that underscore the growing trend: An estimated 93 percent of marketers are engaged to some extent in social media marketing (Source: BtoB Magazine). 71 percent of U.S. Has your company?”.

This is the week that was: When Apple lost its core

Earnest about B2B

It was the week where the world played hunt the Libyan dictator , Steve Jobs said a sad farewell to Apple and HP ‘did an IBM’ But whilst Arsenal’s defence slept, the world of B2B marketing was positively thriving. ‘Seismic Shift in Silicon Valley’ of the Week. There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and buy Autonomy , Britain’s biggest software firm. No big deal you may say. HP hopes it’ll extend the company’s engagement in the enterprise space – and ultimately, profitability.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote

Modern B2B Marketing

by Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang.   It was a great way to start because the room was beyond packed- full of partners who were happy and excited to be part of the event. First, congrats to Salesforce who really championed their partners to achieve: 45% increase in partner led deals. 67% increase in partner certifications. 208% increase in new apps.