Sun.Aug 21, 2016

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Tips to Maximize Content Syndication Performance

PureB2B

Growing your online audience requires diligence and commitment. You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. It also establishes thought-leadership and your position as an industry expert worth paying attention to.

Tips 62
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Hiring Someone to Manage Your DAM? You Need a New DAM

Brandfolder

So you finally convinced your boss you need a Digital Asset Management ([DAM]([link] platform. Congrats! Mirroring the excitement Ryan Lochte felt when his plane took off from Rio, you’re probably.

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article thumbnail

Tips for Maximizing Content Syndication Performance

PureB2B

Growing your online audience requires diligence and commitment. You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. It also establishes thought-leadership and your position as an industry expert worth paying attention to.

Tips 60
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What Makes Thought Leadership Content Effective?

B2B Marketing Directions

The Economist Group recently published a report that provides several interesting perspectives on the development, use, and effectiveness of thought leadership content. Thought leadership disrupted: New rules for the content age is based on a survey (conducted in association with Hill+Knowlton Strategies) of 1,644 global marketing and business executives that was fielded in April 2016.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.