Tue.Sep 20, 2016

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Tips on how to use LinkedIn for Better Lead Generation

markempa

Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Susan: To fully answer that question, we have to go way back to my college days where – during a miserable year of studying pre-law – I discovered a passion

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Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. Teams focused in this area are tasked with the front-line communication required to open the eyes of prospects to the pain-point solving their product offers. Moreover, 72% of SDR teams are moving to an account-based approach of targeting prospects. Success depends on their ability to communicate effectively with a variety of decision makers.

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Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

“Google it.” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

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Account-Based And Content Marketing Programs Are Not Campaigns

Marketing Insider Group

One of the biggest mistakes marketers make overall is to think about marketing investments in the form of a campaign – a short-term effort, offering very little opportunity to test content or creative, to optimize, or to prove ROI. Account-Based and Content Marketing Programs are similar in many ways. In our last article, we talked […]. The post Account-Based And Content Marketing Programs Are Not Campaigns appeared first on Marketing Insider Group.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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3 Ways To Create Content That Converts

ANNUITAS

The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. So much so, that at times marketers may resort to tactics that might fall into the questionable practices category. Do you recognize any of the following content marketing misses? One piece to rule them all. It’s the blend-o-matic of content approaches; there’s nothing this super-piece doesn’t try to do.

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The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product.

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6 Steps to Launch a Perfect Snapchat Takeover

Convince & Convert

As Snapchat's audience skyrockets, brands are turning to Snapchat Takeovers to build social followers and spread brand awareness.

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How to Build a Content Team

Contently

One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the company’s larger marketing strategy. “What I usually see a lot is the organization has not enabled enough transition time,” said Baron Manett, former senior vice president of Ariad Communications and founder of Per Se Brand Experience.

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5 Innovations Shaping the Future of Marketing

Hive9

Marketing's in constant flux. Marketing professionals know that ours is a role requiring frequent evolution. The next big thing to alter the industry is always just around the corner – except for when it’s already here.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World

Adobe Experience Cloud Blog

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

The ability to live stream sports has been around for years. Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. 1. Last week’s Thursday Night Football game, however, was different. It was on Twitter—and you didn’t even need an account to watch.

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We are all creatures of our Life Experiences

Ambal's Amusings

One of the questions that I have gotten asked over the years is “Did you tell Adi to do this?” or “Did you make this choice for Ari?” I find this question completely ridiculous. First of all, in this day and age, when independence is respected a lot, it is not easy to tell anybody … Continue reading We are all creatures of our Life Experiences.

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. KITCHENER, Ontario – September 20, 2016 – Today’s marketer knows that no matter how important their message may be, the biggest challenge is getting their audience’s attention and keeping them engaged once they have it.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Brooke B. Sellas From B-Squared Media on Starting a Social Media Agency

Sprout Social

Brooke B. Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. Brooke recently spoke with Sprout about what it takes to start your own social media agency , the done-for-you social approach, and the importance of scaling when launching a business.

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Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year

PureB2B

Pure Incubation recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. Topsfield, MA. For the third consecutive year, Mass.-based Pure Incubation has been included in Inc. Magazine’s annual Inc. 5000 list, an elite ranking of the country’s fastest-growing private companies. Pure Incubation is number 1,985 this year with a revenue of $9.5 million.

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Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World

Content Standard

If you’re reading this article in an American place of business, chances are high that your office provides some kind of health care coverage for you. After all, it’s the law. But six years ago, the dynamic between employers and insurance providers was anything but simple. In March of 2010, the Affordable Care Act (ACA) was signed into law.

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Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year

PureB2B

Pure Incubation recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. Topsfield, MA. For the third consecutive year, Mass.-based Pure Incubation has been included in Inc. Magazine’s annual Inc. 5000 list, an elite ranking of the country’s fastest-growing private companies. Pure Incubation is number 1,985 this year with a revenue of $9.5 million.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Run a Webinar: Define Your Invitation and Registration Process

Lead Liaison

This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. The next step is to define your invitation and registration process. Define Your Webinar Invite Process. Once you’ve got your data ready and your target audience defined, it’s time to start putting together a process for inviting people.

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8 Non-Sleazy Strategies for Upselling Your Clients

Hubspot

Have you ever given your order at a fast food drive-through, only to be asked, "Would you like fries with that?". This is a classic example of upselling -- a sales technique used to sell additional goods or services to existing customers. Among agencies and freelancers, upselling can seem tricky. According to the 2016 Agency Pricing & Financials Report , a staggering 51% of agencies don't have a plan in place for upselling and retention.

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Four Principles of Budgeting You Can Learn from Marketing Agencies

KEO Marketing

Creating a marketing budget is a difficult task at best. It can be a real stress-inducer at times, especially when your industry or your company is in a state of flux. But the budgeting process can be controlled. To give you another perspective on budgeting, here are a few suggestions from marketing agencies – because the world of marketing is both science and art, and the online tools and technologies change from day-to-day.

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How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]

Hubspot

Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results. However, even marketers that recognize the value of banner ads struggle to design ones that don't seem spammy, let alone ones that get desired results. You have to learn how to present the right message, to the right audience, at the right time, which is why HubSpot and Bannersnack teamed up to bring you How

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Process Square Payments Online with JotForm

JotForm

Do you use Square to collect payments for your business? JotForm now offers Square website integration so you can create powerful, easy-to-edit payment forms. Imagine you make and sell handmade baskets. You started out by selling your baskets at local farmers’ markets and craft s.

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An Introduction to Blogging for Nonprofits [FREE EBOOK]

Hubspot

If there's one marketing tactic that nonprofits often undervalue, blogging would likely be it. What's so great about blogging? Blogging is a low-cost marketing asset with long-term returns. It is strongly related to attracting high-quality traffic, generating new supporters, and increasing awareness for your mission. But getting started with (or perfecting the art of) blogging is no easy task.

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17 Practical Marketing Quotes to Make You a Better Marketer

LeadSquared

Have you had those uncertain moments while marketing, where you are sort of stuck in a rut, and all you need is someone to give you a lift-up? Or maybe the times when you needed authentic advice on what’s the next campaign you should focus on and you get preached at by your seemingly-all-knowing-well-meaning-altruistic (read interfering) neighbor?

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results KITCHENER, Ontario – September 20, 2016 – Today’s marketer knows that no matter how important their message may be, the biggest challenge is getting their audience’s attention and keeping them engaged once they have it.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Event Marketer Fab50: Howard Hughes Exhibit is an Inspiring Installation

The Freeman Company

The Howard Hughes exhibit at ICSC RECon is featured highlighting Freeman as a top exhibit builder

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results KITCHENER, Ontario – September 20, 2016 – Today’s marketer knows that no matter how important their message may be, the biggest challenge is getting their audience’s attention and keeping them engaged once they have it.

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How Brand Experience Fits into The Modern Marketing Approach

The Freeman Company

Integrated, audience-driven tactics are a must for brands