Tony Zambito

OCTOBER 18, 2015

by Evan Shuster. Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Beginning in the 1980’s and 1990’s, we began to see a shift to individualism.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 101

Brandfolder

OCTOBER 18, 2015

From style guides to holy design bibles, every strong brand needs a set of usage guidelines. But wait a second — you already knew that. You’re here because you want.

Brand Identity 45

Brand Identity Branding Guidelines Design 45

i-Scoop

OCTOBER 18, 2015

Paul Scott is Senior Director, Customer Experience Consulting, at Dimension Data. In this interview Paul weighs in on why and how contact centers need to catch up with the digital reality – or die. Since the company was founded in 1983 in South Africa, Dimension Data has rapidly become a major global ICT solutions and […].

Contacts 41

Contacts Consulting Companies Advertising Benchmark 41

B2B Marketing Directions

OCTOBER 18, 2015

It's no secret that the marketing landscape is more complex today than ever before. Heightened buyer expectations for greater relevancy, the proliferation of customer touch points, interaction channels, and marketing technologies, and the growing role of data and data analytics have all added complexity to the marketing function. To succeed, in today's dynamic and complex marketing environment, companies must assemble teams of marketers who have the right skills and competencies.

Planning 40

Planning Paid Search Agency SEM Advertising Agencies 40

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Hubspot

OCTOBER 18, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time.

Advertising Agencies 61

Advertising Agencies Paid Search Agency Ad Agencies Social Media 61