Sun.Dec 13, 2015

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Are You Ready To Create Undeniable Glorious Connections

Marketing Insider Group

Are you down with UGC? It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants you to come out and play. You don’t have to be naughty. But you do need to understand the nature of how it works and how it will evolve. UGC is the acronym for […]. The post Are You Ready To Create Undeniable Glorious Connections appeared first on Marketing Insider Group.

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Buyer Decisions Are Not What You Think

Tony Zambito

by Gregor Črešnar. When marketing and sales leaders often think about how buyers make decisions, they are viewed through a prism of buyers making rational and process-driven decisions. Leading to many strategies and tactics devoted to attempts to market or sell to the rationale behind decisions and buying processes. Of late, the term “buyer’s journey” has come into vogue.

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The Welcome Decline of "Marketing Myopia"

B2B Marketing Directions

In 1960, Theodore Levitt wrote a landmark article for the Harvard Business Review titled "Marketing Myopia." Forty-four years later, HBR editors commented that Levitt's article "introduced the most influential marketing idea of the past half century." Levitt's central argument was that companies will cease to grow if they define their business too narrowly - in terms of specific products or services rather than in terms of customer needs.

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Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals

Hubspot

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years. The deal, the first of its kind for the brand and possibly the "largest single-athlete guarantee in company history," is reported to be worth at least $60 million per year.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.