Thu.Sep 22, 2016

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. To prepare a full table of sashimi to treat your honorable guests, you have to catch the best fish – a rich variety that will suit many tastes. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in

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30 Terms Every Sales and Marketing Professional Should Know

Marketing Insider Group

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Fortunately, these terms are pretty straightforward, you just need a little context to get […].

Trends 189
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50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. They start from finding your audience and selling to them to satisfying them and keeping them satisfied.

Buzz 152
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How To Get Your B2B Blog Post 100 Upvotes On Inbound.org?

Marketing Insider Group

If you want the best B2B marketing news, there’s one place to go. Inbound.org. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. Today it’s a one-stop-shop for the best of the best content about content marketing. Though founded by marketing wunderkind, it’s Inbound.org’s users […].

B2B 168
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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More Than Automating Emails For Marketing Automation

ANNUITAS

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential.

More Trending

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More Than Automating Emails For Marketing Automation

ANNUITAS

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential.

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How Global Citizen Became the BuzzFeed of Social Activism

Contently

A few weeks ago, comedian Chelsea Handler stuck her face in a bowl of spaghetti bolognese. The video was not a stint on one of her late night appearances. Instead, it was a call to action for Italian Prime Minister Matteo Renzei to pledge his allegiance to fight world hunger. Orchestrated by Global Citizen—a nonprofit that brings awareness to global issues through social action—the video was part of a larger campaign encouraging young people to demand support from the Italian Prime Minister.

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More Than Automating Emails For Marketing Automation

ANNUITAS

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential.

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Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights

Adobe Experience Cloud Blog

Author: Elaine Ip So much to do, so little time. As San Francisco emerges from its summertime fog into crisp fall days, it’s also getting ready for hundreds of thousands people to descend on it for Dreamforce—a week full of fresh insights, entertainment (hello, afterparty), and tourism (you can fit it in!). If you’re in town for Dreamforce, make sure you make the most out of your time, especially if you’ll be dealing with the crazy commute.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Meet the Vidyard Team, Video Style: Katie Nielsen

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Katie Nielsen, Technical Writer here at Vidyard. Discover why her dad is the biggest influence on her professional life, and see the funniest dog impression we’ve ever caught on camera: What Didn’t Make the Cut.

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7 Free Digital Marketing Tools That Increase Your Online Impact

Hinge Marketing

Perhaps you’ve just launched your new website or are looking for ways to better leverage your current site. If you start looking around, however, you’ll find hundreds of online tools at a marketer’s disposal. But when you have little to no extra budget to spare, how do you find the gems—the tools that will really make a difference? Below are a selection of free digital marketing tools that help with it all: your website, social media/sharing, and writing.

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Keys to Containing Your Marketing Costs

KEO Marketing

A lot of thought should go into the process of budgeting for marketing costs. Choosing which marketing programs and tactics get the majority of the dollars is not an easy decision to make especially when considering the fact that all types of marketing tactics are changing, some faster than others. How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals.

Cost 71
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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

Instagram is one of the most effective platforms a business can use to target its consumers. But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process,

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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B2B Marketing’s Future is Built on Three Pillars – Oracle OpenWorld Panel Report

Leadspace

The future of B2B marketing will be built on three pillars, according to panelists at Tuesday’s “Elevate B2B Account-Based Marketing with Data-Driven Strategies” panel at Oracle OpenWorld. Account-based marketing (ABM), programmatic advertising and predictive analytics are “shaping the future of how B2B businesses think of marketing,” according to moderator Niraj Deo, Senior Director, Product Management for Oracle.

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How to Engage Your Audience Using Digital Advertising

Hubspot

Digital advertising doesn't have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. Over half of the respondents said they used ad blockers or were planning to install one in the next six months -- certainly not something most brands want to hear, but what's the solution?

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How to Generate New ideas For Your Business

JotForm

If you’re a business owner or work for a small business, then you already know just how important it is to never stop innovating. Whether that means adding new features to your product, expanding your product line, or keeping up with emerging trends, we all need to stay ahead of the curve so we don’.

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How to Incorporate User Generated Content into Your Nonprofit Marketing

Hubspot

A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more. User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Types of Expertise You Need to Tackle Targeted Messages

Akoonu

Did you know chameleons can see 360 degrees around them? This is a skill also expected of today’s marketers.

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4 Expert Strategies to Future-Proof Your Client Relationships

Hubspot

When it comes to fostering strong client relationships, understanding the client's experience is key. But some agencies may not be paying enough attention to the right details. While most agencies are adept at digging into their clients' customer experiences, very few agencies take the time to fully understand the customer experience of their own consumers: their clients.

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How to Analyze Twitter Data

Sprout Social

With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. Whether it’s Tweets, impressions, engagements or clicks, there are several metrics that give you additional insights into how well you’re resonating with your audience.

Twitter 90
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Marketing Guru Covers: Social Posting and Targeting

Lead Liaison

It’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Companies think they need to target the same people, regardless of the network, but that isn’t the case. You need to adopt a unique strategy for each network. Some networks cater to B2B or B2C markets, and some focus on specific age groups.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What Fabric Might Mean for Digital Storytelling

Content Standard

Two influential former Facebook employees are now deep into the development phase for Fabric , a digital social media integrator/journal that promises to let users compile their digital paper trails into comprehensive, online stories. As content marketers, we think a lot about digital storytelling; Fabric offers us a new, rich, and complex visual medium through which we can compose.

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Lead Liaison Gives Customers Exactly What They Need

Lead Liaison

While it might be news to some, Lead Liaison’s clients already know that their marketing automation solution is tailored to fit their specific needs. With innovative minds, a core team who listens to their clients’ wishes, and an ultra-responsive support staff, it’s no surprise that each new release is full of enhancements that really matter. In their latest release, Lead Liaison added several new capabilities that clients requested within the past few months.

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Templatize Your Content Marketing – Part 1: Strategy Templates

DivvyHQ

Preface: Have you ever started down the path of writing on a topic, but realized the topic is big enough to split into multiple posts? Yeah, that just happened. I’d like to introduce you to our next “series” that digs into ways in which you can improve and streamline your content marketing process through the use of strategy, process and content templates.

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How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.