Content Marketing Institute
OCTOBER 3, 2018
Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. – are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry.
Golden Spiral
OCTOBER 3, 2018
Email marketing isn’t dead, especially in the inboxes of B2B tech professionals across the globe. Many of them check email daily and respond to most emails by the end of each workday. However, your email engagement might be saying otherwise, right? According to Campaign Monitor, B2B and IT have the weakest mobile open rates — a shocking truth that should be top of mind because more emails are opened on mobile than desktop.
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Hubspot
OCTOBER 3, 2018
Even the best on-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority.
Marketing Insider Group
OCTOBER 3, 2018
In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs. Here are the top 10 content marketing rules you should abide by. 1. […]. The post Top 10 Visual Content Rules You Probably Still Neglect appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tony Zambito
OCTOBER 3, 2018
For the past few decades, solution-based selling was the dominant theme in building sales organizations. Solution-selling methodologies and training proved to be a big business. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in the new digital era of commerce. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
OCTOBER 3, 2018
If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do.
Zoominfo
OCTOBER 3, 2018
In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.
Act-On
OCTOBER 3, 2018
Are you curious to learn what is happening with GDPR after 4 months? Learn why it matters and how to prepare for upcoming security regulations.
Kapost
OCTOBER 3, 2018
The way we learn is transforming at a rapid pace. Between technology, marketing practices, and the expansion of worldwide commerce, it was bound to happen. It’s also what makes this. The post How to Create Educational Content for a B2B Buyer Journey appeared first on Kapost Content Marketing Blog.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 3, 2018
What sets you apart from the competition? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or a Band-Aid? A strong brand should be a priority for all businesses striving for success -- and the proof is in the numbers.
JotForm
OCTOBER 3, 2018
You’re baking a cake for a special occasion. You make sure all of the ingredients are high-quality — from the organic flour to the artisanal cocoa. It turns out one of your eggs is cracked. You notice its less-than-fresh odor but decide to use it anyway. What difference can one egg make? You use.
Vidyard
OCTOBER 3, 2018
There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” Okay, perhaps they don’t use those exact words. But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit.
DivvyHQ
OCTOBER 3, 2018
“Losing yourself in a book is the ultimate relaxation.”. A similar quote could easily be attributed to you or me, but these exact words belong to cognitive neurophysist Dr. David Lewis, whose research revealed that reading reduces stress levels more than any other traditional relaxation method. Removal of doubt also tends to reduce stress levels. A book is often the perfect prescription for doubt removal too.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Only B2B
OCTOBER 3, 2018
Improve Sales by Focusing on the Customer Experience The Content Marketing Institute is one of the most well-regarded educational entities in the U.S. when it comes to content marketing. The post appeared first on ONLY B2B.
Vidyard
OCTOBER 3, 2018
There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” Okay, perhaps they don’t use those exact words. But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit.
Ontraport
OCTOBER 3, 2018
Most of us can probably agree that the purpose and the beauty of technology is to make our lives easier and more efficient so that we can spend more time doing the things that enrich our lives. Since, as an entrepreneur, much of your life is likely spent working on your business, it follows that […]. The post What Can Automation Do for You? appeared first on The ONTRAPORT Blog.
Liveintent
OCTOBER 3, 2018
It’s only a matter of time until malls cease to exist and we all have carpal tunnel from shopping exclusively on our mobile devices, right? Wrong. While it’s theoretically possible that there might be a time in the future when physical retail locations cease to exist, any such time is decades beyond the lifespan of anyone reading this article.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ontraport
OCTOBER 3, 2018
Is your list vastly B2B? If so, you may have noticed that your emails go missing more often than you’d like. B2B is a tough industry for automated emails, primarily because corporate email systems function much differently than the standard email providers. Your reputation may be the cream of the crop with Gmail or Yahoo, […]. The post Sending B2B Emails?
Hubspot
OCTOBER 3, 2018
Employee satisfaction is critical for more than just glowing Glassdoor reviews -- it can also mean all the difference for your company's long-term growth. Consider this: from 1998 to 2005, stock prices for companies listed in Fortune's "100 Best Companies to Work For" rose 14%. In comparison, companies not on the list reported a 6% increase. Coincidence?
xiQ
OCTOBER 3, 2018
xiQ CEO Usman Sheikh’s talk with R. Shawn McBride on Driving Client Success. Obsession with client success defines our corporate culture. We champion how modern day technologies make us smarter and wiser. How do you, as the sales leader, cause your client to have success? What responsibilities do you have to make your client successful? And how do you make it happen?
33Across
OCTOBER 3, 2018
Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference. The post Talking Monetization: 3 Insights from the Digiday Publisher Summit appeared first on 33Across.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Launch Marketing
OCTOBER 3, 2018
“Put. That coffee. Down. Coffee’s for closers only.”. If you’re familiar with the Glengarry Glen Ross leads speech scene, or have worked in sales, you’re familiar with the raw discussion of the age-old question – where are the leads? Which in turn speaks to a frustration in the sales pipeline. The dichotomy between lead generation and closed sales generally creates a distraction around what’s actually going on with your sales and marketing pipeline – so let’s examine the top 5 sales funnel clog
Jackie Walts
OCTOBER 3, 2018
The purpose for demand generation is simple – making money. But a lot of companies overcomplicate their efforts and that usually means they don’t get the return they want. The good news is that most of the time, for your team, your programs and your prospects, less is more. So, here are some thoughts on how to focus your efforts: Start with setting objectives.
Hubspot
OCTOBER 3, 2018
"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. 1. A former Facebook executive is taking the lead at Instagram. Following the departure last week of its co-founders Kevin Systrom and Mike Krieger, Instagram announced that Adam Mosseri -- the company's current VP of product -- will be assuming the role of “Head of Instagram.
Litmus
OCTOBER 3, 2018
Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
OCTOBER 3, 2018
In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It's no question Snapchat is a popular platform -- in the U.S. alone, 78% of 18-24 year olds use the app. But there's less information out there regarding the effectiveness of Snap Ads.
JotForm
OCTOBER 3, 2018
Trusted by global companies, such as Red Bull and Williams Sonoma, JotForm Enterprise is a robust digital workplace productivity solution that’s built for big teams and organizations. In our webinar, “Announcing JotForm Enterprise,” we dive into the product features, present two live demos, and c.
Outreach
OCTOBER 3, 2018
The last month has been an exciting time here at Outreach. We announced the first ever book about Sales Engagement , a new podcast , and #Unleash19 dates (March 10-12 if you haven’t market your calendars yet). But throughout all the excitement, our Prodgineering team (that’s product + engineering) has been working hard to bring you exciting new features for fall, because the only thing better than the first PSL of the season is some sweet A/B testing.
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