Sun.Aug 11, 2013

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Why Data May Be Steering You Into the Rocks

Convince & Convert

'Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But… Data and insight are not the same things. ( tweet this ). Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. And that’s a dangerous mistake.

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Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

'Guys, I''m pretty psyched for the weekly news roundup today, if I may say so myself. There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. To help those who may have been a little busy this week, I weeded through the fluff and came back with a mixture of marketing stories you should know about, ranging from really important algorit

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