Why Data May Be Steering You Into the Rocks
Convince & Convert
AUGUST 11, 2013
'Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But… Data and insight are not the same things. ( tweet this ). Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. And that’s a dangerous mistake.
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