Wed.Nov 25, 2015

article thumbnail

Great Blog Content:2 Reasons for Writing Stories

Writing on the Web

Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers. To do this, blog writers need to get real with readers – they need to step away from their anonymous masks and get emotional.

Content 109
article thumbnail

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs. Some at the event wondered if a whole conference dedicated to technology was really necessary – after all, they said, isn’t nearly everything we do as marketers driven by technology these days?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Improve Your Content Marketing Strategy

Marketing Insider Group

Let’s face it: You’re either a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you squirm uncomfortably. But if you’re a left-brained content marketer, you eat things like audience data for breakfast. Either way, you want to be seen online. Here’s the thing: Right-brained marketers generally […].

article thumbnail

Why say “Thank You” at work?

Kaon

It’s Thanksgiving. We usually spend this time with friends and family, reflecting on all those things for which we are grateful in our lives. Regardless of our individual “ups and downs” throughout the year, looking at how so many people all over the world are literally struggling to save themselves from the ravages of war and terrorism will quickly put our struggles into perspective.

Tagging 100
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

How To Improve Your Content Marketing Strategy

Marketing Insider Group

Let’s face it: You’re either a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you squirm uncomfortably. But if you’re a left-brained content marketer, you eat things like audience data for breakfast. Either way, you want to be seen online.

More Trending

article thumbnail

How To Improve Your Content Marketing Strategy

Marketing Insider Group

Let’s face it: You’re either a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you squirm uncomfortably. But if you’re a left-brained content marketer, you eat things like audience data for breakfast. Either way, you want to be seen online. Here’s the thing: Right-brained marketers generally […].

article thumbnail

No Rest for Marketers, Even on Turkey Day…or, Umm, Thanksgiving

Vidyard

Mmm, it’s that tastiest time of year for those who call the United States home. It’s not just about turkey and stuffing and pumpkin pie, but moreso about giving thanks for what you have, cherishing family (even your stupid sibling who always shows up late and kicks you under the table), appreciating all the big and small blessings in your life, and trying to sneak a bit of turkey under the table for the dog.

article thumbnail

B2B Marketing: Top US and UK Influencers and Brands

Onalytica B2B

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. We took a closer look at the brands and the individuals who are most influential and driving impact in the online debate.

article thumbnail

The Age of the Unicorns

LeanData

The unicorns of mythology were creatures believed to possess magical powers. They were rare and seldom seen. The unicorns of Silicon Valley travel in herds and seem to be everywhere. They are the business world’s version of the Kardashians – constantly in the public eye. These are the privately held technology companies whose purported valuations have swelled to the dizzying heights of $1 billion and more.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Marketo + SnapApp = Integrations As Easy As Pie

SnapApp

As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo. Weird thing to be thankful for? Maybe, but considering how much I’m in Marketo, and how much I think about ways my campaigns can engage prospects – it’s really not that weird. Today, marketers are finding it hard to get our message across. There’s so much noise in the industry, plus we’re managing a ton of marketing technologies.

Marketo 48
article thumbnail

Why Growth at All Costs?

LeanData

The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”. Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals.

Cost 45
article thumbnail

Thank you to a kaleidoscopic marketing tech community

chiefmartech

It’s the Thanksgiving holiday here in the U.S. tomorrow, and I want to take the occasion to say a heartfelt “thank you” to — first and foremost — you, dear reader. Over the past year, chiefmartec.com has grown to more than 75,000 regular readers. I am deeply honored that you’ve taken the time to read this blog and share it with your friends and colleagues.

article thumbnail

4 Strategies to Help Maintain Lead Quality in Your Database

Hubspot

When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept running through your head as you optimized your website for conversions and started pumping out blogs and offers at a regular basis.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

The Age of the Unicorns

LeanData

The unicorns of mythology were creatures believed to possess magical powers. They were rare and seldom seen. The unicorns of Silicon Valley travel in herds and seem to be everywhere. They are the business world’s version of the Kardashians – constantly in the public eye. These are the privately held technology companies whose purported valuations have swelled to the dizzying heights of $1 billion and more.

article thumbnail

Mo' Mustaches, Mo' Growth: The Rise of the Movember Movement [Podcast]

Hubspot

It all began as a bet in a bar. Let's round up a group of people and see who can grow the best mustache in just 30 days. Twelve years later, this bet has blossomed into Movember: More than five million people all over the world have joined the movement to raise awareness and funds to benefit men's health initiatives. These five million people are having a huge impact, too: Since 2003, they've has raised almost $650 million.

Tips 35
article thumbnail

Why Growth at All Costs?

LeanData

The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”. Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals.

Cost 40
article thumbnail

Four apps to boost the speed and strength of your startup

Biznology

“Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound.”. That’s how the old Superman television show was introduced each week as Americans stared at the grainy pictures on their black-and-white television sets. Today, a variety of apps and cloud-based services put superpowers like those in the hands of the average business professional.

Startups 101
article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

The Age of the Unicorns

LeanData

The unicorns of mythology were creatures believed to possess magical powers. They were rare and seldom seen. The unicorns of Silicon Valley travel in herds and seem to be everywhere. They are the business world’s version of the Kardashians – constantly in the public eye. These are the privately held technology companies whose purported valuations have swelled to the dizzying heights of $1 billion and more.

article thumbnail

How to Capitalize on Niche Story Markets With Justin Trevor Winters

Convince & Convert

Taking Hollywood to Content Marketing. Justin Trevor Winters is an Adjunct Professor at Arizona State University. He has also taught at UCLA and given guest lectures at UC Santa Barbara. He is a young screenwriter who has just produced his first movie, “Killing Winston Jones,” and he joins us today to share insights from his years of working in Hollywood with talent and literary agency Innovative Artists.

article thumbnail

Why Growth at All Costs?

LeanData

The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”. Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals.

Cost 40
article thumbnail

How to Take Good Pictures With Your Phone: 17 Tips & Tricks to Try

Hubspot

In order to take a great photo, you used to have to buy a fancy camera and editing software for your desktop computer. Then, you had to invest some serious time and energy into learning how to use them. Thanks to smartphones and editing apps, we can now take high quality photos and edit them without any bells and whistles. But taking a great photo on your smartphone is not as simple as pointing and shooting.

Tips 0
article thumbnail

The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

article thumbnail

The Age of the Unicorns

LeanData

The unicorns of mythology were creatures believed to possess magical powers. They were rare and seldom seen. The unicorns of Silicon Valley travel in herds and seem to be everywhere. They are the business world’s version of the Kardashians – constantly in the public eye. These are the privately held technology companies whose purported valuations have swelled to the dizzying heights of $1 billion and more.

article thumbnail

FierceCMO’s Top 10 Women to Watch in B2B Marketing

6sense

FierceCMO recognizes Amanda Kahlow for outstanding leadership and innovation. We’re excited to announce that our CEO and Founder Amanda Kahlow is recognized on FierceCMO’s list of “Women to Watch in B2B Marketing.” The list identifies women in the B2B marketing industry who lead their team with the passion, drive and technical prowess required to make a lasting impact on the industry.

article thumbnail

Why Growth at All Costs?

LeanData

The outspoken Bill Gurley never has been one to sugarcoat what he thinks. And he was typically blunt at a Wall Street Journal WSJDLive conference in October when he warned that the valuations of privately held companies “are fake.”. Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals.

Cost 40
article thumbnail

How Should Brands Respond to Tragedies like the Paris Attacks?

Content Standard

After a tragedy like the Paris attacks, brands are faced with a social media challenge: How can they respond in a genuine way, without being seen as exploiting a trending topic? Many brands opted to chime in after the November 13 terrorist attacks with words and images of support and solidarity. As is usually the case after a tragic event, some efforts were better than others.

article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Tips for Using Imagery in B2B Social Media Marketing

Hinge Marketing

Many Professional Services Firms are just starting to realize the benefits of social media in terms of growing their brand, which in turn means growing their business. For example, social media can help drive traffic to your website and we have seen time and time again that website traffic correlates to revenue and growth. So the question might then become, how to create effective social media ?

article thumbnail

Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)

Content Standard

“This is supposed to be fun,” I groan to myself for seemingly the umpteenth time, as I balance a disheveled copy of James Joyce’s Ulysses , an equally shabby-looking book of annotations (which weighs as much as the novel itself), and an old notebook already chock-full of curious vocab on my lap. Yes, this is how I’ve been trying to spend my free time this year: getting to the bottom of one of the most parsed and discussed pieces of literature ever written.

article thumbnail

5 Ways To Create Interactive Content and Maximize Your Marketing Budget

Adobe Experience Cloud Blog

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. But when it comes to content marketing, is it possible to have too much of a good thing? Probably.