Sun.Mar 01, 2015

article thumbnail

Why Your B2B Marketing Isn’t Working

Marketing Craftmanship

'Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. The company applies a collection of tactics (often labeled as a “marketing campaign”) only in response to a problem; typically involving the loss of a key client, or decline in revenue.

article thumbnail

3 Big Takeaways from SiriusDecisions Sales Leadership Exchange

The ROI Guy

'I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. The two-day conference featured top analysts and proven practitioners, discussing how to best achieve intelligent growth. Here are my three top takeaways: #1: Disrupt or Die Technology is advancing quickly, and if you don’t leverage these advances to disrupt the way your sales reps and channel partners engage with customers, you y

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Essential Guide to Using Mobile Messaging Apps in Your Marketing

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group -- to brands (and their parents).

article thumbnail

4 Essential Qualities of Great Marketers

TaylorMadeIn KEW

The latest Marketing Week asserts that, as the UK continues its economic recovery, marketers are more in demand than they have been for years. Certainly, within my own firm, we are doing a lot of hiring, and, if the numbers of recruiters ringing me are anything to go by, so are a lot of other B2B organisations. So I’ve been thinking about what really makes the difference between a good marketer and a great one.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

2 Years, 5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth Strategy

Hubspot

'The world "culture" is a little misleading. People often think that it''s about having foosball tables and free beer in the fridge. That has nothing to do with the culture. Culture is how people behave when you’re not looking. - Will Dean. On this episode of The Growth Show , HubSpot CMO Mike Volpe sits down with Will Dean, the founder and CEO of Tough Mudder.

More Trending

article thumbnail

Where B2B and B2C Marketers Agree and Disagree

B2B Marketing Directions

Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. The survey was directed to marketers in "Salesforce Marketing Cloud locations," so the respondents may not be a representative sample of all marketers. Still, the number of responses makes this a significant piece of research.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.

article thumbnail

Of Pride and Prejudice

GreenRope

Of Pride and Prejudice. "Pride goes before a fall." How many times have we heard that? Those who believe that arrogance precedes destruction usually have witnessed it first hand. I know I have. Every time I have believed I was really good at something, someone showed me that I wasn't really as good as I thought I was. But here I am, full of pride for what we have built at GreenRope.