Convince & Convert

JULY 21, 2013

'One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Today, when a majority of prospective customers have access to high-speed Internet access in the palms of their hands, what’s the point in trying to hide? Why are you holding back? No Secrets. In Canada, McDonald’s has an amazing example of this philosophy.

Business 148

Business Best Practices Paid Search Agency Amazon 148

Brandfolder

JULY 21, 2013

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” Kent Huffman What do [Disney]([link] [Apple]([link] [Coca-Cola]([link] [Virgin Airlines]([link] and [Lululemon]([link] all have in.

Brand Identity 40

Brand Identity Branding 40

Hubspot

JULY 21, 2013

'Happy sweltering Sunday, readers! At least it''s sweltering here. Holy humidity. I''ll remember this feeling when my face is so cold it''s hot come January. Anyhoo, some cuh-razy things happened this week. Some are marketing-related. Others I''m going to find loose marketing tie-ins for, because I think it''s important people know these things happened.

Cable 52

Cable Bundling Acquisitions Twitter 52