Wed.Sep 21, 2016

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What You Need To Know About Content Personalization (And The Technology Behind It)

Marketing Insider Group

Today’s consumers are tired of irrelevant marketing content they don’t want or need. With so much content being created by brands every day, consumers are becoming extremely selective about what they choose to read and ignore. That’s why I believe one of the content marketing trends we’ll see in 2017 is a move to more […]. The post What You Need To Know About Content Personalization (And The Technology Behind It) appeared first on Marketing Insider Group.

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Making the Case for Predictive Marketing and Sales

Lattice

Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr. Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels.

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5 Skills Every Demand Gen Marketer Should Master

Marketing Insider Group

With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. With strong demand-gen leadership, many other marketing specialties can thrive. Reaching new markets, building buzz, promoting new offerings, and initiating […].

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Three “Lies” That Plague B2B Businesses Today (Part Three of Three)

ViewPoint

The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their response. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Exploring the World of Blockchain Transactions

Buzz Marketing for Technology

Those of you who have been following my recent posts about digital currencies may remember my recent discussion with Alex Tapscott, founder and CEO of Northwest Passage Ventures. He’s the co-author along with his dad, the business theorist Don Tapscott of the best selling book ‘ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World. ” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like

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3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

Adobe Experience Cloud Blog

Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. First, let’s talk about data. Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor th

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Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion

Kapost

“I love undergoing large-scale organizational changes,” said no one ever. Why? Because organizational change, at both mid-size and enterprise companies, is often complicated and painful. Even dealing with small levels of change management can cause difficulties. Nevertheless, many content operations need to change. With disjointed customer experiences, confused messaging, and misaligned teams, restructuring the content operation can be marketing’s answer to finally escaping ch

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How Top Sales Reps Leverage Video to Crush Their Monthly Numbers

Vidyard

What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? How would it feel to see your name at the top of the leader board month after month? Competition Requires Intelligence. From the CIA to the NFL, everyone is looking for an edge to stay out in front ahead of their competitor or foe.

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What Is a Content-Enabled Campaign?

SnapApp

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 Skills for Marketing Professionals Every Firm Needs to Grow

Hinge Marketing

In professional services, business growth is closely correlated to the composition of marketing skills within a firm. Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services. So whether you acquire the marketing skills you need to grow through an external partner or from within, you’ll want to consider adding the following four skillsets to your repertoire: Skill 1: Digital Marketing.

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Accelerating the Buyers Journey: Less Features and More Value

The ROI Guy

You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey. As you do so, you may want to consider some important research to guide your planning efforts. Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality person

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The Future of Digital Marketing Strategy, According to Chatbots

Content Standard

Back in the 1950s, when computers could barely fit inside the rooms that housed them and having a digital marketing strategy wasn’t remotely an idea, advertisers worked to revolutionize the way in which promotional messages were disseminated across all the new media and gadgets of post-WWII USA. Radio stars plugged products during their programs, newspapers began to run increasingly diverse advertisements, and the first television ads were barely a decade old.

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8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]

Hubspot

T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn't change , but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. To better understand how consumers are changing, we collected data from 4,500 marketers and salespeople from around the globe, resulting in the 2016 State of Inbound report.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Dreamforce: Is It Party Time or Closing Time?

LeanData

Invitations for Dreamforce parties are filling up inboxes across the business world. Chances are you’ve already been flooded with pitches similar to these: Come to THE destination! An amazing Dreamforce experience! Voted one of the best parties of DF15! Space is limited! We expect a full house so save your spot today! Opportunity to network and mingle!

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. They also visit other sites and comparison shop. They mull over the decision to buy something -- researching, searching, reading, and thinking. This post is about these prospects.

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8 Tips for Creating Engaging Product Descriptions For Your Website

Convert

Being an online marketer myself, I am often asked what makes the customer tick? Is it just the HD photography that captivates the customer into purchasing the product, or the product features offered by the manufacturer? Well, both matter to a particular extent, but the x-factor that makes the difference of being sold on sight.

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Scrolljacking: The Good, The Bad, and The Ugly

Hubspot

In its simplest terms, scrolljacking is the web industry term for repurposing the scroll wheel/motion for something other than the expected advancing up or down the page. Though some may have a more specific definition, this is the one we're going to work with in describing unexpected behavior triggered from scrolling. There are several ways developers have scroll jacked different sites at varying levels of "jackedness," if you will.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Dreamforce: Is It Party Time or Closing Time?

LeanData

Invitations for Dreamforce parties are filling up inboxes across the business world. Chances are you’ve already been flooded with pitches similar to these: Come to THE destination! An amazing Dreamforce experience! Voted one of the best parties of DF15! Space is limited! We expect a full house so save your spot today! Opportunity to network and mingle!

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PCMA Convene: 5 Quotes To Inspire Every Trade Show Organizer

The Freeman Company

FreemanXP leader is featured as an influencer at the Center for Exhibition Industry Research Predict Conference

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Dreamforce: Is It Party Time or Closing Time?

LeanData

Invitations for Dreamforce parties are filling up inboxes across the business world. Chances are you’ve already been flooded with pitches similar to these: Come to THE destination! An amazing Dreamforce experience! Voted one of the best parties of DF15! Space is limited! We expect a full house so save your spot today! Opportunity to network and mingle!

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Trade Show News Network: CEIR Predict Conference — What’s Transforming the Trade Show Industry

The Freeman Company

FreemanXP strategist shares insights on industry trends

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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The 10 Commandments of Slack

Contently

I. Thou shalt not jack another team’s public Slack channels for off-topic discussions. II. Thou shalt not introduce thyself with “hi” at the start of every direct message. III. Thou shalt not use sentence case unless thou art addressing a superior at least two tiers above thy level. IV. Thou shalt not use @here or @channel unless thou has something truly pressing to say.

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High-performing Marketing Teams Are 34.4x More Likely to Be Creating Personalized Omni-channel Experiences

SnapApp

One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? The 2016 State of Marketing Report , an annual report in its third year from Salesforce, is an in-depth industry research project that provides a number of insights for marketers, as well as a deep look at marketing trends.

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Want to learn the truth about marketing technology stacks?

chiefmartech

I do. As do the researchers at the CEB Marketing Leadership Council, who have put together the most comprehensive marketing technology survey I’ve ever seen. It asks participants about every category on the marketing technology landscape : Have you adopted or plan to adopt a solution? When? Is it a point solution or part of a larger technology solution or platform?

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5 Clever Ways to Leverage Client Feedback for More Referrals

Hubspot

It’s no secret: Many agencies struggle every single day to acquire new clients. And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your agency, none of these channels quite equal the value of a positive client referral. According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How Gimlet Hacked Slack to Reinvent Its Comments Section

Contently

The internet may seem noble and libertarian on the outside, but the deeper you go, the uglier and more repressive it gets. Everyone can have a voice online, but that democratization has also prompted rampant cyberbullying, trolling, and other kinds of abuse. According to a 2014 Pew study , 40 percent of internet users have been harassed in some form.

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Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education.