Sat.Oct 11, 2014

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Marketers Eye New Content Marketing Tactics as Web Engagement Grows

Content Standard

As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management. According to a recent study conducted by the University of Massachusetts Dartmouth , 83 percent of the Fortune 500 have adopted Twitter and have tweeted in the past 30 days. That’s a 6 percent increase when compared to 2013.

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The 50/50 Experiment: A New Approach to Growth Hacking

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. "What’s the next big idea?". This phrase is all you hear inside the halls of every advertising and marketing agency. Every brand expects this sort of revelatory thinking of their agencies; and in turn, every agency urges their creative teams to “think outside the box” and come up with that over-the-top, albeit strategic, game-changing idea.