Customer Experience Matrix

MAY 3, 2013

'I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. The latest is Provenir , a company founded in 1992 that has long sold a system to make credit risk and fraud decisions in real time. Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager.

Marketing Automation Services 156

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 156

Convince & Convert

MAY 3, 2013

'Beth Dockins, Scotts Miracle-Gro @bethdockins. Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Paid Search Agency Media Skype 130

Hubspot

MAY 3, 2013

'Building graphs is part of most people''s jobs -- they''re the best way to present information in a clear, easily digestible manner that can then serve to influence the decision-making process within an organization. But there are some people out there that get a little bit intimidated by the prospect of poking around in Excel. I, however, adore the thing (I work in Marketing Ops, so it''s pretty much a requirement).

Ad Building 61

Ad Building Tips Inbound Marketing Verticals 61

LeadSquared

MAY 3, 2013

Not too long ago, life was easier for Facebook marketers; they could custom land the page visitors to a static page, and drive them to an action (for instance, liking their page, or even filling in a form), in return for something desirable (like Lead Capturing etc.). Generating leads or garnering ‘likes’ was easier back then. . That option, however, Facebook did away with, when they introduced the Timeline, back in early 2012.

Lead Capture 52

Lead Capture Facebook Landing Pages Leads 52

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Webinar Metrics

Hubspot

MAY 3, 2013

'If you’re the CEO or CMO of a company of a certain size (say, a few hundred employees or more), chances are you’ve given some thought to building an in-house news organization. This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs. And why not? Your company is full of interesting people with great stories to tell, so why not generate news on your own rather than waiting for the local newspaper or some industry blog to discover how great you are?

Press 56

Press Business Work Management Cross-Selling 56

SnapApp

MAY 3, 2013

How can you ensure that your audience knows what you want them to know about your company? It's pretty simple - all you have to do is ask. Although school has seemingly programmed most of us to start sweating anytime we hear quiz, or test, in business, these kinds of evaluations can actually be extremely valuable. Whether it's saving time by avoiding reviewing information that's already well understood or saving money from retaining satisfied customers, quizzes and tests offer a variety of simpl

Interactive Marketing 48

Interactive Marketing Lead Scoring Lead Ranking Content 48

E-Spirit

MAY 3, 2013

Content Marketing is capturing a lot of headlines these days. I see the topic being written about in many industry magazines and websites. So why is content marketing so big right now? Whenever I think of marketing the top goal that comes to mind is to help generate sales. While that’s just my personal opinion, I believe that marketing, public relations, and partner/customer services all exist to help drive sales.

Content Marketing 40

Content Marketing Advertising Agencies Public Relations Content 40

Biznology

MAY 3, 2013

'Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical way to slice up the funnel is in terms of Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. With limited budgets, in what phase of the funnel do you concentrate your resources?

Digital Marketing Funnels 147

Digital Marketing Funnels Marketing Funnels Top of Funnel Paid Search Agency 147

E-Spirit

MAY 3, 2013

One of the more interesting Tweets from the Gartner PCC event in San Diego that I attended this week came across from Gartner Research Director Jim Murphy (@jimlmurph):

Gartner 40

Gartner Research 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

MAY 3, 2013

'We are excited to welcome Sam Richter as our guest blogger for today. Sam Richter is the founder of the Know More! business improvement program and author of the book “Take the Cold Out of Cold Calling”. For more information about Sam, his books/videos, and his presentations, please visit www.samrichter.com. If your company is like most, you’ve spent large amounts of time and money perfecting your message.

Google 105

Google Cold Calling B2B Sales Public Relations 105