Wed.Mar 02, 2016

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Sustainability: Top 100 Influencers and Brands

Onalytica B2B

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few). But, given the urgency of climate change, the bottom line is how this influence can be wielded for positive impact for any and every global citizen.

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How Google’s New Search Results Layout Impacts SEO

NuSpark Consulting

How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The most notable among them is the removal of the right-side ad column. For many, this came as a complete surprise.

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This New Digital Divide Is Leaving Most Companies Behind

Marketing Insider Group

What digital divide? Among one of the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities. Yet according to a recent McKinsey report, the U.S. economy is realizing only 18% of its digital potential. The productivity gains digital technologies should be enabling are not being seen in the economy […].

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The data asteroid is coming

Savanta

They say that an asteroid impact wiped dinosaurs off the face of the earth. Could data be the B2B marketer’s asteroid? At a basic level, data can reveal the effectiveness of and ROI from marketing investments. What was the click-through rate? How many leads were generated? Which executions generated the most engagement? But this ‘what happened?’ data is just scratching the surface.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How To Prove Content Marketing ROI

Marketing Insider Group

While it is known that words have the power to influence, it may seem difficult to actually quantify just how much that article, blog, or social media post really motivated someone to buy your product. The challenge of content is that it is often around awhile and tends to circulate to various sources who then may […]. The post How To Prove Content Marketing ROI appeared first on Marketing Insider Group.

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Why Getting a Little Emotional Helps Grow Your Influence Marketing Program

Convince & Convert

A Little Sunshine Goes a Long Way. Are influence and advocacy marketing the gifts that keep on giving? Yes, yes they are. And knowing how to tap into pre-existing fans and authentic emotional stories gives you even more. Allie Ingalls and Jennie Hughes of WhiteWave Foods agree that being generous with customer rewards and aware of consumer needs help create a lasting and effective base for true advocacy and successful influence marketing campaigns.

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4 Account-Based Marketing Lessons from the Field

Adobe Experience Cloud Blog

Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? They talk about account-based marketing (ABM), of course! ABM has recently gained momentum in the B2B community as an alternative to traditional demand generation strategies. It is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts.

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The Only Influence Marketing Workbook You’ll Ever Need

Convince & Convert

Influence marketing keeps evolving at a rapid pace. That’s why I created this workbook based on my own influence marketing planning process. Use this workbook to identify the right influencers for your next project. You can also use it as a template for any presentations you need to do for teams or clients. The workbook comes in PowerPoint format and is fully customizable, so that when you fill in the information about your influence marketing strategy, you get all the credit!

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5 SEO Best Practices for Content Development

SugarCRM

If you create great content but no one sees it, does it provide any value for your business? Most likely not. We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. The other half is getting that content in front of the right people at the right time.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. I'll just wake up early, grab a big cup of coffee, and then begin powering through my to-do list. Maybe I'll break for a meal, or a stretch, or a quick conversation with a coworker. But I'll truck on, energy unwavering until bedtime, where I'll promptly fall asleep for eight, wonderful, uninterrupted hours of sleep.

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6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy

Hinge Marketing

According to Hinge research, high-growth professional services firms generate at least 40% new business online. And the one thing most of these firms have in common is a consistent content strategy. They educate their target audience by sharing valuable information. And one of the best ways to reach an audience beyond your immediate reach is through guest blogging.

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Marketing to Small Business – Here’s my top tips

Jackie Walts

Out of all the audiences that I’ve marketed to, I have to admit that one of my favorites is small business. I took part in the launch of a small business credit card a long time ago and really enjoyed getting to know the quirkiness of this audience. If you haven’t marketed to them before, here are a few hints for success: If you want to market to small business, first you have to determine how you’re going to identify them.

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Introducing Brandfolder for Slack: Two New Ways to Manage Your Brand in Slack

Brandfolder

Slack and Brandfolder have a few things in common: we’re both in the cloud, we’re both incredibly easy to use, and we’re both on a quest to revolutionize the way.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. By Alessandra Ceresa. Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product.

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Introducing Brandfolder for Slack: Two New Ways to Manage Your Brand in Slack

Brandfolder

Slack and Brandfolder have a few things in common: we’re both in the [cloud]([link] we’re both [incredibly easy to use]([link] and we’re both on a quest to [revolutionize the way.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. By Alessandra Ceresa. Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product.

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[Case Study] How List25 Performance Was Improved by 256% by Speeding up WordPress

Convert

In case you want to speed up WordPress or want to know the various optimization tricks that would help your site load quickly. This article will give a case study of how a team managed to speed up WordPress and optimize the List25 site and in the process tried to boost performance. WordPress speed is.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. By Alessandra Ceresa. Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product.

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Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

Hubspot

Transparency isn't convenient. You can't just openly share the good news -- you've got to share the bad news, too. At least, that's how Patagonia views it. "Transparency is telling the good and the bad," says Rick Ridgeway, Patagonia's VP of Environmental Affairs, on this episode of The Growth Show. "It's having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing.".

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. By Alessandra Ceresa. Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product.

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Raconteur: FreemanXP on 7 Principles of Experience Design

The Freeman Company

Learn about the seven key tenets of brand experience design from FreemanXP Trendlab

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. By Alessandra Ceresa. Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product.

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Event Marketer: Nine Ways Alcohol Brands Are Adding Flavor to Their Event Portfolios

The Freeman Company

How Budweiser incorporated sensory experiences at their Made in America Festival.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. By Alessandra Ceresa. Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one that made you realize you needed something you never even knew existed. No matter what it made you do or feel, the fact that you remembered it means that it was at least somewhat successful.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. By Alessandra Ceresa. Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product.

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How Facebook's New 'Reactions' Feature Works & What It Means for Marketers

Hubspot

Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different emotive reactions: Like, Love, Haha, Wow, Sad, and Angry. Why the change? As Facebook's product design director Geoff Teehan wrote in a post on Medium , not everything that's shared is meant to be liked.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. By Alessandra Ceresa. Drip campaigns let you automate aspects of your business, allowing you to streamline your operations and increase your productivity. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product.