Thu.Mar 16, 2017

Trending Sources

Why 30 may be the most important number of your career

grow - Practical Marketing Solutions

By Mark Schaefer. I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities. The magic of 30.

Is MarTech Is Too Important To Leave To The Marketers?

Customer Experience Matrix

I’m still pondering the relationship between marketing and IT : what it is, will be, and should be. A few new ingredients have kept the pot boiling: - a chat with Abhi Yadav, founder of Zylotech , a MIT-bred, artificial intelligence-driven Customer Data Platform and message selection engine. A system that only did data unification would appeal more to IT as a shared resource. Yikes!)

5 Key Takeaways from World B2B Marketing Chief Congress 2017

KoMarketing Associates

At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. It was my first time at this conference and it was a memorable learning experience to be around 400 B2B marketers representing more than 50 industries in China. The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more. I wanted to share 5 highlights – things that stood out to me – from the conference. What do they want? Final Words.

The Most Common Misconceptions About Sales Coaching


Sales 42
Sales 42

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Content Personalization Instead of Promotion

B2B Marketing Insider

With the rise of the Internet, consumers today have access to gazillions of information pieces. Push away push marketing More choices of products and services, brings in the Paradox of Choice. Organizations invest in an array of products but are unable to differentiate themselves. The meaning of value is shifting from the product approach to […]. Content Marketing

9 Creative Snapchat Ideas for Brands


Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen? And if you're looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat ? 1) Geofilters. 3) Emojis.

4 Ways to Make Your Strategic Marketing Plan Better


We’ve all hit those problems. The stifling sort, that puzzle and stump, that confound and frustrate. But we’ve also experienced moments of solution. The Eurekas of enlightenment, when what was once so baffling suddenly becomes unstuck. And perhaps it’s no surprise that often, the difference between unsolved and crystal clear is a change of perspective.

Plan 30

50+ Video Marketing Stats that Prove You’re Doing it Right


Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing! So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Engaging Viewers. Videos on Social.

Stats 42

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How Is Winning at Retail Marketing

Content Standard

There’s a reason a great content strategy drives conversions in retail marketing: it makes it easy for consumers to move from thinking about a product to actually buying a product. In this sense, content has taken the guesswork out of how this product would fit into their lives. Question: Why don’t more retail marketers have an effective content strategy that drives conversions? Seven.

Six SEO Tips for UX Designers


Guest post by Alex Berg. Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Image credit: Bambi Corro III. 1. Use descriptive links. As UX designers, you know the value of a good call-to-action (CTA). SEOBook.

3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]

Modern B2B Marketing

Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers.

The Complete Guide to Starting a Podcast for Agencies


In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage -- but agencies also need to be frugal and clever with where and how they invest their time, money and energy. Why Start a Podcast? million podcast listeners. How Agencies Can Start a Podcast. Content.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

From easy to expert | Email list segmentation 101 [Infographic]

Vertical Response

You already know that email marketing is a fantastic marketing tool, with 72 percent of consumers saying they prefer email over other methods of communication from companies they do business with. To capitalize even more on the power of email marketing, consider segmenting your email lists – a smart and relatively simple way to boost your open and click-through rates. Start for Free. ©

Survey: Digital Marketers Show Most Interest in Advertising on Instagram

KoMarketing Associates

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. The majority (64 percent) said that they were most interested in advertising on Instagram. About 37 percent said the same about Snapchat, and 119 respondents said they intend to “significantly” or “modestly” increase their spending on the platform in the coming months. Marketing and Social Network Engagement.

Aging 19

InsideView Extends SAP Partnership to Help CRM Users Gain a Competitive Advantage

Sales Intelligence View

By now you’ve likely heard us say time and time again: your business data changes at an alarmingly fast rate. Left unmaintained, your CRM and marketing automation data will become 70% inaccurate each year. At InsideView, it’s our goal to help sales and marketing teams stop wasting time trying to reach prospects that don’t exist, and instead reach […].

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast


In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle. Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business. What’s Been the Market Growth? Getting Signed Up.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Empathy, Orwell and Experiences

Type A Communications

March 16, 2017 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless. read more. Corporate Culture Creativity Customer Experience Carla Johnson Cleveland Clinic Empathy George Orwell Type A Communications

How Machine Learning is Transforming Healthcare


Machine learning and big data in the healthcare field have tremendous potential. Not only are these new technologies improving diagnosis and treatment options, they also have the potential to empower individuals to take control of their own health. Some of the most exciting advances in healthcare today are coming about with the help of machine learning, artificial intelligence, and advanced. The post How Machine Learning is Transforming Healthcare appeared first on Opentopic. Brands & Marketers

Internet of Things evolutions: 20+ IoT trends for 2017


A look into some of the main IoT trends for 2017, based on research, observations and different sources. In March 2017, market research firm Ovum released a list of essential Internet of Things trends for 2017, in collaboration with Internet of Things World. That seemed like a good opportunity to cover some major key IoT […]. Internet of Everything 5G artificial intelligence Blockchain ePrivacy Regulation fog computing GDPR Industry 4.0 Internet of Things market Internet of Things World IoT regulation IoT security LoRA LPWA LPWAN LTE-M NB-IoT Ovum Sigfox smart city

Social Media Marketing on a Tight Budget


It is possible to start your marketing campaigns on social media on any budget, no matter how small. You could even do it for no money at all, with the only cost being however much your time and energy are worth to you. Let’s take a look at some of the options available, with the help of this infographic from. The post Social Media Marketing on a Tight Budget appeared first on Opentopic. Brands & Marketers

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

[Guest Post] Are We Empowering Human Interaction Or Displacing It?


Originally posted on Partners in EXCELLENCE Blog. The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing. They relieve us of many of the tasks that used to take lots of time, enabling us to focus that time on engaging customers and colleagues. Or they don’t. Buyer's Journey B2B Sales

B2B 4

Digital fear or digital hope?


By many accounts, the oldest person alive now is Emma Morano— likely the only living person born in the 1800s. In a time that we are flooded with articles about millennials and digital natives, it’s easy to lose sight of the other end of this age spectrum. It’s hard to tell who’s right. This is real life, and we are active agents in this process. Like this post?

Jeff Marcoux of Microsoft: Lead Prioritization, Predictive Lead Generation, and The Rise of Customer Experience


Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Jeff Marcoux is the CMO Lead for Worldwide Enterprise Marketing at Microsoft. He has driven cross product and team collaboration, supported multiple product releases, bringing new products to market, innovative content strategies, channel development, and acquisition integration work. Jeff comes from the marketing automation and consulting industry where he led the service, consulting, implementation, marketing, and sales engineering teams. In his spare time, Jeff does lots of hiking and other fun outdoor activities.

What is a Marketing Technology Stack? Definitions, Stats and Examples.


It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? And, how do I set it up? In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . Scott Brinker.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.