ViewPoint

AUGUST 15, 2013

'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. The Death of Salesmen is Overstated. Are salespeople relegated to the last one-third of the buying process? Popular opinion would have you believe that, however, recent research shows that buyer’s want sales involvement in early stage conversations—in fact they prefer it.

B2B Sales 191

B2B Sales Buyer Need PointClear B2B 191

KoMarketing Associates

AUGUST 15, 2013

'One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease.

Social Media 184

Social Media Social Marketing B2B Marketing Tools 184

Marketing Insider Group

AUGUST 15, 2013

'I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and Roll Hall of Fame. And so the Rock theme of the event this year was just a natural fit.

Content Marketing 171

Content Marketing Content Conference Twitter 171

Crimson Marketing

AUGUST 15, 2013

'Celebrity endorsements and partnerships can create a lot of traction for your site, product, service, etc. But only when done right. . Here’s Morgan Freeman “promoting” one of his movies during a Reddit “Ask Me Anything” (AMA): It’s usually not a good idea to fall asleep during an interview or product promotion (Freeman’s team had to answer questions for him!).

Advertising Agencies 142

Advertising Agencies Network Marketing Social Media Marketing & Strategy 142

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Biznology

AUGUST 15, 2013

'Photo credit: clasesdeperiodismo. Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter. Some of you snarkier readers might ask yourself what kind of breakthrough this is. After all, what is so revolutionary about limiting videos to six seconds?

Video Marketing 132

Video Marketing Youtube Twitter Buzz 132

Adobe Experience Cloud Blog

AUGUST 15, 2013

'Author: Phillip Chen I was asked by a date what three words my friends would use to describe me. I told him that they would say I’m sarcastic, loyal, and caring. Intrigued by this question, as an experiment I recently asked my best friend for three words that she would use to describe me. She said, “ambivalent, flirty, and hardworking”. I wanted to share this experience not because I want the world to know my friend thinks I bat my eye lashes at anything that moves–but I want to focus on

Brand Identity 105

Brand Identity Branding Thought Leadership Differentiation 105

Convince & Convert

AUGUST 15, 2013

'What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second science lessons.

Microsite 125

Microsite Social Media User-Generated Content Communities 125

EMagine B2B Blog

AUGUST 15, 2013

'If a picture is a worth a 1,000 words, think how much value a video has on your web site? More and more businesses are using video to tell their story and demonstrate their products. While everyone knows the importance of video, where should you host it? While there are almost too many options to choose from, but we’ll take a look at a few that should meet most needs.

Video Marketing 64

Video Marketing Youtube High Quality Lead Budget Programs 64

Hubspot

AUGUST 15, 2013

'I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. So, we scoured the internet looking for the best writers and thought leaders in sales. Some are fairly well known authors that I''ve been reading since high school ( does that make you feel old Geoffrey ?

Top of Funnel 60

Top of Funnel B2B Thought Leadership Cold Calling Buyer Personas 60

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Paper

Hubspot

AUGUST 15, 2013

'I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures. See what I did there? One of my all-time favorite metaphors that I’ve used extensively when explaining inbound marketing is the similarity of a conversion path to a rabbit hunt.

Conversion 55

Conversion Effectiveness Landing Pages Clickthrough 55

Hubspot

AUGUST 15, 2013

'Warm and fuzzies are nice, but let''s get real -- we''re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do it well, we hope to get promotions and raises. There I said it. But how do you do that? Kinda hard to say. And since I''m not your boss, it doesn''t really matter what I think, since I can''t promote you!

Promotion 52

Promotion Work Management Marketing Management CMO 52

Hubspot

AUGUST 15, 2013

'Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Essentially, they want to figure out what you enjoy and show you more of that, even if you missed something by a few hours. Among the factors Facebook uses to measure your past engagement are Likes, shares, comments, and (perhaps most interestingly) how often you hide posts from a person or company.

Facebook 56

Facebook Buyer Personas Inbound Marketing CAN-SPAM 56