Thu.Aug 04, 2011

Trending Sources

The 10 Commandments of B2B Social Marketing – guest post by Mike Stiles of Vitrue

Fearless Competitor

B2B Demand Generation | Social Media in B2B. We’re pleased to present this guest post by Mike Stiles ( @MikeStiles ) who is a writer/producer for Vitrue. To learn about Vitrue, please visit the Vitrue blog. Are businesses still debating whether or not there’s a role for social in B2B?  exist for your targets, thou shalt create one. getting pleasing leads and conversion rates. you post.

15 Sources of New Content for Your Social Media Strategy


Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Influencer Blogs – Most industries have acknowledged and respected experts. What topics are they covered and how can you add your opinion or take? Disclosure is required by the FTC ).

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates. SAP plays inline videos.

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Is Your Marketing Plan SMART?

B2B Marketing Traction

Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. work with business owners of small to mid-size companies. Especially in tough economic times,  they have limited resources to spend on marketing. So, what they do spend on marketing must produce results. Without the What?, and How Much? Sales?

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Marketers: How To Get Noticed by “Influencers”

It's All About Revenue

by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. It’s vital to most businesses, yet most marketers don’t even know how to begin addressing it. How can you do this?

Social Media Measurement – Would You Still Do It If There Was No ROI?

B2B Marketing Insider

There has been plenty of debate about the ROI of social media. And And just before my friend  Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media.  Eric agrees In the post “ What’s Your ROI? Eventually.

Online Customer Communities Change Companies

Leader Networks

Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. And then, the change hits the fan and they are left trying to react to the impact. Are you prepared to become responsive to customers at the times they want to engage?

You’d Make a Great Company Evangelist!

Fearless Competitor

Aprimo is a great client of Find New Customers and for some time one of their top marketing executives has been saying this is my core competency. “You would make a great company Evangelist.&#. But this begs questions and I recently had a chance to ask her a these questions (We choose not to mention her name.): How would you define an “Evangelist? &#. For whom would an Evangelist work?

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Meet the new Queen of Viral Video

grow - Practical Marketing Solutions

I have such a special treat for you today. One of my first Twitter friends was Michelle Chmielewski.  What started as a silly little tweet exchange turned into a wonderful friendship and collaboration. You may remember Michelle for being featured prominently in The Tao of Twitter. You really have to see for yourself! When did you know it was a hit and how did you react? what ??!! Stay tuned.

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Back to School Brush-up for B2B Marketers

Savvy B2B Marketing

I am in the home stretch! mere 11 more days and my children will be back under the watchful eye of their teachers seven hours a day. For a mom who works full-time from home summer break is the ultimate test in focus and time management! Here’s what I think you should all add to your shopping list: Textbooks. This is really a workbook style so it fits nicely in the textbook category. Supplies.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Online videos “for dummies”: a getting-started guide

EMagine B2B Blog

Continuing our series on online video – the most recent being this one – we realize that most of our clients aren’t General Motors, and won’t be creating videos with truly high production values anytime soon.  But that doesn’t mean that the medium isn’t for them.  Video can tell a story easier and quicker than [.]. B2B Web Strategy Engaging Visitors

My Japanese Approach to Social Media Strategy

WindMill Networking

When I recently presented in Japan on how the agricultural industry could best utilize social media in a country where Twitter usage is more widespread than the United States yet Facebook was only beginning to grow, I was reminded by my Japanese friend Katsuyo Nakao of something very important that affected my view on how businesses can create and leverage a social media strategy: PDCA. Shewhart.

Why Google+ Matters to Marketers With @Shama Kabani [@InboundNow #32]


Shama Kabani joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Shama is the author of The Zen of Social Media Marketing. She was on the Top 25 Under 25 Entrepreneurs in America list by Businessweek, and she's been named an Online Marketing Shaman by Fast Company. Shama runs her own web TV show over at Shama.TV. Why Google+ Matters. Do it.".

Doubt the Power of Customer Stories Today?

Stories that Sell

Why do customer success stories work? Why are they more important than ever? And how do you create quality video customer stories for your marketing efforts? I am honored to be a featured expert for The Light Group , a digital media company. Check out the video interview above, where I talk about the power of customer stories, key elements of good stories, and the role of video today.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The 12 Beliefs of Good Bosses

Fearless Competitor

12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki. He quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad. Bob Sutton. Boss: How to Be the Best…and Learn from the Worst. Professor Sutton compiled a great list of twelve beliefs of good bosses , which we share here. Click the highlighted words for the permalink). What do you think?

The Top 5 Deal-Breakers for LinkedIn Cold Contacting

Modern B2B Marketing

by Carol Fox Any salesperson will tell you: cold calling is a fine art. It takes perseverance, confidence and insight to be successful. While this approach can be extremely effective in finding the ideal qualified sales lead, too many B2B marketers fall prey to mistakes that could easily be avoided. Now with the advent of LinkedIn, cold calling has a new spin: cold contacting. Think about it.

People-Centric Landing Page Conversion: Don’t Make Me Think or Puke


Most companies still use conventional landing pages, mostly with a form, to acquire leads or achieve another desired outcome. Obviously, landing pages are important in most forms of online marketing where you want to develop a relationship that goes beyond a connection or social relationship.  Therefore, it’s sad to see how many people, despite decennia [.]. Conversion Customer experience Web Analytics A/B testing Avinash Kaushik bounce rate customer experience landing page conversion multivariate testing people-centric social sharing Steve Krug

Colleges and Universities Lead the Way with Social Media Adoption


Social media is not just some fun tool that everyone is using these days. It is one of the top 3 most important building blocks of inbound marketing today. Inbound marketing is no longer cold-calling, junk mail, unsolicited email or print advertising. Rather, it’s all about being competent online, through social media, blogging and SEO (search engine optimization). 86% are using YouTube.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Why Should You Attend a Social Media Conference?


Ok, first off… as someone who started a business based on running social media conferences, I might be a tiny bit biased (but keep reading, ok?). Have you ever tried to balance eggs during an earthquake? Me neither. But I imagine it to be quite a tough task. liken trying to focus while working in social media to that kind of task. Focusing on a few key points of information within the earthquake that is social media is more difficult than most of us admit. Luckily, we all have bosses and/or bottom lines that smack us back into reality once and while. So how can a social media conference help?

Is Email Marketing Dead?


In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. One could easily understand the argument. When social media first pummeled its way onto the scene, three things stood out: It was immediate. It enabled companies to react at the individual level. It had scale. Connect with HubSpot

Is This What Social Media is Supposed To Be?

Marketing Edge

We, and I say we because social isn’t anything without we. We tried something last night that felt like what social media is supposed to be. It was a night that recognized one of hundreds of groups. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. We, and I say we because social isn’t anything without we. We tried something last night that felt like what social media is supposed to be. It was a night that recognized one of hundreds of groups that contribute content in social.

Mobile Apps for Sales

Jill Konrath's Fresh Sales Strategies Blog

When I read this article by CRM analyst Lauren Carlson, I knew I wanted to share it with you. In an increasingly mobile business world, professionals operate day-to-day on their mobile devices. Because of this, vendors have worked to develop the best apps that can bring all the necessary business functionality to an individual on the go. We were honestly amazed at the great tools we found.


Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Google+ to Lead to the Comeback of Google's Realtime Search


If you've been missing the appearance of real-time results in your Google searches over the past month, relief is on the way. Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Without Twitter's data, the feature was subpar, resulting in its discontinuation. So why the Realtime revival now?

Get the Most Out of That First Networking Meeting

Sales Lead Dynamics

You were determined to get the most out of that networking event.  Like a diligent networker, you collected the business cards of each person you met. When you got back to your office, you dutifully input the contact info into your computer.  Then, you decided whom to follow up with. . Within a day, you had three breakfast meetings scheduled. You felt like networking rock star! How come?

3 Questions Businesses Should Ask When Selecting a Marketing Agency


The Times Square Alliance estimates that every day, 500,000 people go through Times Square, 10 million TV viewers see live shots of Times Square, and that a sign in Times Square receives an estimated 1.5 million impressions per day. But how many leads and how much revenue are generated from the millions of dollars spent on these “impressions?” ” 2. Image Credit: Chris Brown.

Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?

Sales Lead Insights

If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! Register here. Date: Thursday, August 25th. Breakfast Session : Doors open and Breakfast Begins: 7am. Speaker: 7:30am - 8:30am. Register here.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

What are you doing to get ready for Dreamforce?


Watch the video to see how Garry Polmateer is preparing for Dreamforce with his "Dreamforce in Legos", a recreation of Dreamforce Keynote built entirely in Legos. OnPath Business Solutions, Salesforce Ottawa and Salesforce Toronto certified consultants and developers, is also preparing for Dreamforce. Eric loves to transform un-organized data into sensible and useful information.

5 Examples of 'Permissive' Outbound Marketing Techniques


The beautiful season of summer blockbusters is coming to a close. But before you take in the sweet, salty smells of movie theater popcorn, you may encounter something even more ridiculous than explosions in a Michael Bay flick. That’s right, those pesky, interruptive commercials sprinkled in between movie trailers. It seems even harder to avoid advertisements at the movies now.

Consumer Behavior Secrets to Grow Sales

Client Bridge

From Jamie Turner on the Hubspot Blog, here are some tips about why people pick one brand over another. People buy for emotional reasons, then rationalize the purchase with logic." Most buy because of how it makes them feel. Even logical purchases start with an emotional intent to buy. The way into a consumer’s mind is through the right brain." People must engage with a product before they purchase it. If that engagement has emotional significance, it's more likely to be stored in long-term memory, the first step to building a customer relationship. People lie to researchers."

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IBM Smarter Planet Delivers Tangible ROI

The ROI Guy

Important research proof points & tools to help clients make strategic investment decisions to empower Smart Vendors and Partners. Today’s more empowered, skeptical and frugal executive is reluctant to invest in new projects unless proposed changes can deliver a tangible financial benefit, significant ROI and fast payback. Frugalnomics is in full effect, and IBM knows that economic justification is key to help customer stakeholders and partners facilitate smarter decisions. Alinean is proud to be an IBM partner in this program. powering IBM’s Smarter Planet ROI initiatives.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.