| |
PAUL GILLIN AUGUST 4, 2011  Facebook Can Work for B2B Marketers, But You Gotta Know the Rules In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates. SAP plays inline videos. | FEARLESS COMPETITOR AUGUST 4, 2011  The 10 Commandments of B2B Social Marketing – guest post by Mike Stiles of Vitrue B2B Demand Generation | Social Media in B2B. We’re pleased to present this guest post by Mike Stiles ( @MikeStiles ) who is a writer/producer for Vitrue. To learn about Vitrue, please visit the Vitrue blog. Are businesses still debating whether or not there’s a role for social in B2B? I. Thou shalt know who you want to talk to and where they are. If a community doesn’t. and effective. | SAZBEAN AUGUST 4, 2011  15 Sources of New Content for Your Social Media Strategy Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Influencer Blogs – Most industries have acknowledged and respected experts. What topics are they covered and how can you add your opinion or take? Disclosure is required by the FTC ). | FIFTH GEAR ANALYTICS AUGUST 4, 2011 Is Customer Intelligence Delivering? On a recent flight home, I had the opportunity to read a recent report by Forrester Research. The report, “CI Teams: Blocking and Tackling is Not Enough” caught my eye amongst the stack of reading that I’d brought along, and I didn’t get to the other papers. ll save them for another day. The authors, led by Robert Brosnan, report on a recent survey of Customer Intelligence (CI) professionals about their use of analytical applications and their job priorities | | | | | | | |
| -
 Meet the new Queen of Viral Video
I have such a special treat for you today. One of my first Twitter friends was Michelle Chmielewski. What started as a silly little tweet exchange turned into a wonderful friendship and collaboration. You may remember Michelle for being featured prominently in The Tao of Twitter. Early in her career I recognized that Michelle was an extraordinary video producer and on-air talent. To help her along, I bought her her first HD camera while she was still a graduate student so she could help me with a video, and now she has become a multi-media phenomenon. You really have to see for yourself! MORE >> -
LEADER NETWORKS | THURSDAY, AUGUST 4, 2011  Online Customer Communities Change Companies
Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. And then, the change hits the fan and they are left trying to react to the impact. Are you ready and prepared to let customers roam, metaphorically, through your building and make contributions and suggestions? Are you prepared to become responsive to customers at the times they want to engage? That being said, many organizations don't have the option of remaining silent. MORE >> -
B2B MARKETING TRACTION | THURSDAY, AUGUST 4, 2011  Is Your Marketing Plan SMART?
Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. work with business owners of small to mid-size companies. Especially in tough economic times, they have limited resources to spend on marketing. So, what they do spend on marketing must produce results. SMART stands for Specific , Measurable , Attainable , Realistic , and Timely. Here are my descriptions for SMART B2B marketing plans: Specific. Without the What?, and How Much? questions answered, your marketing won’t get done. MORE >> -
B2B MARKETING INSIDER | THURSDAY, AUGUST 4, 2011  Social Media Measurement – Would You Still Do It If There Was No ROI?
There has been plenty of debate about the ROI of social media. And And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. Eric agrees Eric agrees with him and disagrees with a Jay Baer tweet that suggests Kmart just “try harder.&#. In the post “ What’s Your ROI? But these measures can be hard to track at the program, channel or tactic level. I think I’m game to try and respond…. MORE >> -
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 4, 2011  Marketers: How To Get Noticed by “Influencers”
by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. It’s a persistent discomfort. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. which ran in FastCompany in 2008. Be normal. MORE >>
- Is This What Social Media is Supposed To Be? MARKETING EDGE | THURSDAY, AUGUST 4, 2011
- Let’s Get Together. Join Us for Our First Users Conference MARKETING GENIUS BLOG | THURSDAY, AUGUST 4, 2011
- You’d Make a Great Company Evangelist! FEARLESS COMPETITOR | THURSDAY, AUGUST 4, 2011
- Is Email Marketing Dead? HUBSPOT | THURSDAY, AUGUST 4, 2011
- Consumer Behavior Secrets to Grow Sales CLIENT BRIDGE | THURSDAY, AUGUST 4, 2011
- The 12 Beliefs of Good Bosses FEARLESS COMPETITOR | THURSDAY, AUGUST 4, 2011
- Mobile Apps for Sales JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, AUGUST 4, 2011
- Colleges and Universities Lead the Way with Social Media Adoption HUBSPOT | THURSDAY, AUGUST 4, 2011
- Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th? SALES LEAD INSIGHTS | THURSDAY, AUGUST 4, 2011
- Online videos “for dummies”: a getting-started guide B2B WEB STRATEGY | THURSDAY, AUGUST 4, 2011
- The Top 5 Deal-Breakers for LinkedIn Cold Contacting MODERN B2B MARKETING | THURSDAY, AUGUST 4, 2011
- Doubt the Power of Customer Stories Today? STORIES THAT SELL | THURSDAY, AUGUST 4, 2011
- People-Centric Landing Page Conversion: Don’t Make Me Think or Puke CONVERSIONATION | THURSDAY, AUGUST 4, 2011
- Back to School Brush-up for B2B Marketers SAVVY B2B MARKETING | THURSDAY, AUGUST 4, 2011
- Manufacturers: How Are You Getting Closer to the Professional Tradesmen? TRADESMEN INSIGHTS | THURSDAY, AUGUST 4, 2011
- IBM Smarter Planet Delivers Tangible ROI THE ROI GUY | THURSDAY, AUGUST 4, 2011
- 3 Questions Businesses Should Ask When Selecting a Marketing Agency HUBSPOT | THURSDAY, AUGUST 4, 2011
- Kenny Powers, K-Swiss, and the Ramifications of Viral Success ENGAGE | THURSDAY, AUGUST 4, 2011
- Get the Most Out of That First Networking Meeting SALES LEAD DYNAMICS | THURSDAY, AUGUST 4, 2011
- Why Should You Attend a Social Media Conference? SAZBEAN | THURSDAY, AUGUST 4, 2011
- What are you doing to get ready for Dreamforce? ONPATH | THURSDAY, AUGUST 4, 2011
- 5 Examples of 'Permissive' Outbound Marketing Techniques HUBSPOT | THURSDAY, AUGUST 4, 2011
- The 5 Key Steps to Sales and Marketing Alignment INBOUND SALES NETWORK | THURSDAY, AUGUST 4, 2011
- Google+ to Lead to the Comeback of Google's Realtime Search HUBSPOT | THURSDAY, AUGUST 4, 2011
- The 5 Keys Steps to Sales and Marketing Alignment INBOUND SALES NETWORK | THURSDAY, AUGUST 4, 2011
- Why Google+ Matters to Marketers With @Shama Kabani [@InboundNow #32] HUBSPOT | THURSDAY, AUGUST 4, 2011
- Show me the social media Return on Investment INBLURBS | THURSDAY, AUGUST 4, 2011
- Let’s Get Together. Join Us for Our First Users Conference MARKETING GENIUS BLOG | THURSDAY, AUGUST 4, 2011
| |
