Avitage
OCTOBER 28, 2013
'I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. They are important ideas that I have developed, but not written up sufficiently for publishing. Trying to get this done by applying a disciplined effort just isn’t working. I invite you to share your ideas and suggestions with me.
Crimson Marketing
OCTOBER 28, 2013
'You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? McKinsey recently conducted a study to help answer this question. Here are some interesting findings: Buyer’s do not correlate social responsibility, sustainability, and global reach with brand strength.
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Avitage
OCTOBER 28, 2013
'I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. They are important ideas that I have developed, but not written up sufficiently for publishing. Trying to get this done by applying a disciplined effort just isn’t working. I invite you to share […] The post Help Me Resolve My Blogging Dilemma appeared first on Avitage.
LEADership
OCTOBER 28, 2013
'5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. Most of us have no patience for time-wasters. These could be individuals, organizations or just situations we find ourselves in. I am not a very patient person unless I am completely engaged by the person or situation that is taking up my time. Sometimes I am blunt and will tell people to stop wasting my time; other times I will just tune out in my head and so the other party is then wasting their time.
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Avitage
OCTOBER 28, 2013
'I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. They are important ideas that I have developed, but not written up sufficiently for publishing. Trying to get this done by applying a disciplined effort just isn’t working. I invite you to share your ideas and suggestions with me.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
markempa
OCTOBER 28, 2013
'Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it?
Hubspot
OCTOBER 28, 2013
'You probably know a lot about who buys from you. Their gender, geographic location, marital status -- it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to really understand your buyer.
KoMarketing Associates
OCTOBER 28, 2013
'Two weeks ago I headed to Chicago for DMA 2013. If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.
Hubspot
OCTOBER 28, 2013
'Louis C.K. probably isn''t interested in being known for his marketing prowess, but. he''s kind of nailing it. Last year, he made waves by cutting out the ticket brokers and selling tickets to his comedy special on his own website. He did the same when he distributed his special on his own for just $5. His "call-to-action"? Don''t steal the content and upload it on torrent sites for free.
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Webbiquity
OCTOBER 28, 2013
'Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks.
Biznology
OCTOBER 28, 2013
'I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along. But this is the one to acquire for your marketing library, for two reasons. First, it’s your one-stop shop on the entire subject, from strategy and planning, to thorny execution matters like measuring the ROI.
Hinge Marketing
OCTOBER 28, 2013
'Referrals are the centerpiece of most professional services firms’ marketing agendas. Everyone wants more of them. But wanting more referrals is not the same as getting more. How do you go about changing the odds in your favor? We’ve compiled our top 7 referral marketing ideas to help. But to make the most of these opportunities, it’s useful to understand how professional services referrals actually work.
Adobe Experience Cloud Blog
OCTOBER 28, 2013
'Author: Kristen Craft Though we all recognize the amazing power of video, marketers sometimes shy away from it, thinking they’ll need a lot of expensive gear. In reality, you can probably use some tools you already have. And if you do need to buy equipment, there’s no need to break the bank. Adding video to your marketing mix doesn’t have to mean a whole new creative strategy, either.
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Webbiquity
OCTOBER 28, 2013
'Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks.
Hubspot
OCTOBER 28, 2013
'Guess what, guys. it''s October 28. I know, today''s date isn''t all that surprising, but it means that Halloween is on Thursday. I don''t know about you, but realizing that kinda freaked me out. For all of us who haven''t planned our costumes (cough, me, cough), you have less than a week to get one. For all of us who haven''t bought Halloween candy for trick-or-treaters (cough, me, cough), yeah, we gotta get on that.
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