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| | SAZBEAN
NOVEMBER 19, 2011 Top Internet strategy, marketing and technology links for the week of November 19, 2011
Here are the top Internet strategy, marketing and technology links for the week of November 19, 2011… 17 Ways to Integrate Facebook and Email Marketing (Convince and Convert). Who are you? Jim’s Marketing Blog). This New Social Network Is Definitely Worth A Try For Your Small Biz (Business Insider). Lifetime value of a customer/cost per customer (Seth Godin’s Blog).
| | B2B MEMES
NOVEMBER 19, 2011 Fear and Social Media Don’t Mix
MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Should it restrict what they say and do there? Or should it stay strictly hands off, neither aiding nor impeding social media activities?
| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 19, 2011 Marketing Automation Vendor Selection: Summing Up
It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I’ve summarized them in three commandments. Forget the Past. Marketers have been doing such a bad job of selecting systems that they should forget their old approach and start from scratch. Remember the Future. Change the Present.
| | FEARLESS COMPETITOR
NOVEMBER 19, 2011 MadMarketingTV
This show, hosted by yours truly, went live on Thursday. Click the logo to watch it. Please note that only Act-On Software has a show like this. Marketo may have just raised $50MM, and they have some kind of a show, but nothing like Mad Marketing TV. Nor does Eloqua nor Silverpop. No one except Hubspot has a show like this. And this show will soon top theirs. Kudos to the team there.