Sat.Aug 22, 2015

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Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. “Former journalists,” he said, “who once gave voice to the downtrodden and spoke truth to power, have latched on to this trend with good paying jobs as content marketers.”.

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Is Your SEO Strategy Throwing Money Into a Black Hole?

Content Standard

When it comes to digital marketing, SEO can seem like a transient tactic to master. Beyond appearing on the first page of a search query, SEO goals can be unclear. Our understanding of how searches are conducted is constantly improving, just as the algorithms are constantly changing. But for all its difficulties, SEO continues to be an absolutely vital and ever-growing part of marketer’s repertoire.

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Are You Ready For The Next Level Of Digital Content?

Marketing Insider Group

My weekly question to chew on…. “Are you ready to begin the next level of digital content?”. In a scene in Batman Begins , Bruce Wayne, searching for training to master his fears, gives a symbolic blue flower to Henri Ducard (no spoilers). Bruce has been told that delivering this flower to the top of the mountain will enable him to find what he’s been looking for.

Content 168
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Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…

Writing on the Web

As I’ve shared in previous posts, the value of social proof — referrals, recommendations , and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility. When readers learn from the comments from other people about your business, they become your most persuasive sales people.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Your Employees Are About to Quit (And What to Do About It)

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Whenever someone quits their job, it can really shake up a team's dynamics. Remaining employees might find themselves scrambling to cover the extra work for weeks or months until someone new gets hired. Even then, the onboarding process can take months.