Nine Arguments Against Business Storytelling
Marketing Insider Group
AUGUST 22, 2015
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. “Former journalists,” he said, “who once gave voice to the downtrodden and spoke truth to power, have latched on to this trend with good paying jobs as content marketers.”.
Let's personalize your content