Wed.Apr 09, 2014

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4 x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market.

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Direct marketing niches – and why you should know them

Direct Response Coach

'Direct marketing niches represent the various ways in which direct marketing is being used. As you will see, they have very little in common other than their use of direct response. . I hear from a lot of people who want to try their hand at direct marketing. More often than not, they may have read [.]. The post Direct marketing niches – and why you should know them appeared first on McCarthy and King Marketing.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

'“Ghost town.” “Waste of time.” “It’ll never happen.” These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan.

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Tear Down This Wall Between Ad Tech and Marketing Automation

Adobe Experience Cloud Blog

'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” It was a challenge to Mikhail Gorbachev to destroy the Berlin wall and bring the people of Western and Eastern Europe together. Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

'“Ghost town.” “Waste of time.” “It’ll never happen.”. These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan.

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Discovering Your Lead Generation Options

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts

Hinge Marketing

'In both our research and our day-to-day experience, we’ve repeatedly seen that when professional services buyers require expertise, they tend to search for professionals who have achieved a high profile and outstanding reputation in their marketplaces. Whether they’re looking to overcome a challenge or pursue a new opportunity, purchasers want to engage a particular type of professional that we call Visible Experts℠ This demand for expertise can be a tremendous boon for profes

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Twitter's New Profile Layout Is Here: What You Need to Know

Hubspot

'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. If you don''t have the new layout yet, at some point in the next few weeks, you will likely log in to your Twitter account to find that your profile page has been replaced with the ne

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Exact Target

Convince & Convert

'From ExactTarget , a free study called the 2014 Mobile Behavior Report.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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9 Ways to Use Twitter's New Photo Collages in Your Marketing

Hubspot

'More marketing doesn''t always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies ? I''d pass on getting more of those things any day. That being said, "more" can also open lots of creative opportunities to engage with your visitors, leads, and customers. Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers.

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Monetizing Content And Driving Revenue – Blueprint For Success Series (Part 4)

SnapApp

For most publishers , there are three primary revenue streams that drive the business - display advertising, lead generation and, increasingly, sponsored content/native advertising. Wouldn’t it be fantastic if there were a scalable and repeatable process to help you drive revenue through the three streams just mentioned? Well you’re in luck because that’s what we’ll be discussing in this post.

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7 Questions Marketing Leaders Should Be Asking Their Employees

Hubspot

'In order to grow a strong, successful marketing team, you need to have a team of effective marketers who deliver real results. But with so many marketing channels to manage, and different members of your team working on different projects, it can be tough to keep track of who’s doing what, and how well. How do you make sure that every member of your team is measuring up?

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Vote for Brandfolder!

Brandfolder

While the rest of you are going to Kentucky Derby parties or celebrating Cinco de Mayo, the Brandfolder team will be headed to [Everywhere Else Tennessee]([link] a national startup conference.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Google's Keyword Encryption Coming to PPC Data Near You

Hubspot

'These past six months, Google''s been a hypocrite. They encrypted keyword data for organic search , but left AdWords keyword data untouched. It seemed like the company was taking up a "pay-to-play" model for keyword data. which didn''t seem to be very Googly. Recent developments, however, suggest that they''ll soon become much less hypocritical. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not con

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The top 10 tricks for sales lead generation

Biznology

'Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more?

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29 Signs Your Business Is Not Ready For Content Marketing

Marketing Insider Group

'How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?

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Vidyard Rocks the Juno Awards Red Carpet as an Official Partner

Vidyard

In the last weekend of March, music lovers across Canada came together in sunny, but cold, Winnipeg, Manitoba to celebrate the 2014 Juno Awards. As a technology partner for the Junos, Vidyard sent Ian Hutchinson and I as official red carpet correspondents to take in the sights, and – more importantly – the sounds of the best the Canadian music scene has to offer.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketers Need to Get Their Stories Straight

The Effective Marketer

'As marketing professionals we all know the importance of storytelling, and with the current hyper-focus on all things content marketing, being able to tell stories is not just arequirement for modern marketers, but is magnified by the different ways in which your stories can be disseminated. The interesting thing is that according to a recent survey by the Content Marketing Institute ( B2B Content Marketing – 2014 Benchmarks, Budgets, and TrendsNorth America ), although 93% of B2B

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What Does Your Logo Color Really Mean? [Infographic]

Hubspot

'Remember the last time you were at an event? You probably met a ton of people, shook a lot of hands, but remembered only a small few. Why is that? What characteristics did the people that stood out have? Maybe it was a unique Hawaiian shirt, or fancy blue glasses. You may not remember their name, but see that crazy shirt again, and you will surely remember the person and the conversation you had.