KoMarketing Associates

NOVEMBER 13, 2013

'What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. And demonstrating ROI came in 4 th. As a B2B marketer myself, I can relate to these challenges. The other interesting metric is one that we have gathered over the past 12 months: only about 15% of B2B marketers care about, or measure phone calls.

B2B 177

B2B Landing Pages Leads Lead 177

Writing on the Web

NOVEMBER 13, 2013

'Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines.

Content 169

Content Storytelling Hubspot Business Blogging 169

Biznology

NOVEMBER 13, 2013

'(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. All we have to do is adapt it a little to wind up with: Reframe – Repurpose – Reduce. Here’s how each of these works in the world of content marketing.

Content Marketing 133

Content Marketing Wikipedia Content Internet Marketing 133

Convince & Convert

NOVEMBER 13, 2013

'Retargeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about retargeting, you may be surprised to learn some of the facts and figures. The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Canada and the U.K. about how they use retargeting.

Statistics 144

Statistics Budget Programs Ad Exchange Lead Ranking 144

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Hinge Marketing

NOVEMBER 13, 2013

'Do management consulting firms need an integrated marketing communications program? After all, in a specialized service business, you know the associations, online forums and other venues where prospects are. Or maybe your referral sources are delivering the business you need. Or your relationships are so tight with existing clients that you know what projects are coming up.

Consulting 67

Consulting Work Management Marketing Management Ideal Customer Profiles 67

SnapApp

NOVEMBER 13, 2013

Going from ideation to creation is rarely as easy at it should be. Here are five things to think about to keep quality content flowing. As any content marketer knows, coming up with great topics and ideas for content is only a small piece of the pie. Sometimes, the biggest challenge is actually taking a concept and turning it into content. We’ve all been there - You have (or, think you have) a mind-blowing, game-changing idea that will instantly shoot you (and your company) into the throes of co

Buying Cycle 48

Buying Cycle Content Marketing Proposals Thought Leadership 48

Integrated B2B

NOVEMBER 13, 2013

'Content Marketing. It’s a phrase you’ve heard. It’s a phrase you’ve probably seen in action today. A marketing technique that involves the creation and distribution of valuable content to engage with a target audience. That’s the textbook answer. But what does it mean? Simply put, it’s the next phase of marketing. Gone are the days of the hard sell.

Tools 43

Tools Content Marketing Marketing Analytics Tools Content 43

Adobe Experience Cloud Blog

NOVEMBER 13, 2013

'Author: Dayna Rothman It’s that time of year again, when marketers come from around the world to spend four days speaking in buzzwords, swapping business cards, and risking everything in the pursuit of free stuff. Dreamforce is right around the corner – next week, in fact! Are you ready? But let’s face it: San Francisco is expensive! Anyone who has lived here or visited knows what I am talking about.

Salesforce.com 105

Salesforce.com Paid Search Agency Companies Marketo 105

B2B Marketing Traction

NOVEMBER 13, 2013

'Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Find out what makes them tick. Write a creative marketing persona that describes each type of customer that buys your product or service. Distribute these personas to everyone who touches customers in your company and make sure they understand what they mean.

Planning 127

Planning Marketing Plans Paid Search Agency Touchpoints 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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