Sat.Apr 09, 2016

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12 Tactics to Launch & Market Your Startup (with Little to No Money)

Marketing Insider Group

Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you […]. The post 12 Tactics to Launch & Market Your Startup (with Little to No Money) appeared first on Marketing Insider Group.

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Emotional Advertising: How Brands Use Feelings to Get People to Buy

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.

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Marketers vs. Media: Who Will Own the Content Marketing Platform of the Future?

Content Standard

Publishing a blog post? Anyone can do that. Building an enterprise content marketing strategy and pushing daily content out to a relevant audience? To put it bluntly: Good luck. Publishing online content en masse is no easy process, even for experienced marketers—brand or media. Most media outlets require effective management platforms to support their work.