Webbiquity
JUNE 3, 2014
'It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. As the economy continues to slowly recover from the great recession, smart leaders, having pared back spending during the lean times, are looking at how to invest for growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy.
Biznology
JUNE 3, 2014
'I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support. Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, et
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ANNUITAS
JUNE 3, 2014
'Preliminary Insights into the ANNUITAS Enterprise Demand Generation Study. Last month ANNUITAS launched a Demand Generation Research project focused on large enterprise B2B organizations. The thought behind the research was to get very narrowly focused on how large enterprises are approaching Demand Generation and what kind of success they are having.
Direct Response Coach
JUNE 3, 2014
'One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers. What a shame. How many times have you [.]. The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing.
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Convince & Convert
JUNE 3, 2014
'Wow, your traffic numbers look awesome! Growing faster than kudzu in a southern state, you’ve got the whole thing licked! Kudos. Kick back and relax, job well done. But wait a second. Getting traffic to your site through your SEO and content marketing initiatives is only half the story. Once the visitor arrives, you want to keep them coming back. If the visitors stay, see, and vamoose again, never to return, your efforts are being wasted.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
JUNE 3, 2014
'As a marketing director, I slip in on calls with prospective clients from time to time. This call was like most calls – a successful yet struggling marketing manager was up against bosses who wouldn’t give a real content strategy a chance. When Matt, one of our consultants, asked her why her strategy wasn’t working, her exhale said it all.
Proteus B2B Marketing
JUNE 3, 2014
'Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids. Like many of the minor league venues, the ball game is just part of the entertainment experience. It’s [.].
SugarCRM
JUNE 3, 2014
'The post The Marty McFly Guide to Inbound Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Paul Gillin
JUNE 3, 2014
'People love online review sites even if they don’t always trust them. Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally. A 2012 Crowdtap survey found that online reviews are second only to recommendations from friends as the most trusted sources of buying advice.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Proteus B2B Marketing
JUNE 3, 2014
Some time ago, I took two of my young grandsons to a West Michigan Whitecaps baseball game. The Whitecaps are the Class A farm team for the Detroit Tigers that play ball in my hometown, Grand Rapids. Like many of the minor league venues, the ball game is just part of the entertainment experience. It’s fun. There’s funky food (like a “dietary disaster” 4800 calorie Frito burger—I’m not kidding), contests, door prizes, promotions, and the gamut of seating options—lawn, box, reserved, corporate sui
SnapApp
JUNE 3, 2014
I was recently doing some spring cleaning when my Pandora channel changed to a familiar song: “ Yo, I'll tell you what I want, what I really really want, So tell me what you want, what you really really want.” I chuckled at the words, but it hit me. Brands want more sponsorship opportunities! Okay did that feel like it came out of left field? Let me explain: I recently returned from the min Content Marketing Summit where 150 publishers and media companies came together to discuss how they can
Brandfolder
JUNE 3, 2014
Below is a guest post from Brandfolder customer Christopher Glodé, who is General Manager at [MapMyFitness]([link] Have your own branding content to share? Email us More and more companies are.
LeanData
JUNE 3, 2014
Sales Pro Magazine: Account-centric sales is the new status quo for complex enterprise selling. Why? Today’s buyers are better educated and empowered in the buying process than ever before, and therefore interactions with prospects must be strategic and personalized to stand out amongst the noise.
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Digital B2B Marketing
JUNE 3, 2014
'Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! The fine print: we will send you weekly emails with more content you didn’t ask for. We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy.
LeanData
JUNE 3, 2014
Sales Pro Magazine: Account-centric sales is the new status quo for complex enterprise selling. Why? Today’s buyers are better educated and empowered in the buying process than ever before, and therefore interactions with prospects must be strategic and personalized to stand out amongst the noise.
Hubspot
JUNE 3, 2014
'You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines. You also have to create catchy titles, inspire social shares, and determine the best times for publishing your posts, among a thousand other things.
Hubspot
JUNE 3, 2014
'Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JUNE 3, 2014
'On this blog, we talk a lot about calls-to-action (CTAs) and how they help us in marketing. They''re a critical component of your website''s lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date. So if you''re trying to get more conversions from your blog, you''d think the more CTAs the better, right?
Hubspot
JUNE 3, 2014
'As social sharing has accelerated at an exponential rate over the last several years, so too have a slew of enterprising and innovative new sites that have learned to successfully leverage the full scope of social. Two in particular, BuzzFeed and Upworthy, have had growth so substantial that it’s been hard not to hear about or notice their meteoric growth.
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