The Point

DECEMBER 21, 2018

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. Signaling theory posits that consumers trust brands based less on the compelling nature of the ad’s message, but on how expensive the advertising looks.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113

Kapost

DECEMBER 21, 2018

The year is winding down, which means marketers are deciding which 2019 marketing trends to follow in the year ahead and why they matter. Each small choice to follow or. The post 5 Marketing Trends that Affect Your 2019 Content Strategy appeared first on Kapost Blog.

Trends 108

Trends Marketing Strategy Marketing & Strategy Content 108

ClearVoice

DECEMBER 21, 2018

Finding work is a top concern for freelancers. In fact, a whole host of income-related issues are troubling today’s freelancers, who worry about the competitive nature of the business, if they’re being paid fairly, and where they’ll find their next writing job. Pitching is an important tool in combating such concerns. If you’re a freelancer who’s trying to drum up work, pitching should be one of the top tactics you use (well, once you polish your writing portfolio )

SME 105

SME Ideal Customer Profiles Copyright Guidelines 105

Golden Spiral

DECEMBER 21, 2018

Marketing costs time, money, and resources. Every marketing move comes with risk. If we spend our time, money, and resources to try this tactic, what if it fails? We won’t have money, time, and resources to try something else. The risk of doing something is often overshadowed by the fear of losing. There is good news: marketing is often best accomplished by the most consistent, not the most creative approach.

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Hubspot

DECEMBER 21, 2018

First impressions matter, and when potential clients find your real estate website , they'll be looking for information about you and your expertise. The best way to share these details is with a bio that provides background on your real estate experience. Why is a bio so important? A study by the National Association of Realtors (NAR) found that 51% of home buyers found their home on the internet.

Impressions 93

Impressions Template Examples Work Management 93

Hubspot

DECEMBER 21, 2018

We all know the frustrating feeling -- maybe you've finally finished the script for your next marketing video, or you've collected all the images you need for your next campaign. But when you go to press "Send" you're told, "Sorry. File too large.". Unfortunately, our email accounts can't carry as much storage as you might think. Gmail, for instance, can only hold files up to 25 MB.

Marketing Management 90

Marketing Management Best Practices Bandwidth Press 90

BenchmarkONE

DECEMBER 21, 2018

User experience (UX) design is complicated. So complicated, in fact, that there are entire job roles dedicated to it. But you don’t have to have a degree in UX design to know what it is – or understand its importance. If you’ve spent any time online, you have probably been on the receiving end of a bad user experience in your lifetime. Think back: it’s the website with the popup that doesn’t display properly on mobile.

Design 78

Design Tools Planning Marketing Analytics Tools 78

Outreach

DECEMBER 21, 2018

It seems like everything can be personalized these days. Amazon knows exactly what you’re going to buy before you put it in your cart, Hulu knows what show you’re going to binge-watch next. And don’t get me started on how that Facebook ad for McDonald's came up RIGHT after I mentioned I was craving a Big Mac. As a Sales Development Representative for Directive , the leading B2B Search Marketing Agency, I’ve observed how these personalized experiences are creeping their way into the B2B space.

Personalization 78

Personalization Paid Search Agency CAN-SPAM Outreach 78

ClearVoice

DECEMBER 21, 2018

In honor of Crossword Puzzle Day, which today marks the 105th birthday of the first crossword, we created one of our own — going totally old-school with one you can download, print, and dabble with real ink. It’s a full-on grammar-school flashback, complete with a blank for you to scrawl your name and space to doodle to your heart’s content.

Training 72

Training Tips Content 72

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Heinz Marketing

DECEMBER 21, 2018

By Joshua Baez , Marketing Consultant at Heinz Marketing. With the end of the year upon us, I think we can all unanimously agree that 2018 has been a whirlwind. You owe it to yourself to trade-in your shoes for a comfy pair of slippers, your blazer for the biggest, warmest blanket you can find, and your coffee mug for something with a little more kick to really put the pep in your holiday step.

Marketing Management 63

Marketing Management Consulting Marketing Tips 63

Hubspot

DECEMBER 21, 2018

If you're a new adopter of a Mac or Windows 10 and need to print your screen, we’ve got you covered. Whether you need to include a picture of your computer screen in a blog post or a powerpoint presentation, here’s an easy three-step guide for printing your screen on a Mac or Windows 10. How to Print Your Screen on a Mac. Take a screenshot of your entire screen by holding the “Command”, “Shift”, and “3” buttons on your keyboard all at the same time.

Press 66

Press Profiling Product 66

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Not sure where to get started? We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Here’s what they said… Jason Rodriguez’ Pick. Presentation Tips: Lessons Learned from Giving 100+ Talks and Webinars.

CAN-SPAM 54

CAN-SPAM Webinar Metrics Promotion Tactics 54

33Across

DECEMBER 21, 2018

Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt and the MRC’s viewability standard have helped. The post Where Will the Quest for Audience Attention Lead in 2019? appeared first on 33Across.

Leads 48

Leads Lead Marketing Qualified Leads Transparency 48

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Standard

DECEMBER 21, 2018

This is the first Christmas season families will face without being able to turn to Toys ‘R’ Us for their gift-buying needs. And the absence of one of the world’s biggest toy retailers will be deeply felt: Even in its final, troubled year of operations, The Street reports that Toys ‘R’ Us was able to generate $7 billion dollars in sales.

Brand Identity 49

Brand Identity Branding Multi-Channel Lock-In 49

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most talked about technology – AI and Machine Learning. If you were interested in deploying this technology in your organization, how would you go about that process? Would you look for analogous examples of the technology being used in organizations similar to yours?

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Brandwatch Marketing

DECEMBER 21, 2018

Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment.

Campaigns 59

Campaigns Conversion Ads Best Practices 59

Only B2B

DECEMBER 21, 2018

The post appeared first on ONLY B2B.

B2B 75

B2B Content 75

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Alaniz

DECEMBER 21, 2018

Alaniz Announces Partnership with DemandBase December 21, 2018 (Novato, Calif) – Alaniz Marketing is excited to announce a strategic partnership with ABM technology company, DemandBase. DemandBase is a leading B2B marketing platform built specifically to support Account Based Marketing ABM sales and marketing strategy. ABM is a marketing and sales strategy based on targeting and engaging a specific list of accounts. “Account based strategies are not new,” says Andrew Erickson,

DemandBase 40

DemandBase Account Based Marketing ABM Paid Search Agency 40

DivvyHQ

DECEMBER 21, 2018

A while back, we decided we’d like to do a webinar series. There was a problem though: webinars suck. Not the concept, just the way they’re typically executed in the business world. I’m sure I’m not alone in saying I’ve sat through way too many of these bland, one-sided digital seminars that turned out to be nothing more than thinly veiled product pitches.

Planning 40

Planning Word of Mouth Peer-to-peer Trigger Marketing 40

Hubspot

DECEMBER 21, 2018

Think about a time when you were on the train, walking to work, sitting in the airport, or simply laying on the couch, and you had to complete an online form of some kind (an order form, shipping form, survey, etc.) on your smartphone or tablet. Did you have a positive or negative experience? Did the mobile form you completed function properly? Was it easy to read and submit on your mobile screen?

Design 94

Design Guidelines Efficiency Impressions 94

Valasys

DECEMBER 21, 2018

For B2B marketers, it is easy to focus all attention on lead generation and on driving the very best ROI. But when it becomes more expensive to acquire a new customer than to retain a current one, churn reduction then plays a huge role in business growth. For this Christmas, our gift to you is a compilation of some inspiring quotes from our favorite B2B gurus in order to inspire a first-class marketing strategy.

Buyer Personas 40

Buyer Personas Internet Marketing Deliverability Trust Marketing 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Adobe Experience Cloud Blog

DECEMBER 21, 2018

2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. Now, the real question is: what are we going to do with it all? New beginnings, and therefore a new year, are always exciting to me. There’s a new calendar to fill with meetings, personal goals to crush, and ambitions to chase after.

Trends 134

Trends Planning Marketo Thought Leadership 134

Litmus

DECEMBER 21, 2018

The Gmail Promotions tab has gotten a major update , providing email marketers with brand new, more visual opportunities to make their emails stand out. In addition to standard inbox text (like a subject line), marketers can now include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email.

Promotion 62

Promotion Webinar Metrics Bundling Deliverability 62