ANNUITAS
SEPTEMBER 2, 2014
'Most sales managers or Sales VPs will tell you that in order to meet their quota, they must have a pipeline of X. Whether it is a three X, five X or seven X pipeline, these sales people have a formula that they follow that knows what they need to get them to their stated goal. Having worked with many sales professionals over the years, this X Factor is closely monitored and is one of their top KPIs.
Webbiquity
SEPTEMBER 2, 2014
'In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress.
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Digital B2B Marketing
SEPTEMBER 2, 2014
'You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects.
Convince & Convert
SEPTEMBER 2, 2014
'Image source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways. Yet, too often we complicate things and we may not realize it.
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Marketing Craftmanship
SEPTEMBER 2, 2014
'Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
SEPTEMBER 2, 2014
'Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief.
SugarCRM
SEPTEMBER 2, 2014
'The post Building Relationships with Lead Nurturing appeared first on Salesfusion.
Hinge Marketing
SEPTEMBER 2, 2014
'Did you know you’re being watched? Your technology firm is under online scrutiny by prospective clients—at least, it should be. Here’s what the research tells us about how professional services firms, including tech firms, are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, it might be helpful to take a look at the content and copy on your website.
Hubspot
SEPTEMBER 2, 2014
'Back in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. Gone was the white text on your cover photo and the custom profile background. All that you could do to customize your profile was upload extra-wide headers and larger profile pictures -- the rest of the design was up to Twitter.
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EMagine B2B Blog
SEPTEMBER 2, 2014
'On Friday, Google announced the end Google Authorship. From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. The idea of Authorship was Google’s way to understand and track author authority, as well as eventually give trusted authors preference in search results.
Hubspot
SEPTEMBER 2, 2014
'File this one under Why You Need to Test Stuff for Yourself. A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form. The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we''d allow them to subscribe right there at the bottom of the post -- saving them the extra click, and reducing frict
The Freeman Company
SEPTEMBER 2, 2014
'Event Industry News recaps the recent panel discussion on community engagement at events'
Hubspot
SEPTEMBER 2, 2014
'A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. You could get a whole new set of friends (who then become old friends). You could watch your child, sibling, friend, or relative graduate high school, graduate college, and start their career. No matter what these last five years have held, you can likely look back and say, "Wow, a lot has changed.".
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Customer Experience Matrix
SEPTEMBER 2, 2014
'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition.
Biznology
SEPTEMBER 2, 2014
'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. Finally, before I start, my entire argument about why I believe Google to be a lying liar that lies lies below the list to follow: Good titles are still really very essential – Because Google returns search results based on the sloppy terms you place into the box (and not in any clean Boolean or schema) onto the a
LeadSquared
SEPTEMBER 2, 2014
Oh, the places you’ll go travel marketers, with just a tad bit of steering in the right direction. Travel is an experience – it is exotic and it is compelling. And, it’s way past time all you travel entrepreneurs and businesses realize how powerful is the thing you are trying to sell – dreams, adventures, memories – experience all in all. All businesses are creating content – but travel businesses have the advantage of being the cool kid of the lot.
JotForm
SEPTEMBER 2, 2014
They used to say content is king. But what really makes up content? Gone are the days when “content” meant purely text. Today, if you want to engage and enchant your customers, your content must have some visual cues. The human brain processes visual information much quicker than text. And with web.
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Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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