Customer Experience Matrix

MAY 24, 2014

'On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games.

Marketing Automation Services 196

Marketing Automation Services Marketing Management Vendors Acquisitions 196

NuSpark Consulting

MAY 24, 2014

'You might think this article is about how to write in an engaging, persuasive way that brings prospects flocking to your website, downloading e-books, white papers and case studies, and picking up the phone to place their orders. . It’s not. . That’s because good content doesn’t start with pecking out words on your keyboard. Compelling content begins with gaining a deep understanding of your prospective customers and creating buyer personas.

Buyer Personas 156

Buyer Personas B2B Marketing Planning Word of Mouth 156

Hubspot

MAY 24, 2014

'Your website''s bounce rate is the percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content and convert on a landing page (or any other conversion event).

Click Rate 55

Click Rate Landing Pages Conversion Rate Optimization 55