Weekend Reading: “12 Powers of a Marketing Leader” by Thomas Barta
Marketing Insider Group
FEBRUARY 17, 2017
For the 110th episode of The Marketing Book Podcast, I interviewed Thomas Barta, co-author of “The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.” Authored by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, it’s a deeply researched leadership book for marketers.
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