Mon.Nov 23, 2015

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Anatomy Of The Perfect Blog Post

Marketing Insider Group

If you’ve ever written a blog post before, you know that blogging isn’t as easy as it seems. It takes a lot of time and effort to create a post that people will want to read and share. But blogging has many business benefits and plays a big role in the success of your content […]. The post Anatomy Of The Perfect Blog Post appeared first on Marketing Insider Group.

Content 159
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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. It’s also challenging to do well.

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Knowing your direct mail break even point

Direct Response Coach

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. For all the attention you want to give to list selection, format choice and creative approaches, you need to know: your gross profit margin – how much you [.]. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing.

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Tips for your professional B2B corporate video production project

Biznology

Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Anatomy Of The Perfect Blog Post

Marketing Insider Group

If you’ve ever written a blog post before, you know that blogging isn’t as easy as it seems. It takes a lot of time and effort to create a post that people will want to read and share. But blogging has many business benefits and plays a big role in the success of your content […]. The post Anatomy Of The Perfect Blog Post appeared first on Marketing Insider Group.

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Why You Need to Build Your Email List Organically

Convince & Convert

Of all the marketing techniques I involve myself with, I like email marketing the least. While some people are able to breeze through the ins and outs, it took me many years to learn the various methods for successful email campaigns. One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists.

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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Adobe Experience Cloud Blog

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. So how do you keep up with the times? Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1.

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3 Ways to Get Personal With Your Prospects

Convince & Convert

There was a time a few years ago when every new marketing innovation was about reaching more eyeballs as quickly as possible. Everyone was scrambling to bring in new names, increase the number of people in the database, and get in front of fresh prospects. But then came the hard part: actually converting those prospects into engaged, paying customers.

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10 Video Production Mistakes You Don’t Know You’re Making (And How to Fix Them)

Vidyard

As video marketers, we’re expected to output flawless videos that incite emotion or action in the viewer. Throughout the production process, however, mistakes can be made due to tight deadlines or stakeholder demands. From the many videos I’ve seen, I’ve noticed a trend in that the same mistakes are made over and over again that compromise the integrity of the video.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Emergence and Growth of AI

xiQ

The Emergence and Growth of AI. And how it will affect you. Skynet is on it’s way, but not at all like we imagined. There is a lot of information out there (approximately 74 gigabytes of data are sent to the average consumer on an average day across the United States). Too much, at times. It doesn’t help that essay platforms like Medium (irony duly noted) and blogging platforms like WordPress (which was recently estimated to run roughly 25% of the internet ) have made it easier than ever before

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Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

Hubspot

78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. That means a lot of eyes are going to be on your website in the upcoming weeks. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end , but also by giving their website design a dose of holiday cheer.

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3 Keys to a Successful B2B Winter Marketing Campaign

SnapApp

For many of us, the days turning colder and nights getting longer can mean only one thing: holidays are on their way. This week is, of course, a big one, but the winter months are chock full of both mainstream and obscure holidays to celebrate. And it’s not just for B2C companies – businesses selling to other businesses are still, at the end of the day, selling to people, and can pull the same heartstrings B2C brands regularly tug.

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How to Choose a New Name, Logo and Tagline

Hinge Marketing

Professional services firms are frequently faced with the need to update their brand. Here are some of the most common reasons why: A merger or acquisition forces change. You need to reposition your firm in the marketplace to better capture a new market opportunity. Your current brand is stale and out of date; you need to get into the right decade! You have outgrown your old image and need to tell the story of who you are today and where you are headed tomorrow.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Emergence and Growth of AI

xiQ

The Emergence and Growth of AI. And how it will affect you. Skynet is on it’s way, but not at all like we imagined. There is a lot of information out there (approximately 74 gigabytes of data are sent to the average consumer on an average day across the United States). Too much, at times. It doesn’t help that essay platforms like Medium (irony duly noted) and blogging platforms like WordPress (which was recently estimated to run roughly 25% of the internet ) have made it easier than ever before

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Announcing JotForm's Integration with Braintree for Payment Forms

JotForm

Said by some to be the “future of PayPal,” popular payment platform Braintree is quickly becoming the tool of choice for consumers and businesses alike. An acquisition and subsidiary of PayPal, Braintree gives you the latest in payment prowess, if not the market leading user experience. Dubbed by in.

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Video Marketing Adds a New Dimension to Your Story

KEO Marketing

The staggering growth of online video offers exciting opportunities for brands. Due in large part to the widespread adoption of mobile devices with affordable data plans, people now spend more time watching online videos than they spend interacting on social media. And that’s a compelling statistic. Online video’s popularity notwithstanding, there are other reasons to start using the medium to connect with your audience.

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Why You Have to Think Big Picture with Brand Storytelling

Content Standard

Shopping for a content marketing platform? As a market development specialist at Skyword, a company that offers content marketing solutions, I’m here to tell you that at first, you should not be thinking about just the platform. It sounds counterintuitive, but many marketers in the content marketing industry are hesitant to challenge themselves and their current marketing strategies when it comes to brand storytelling.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Seven Principles to Better Landing Pages

Convert

Oli Gardner, the co-founder of Unbounce, claims to have seen more landing pages than anyone on the planet. That’s a bold claim, but after Convert heard his webinar covering the seven principles to conversion centered design, we were inclined to believe him. As Gardner walked webinar viewers through his expansive knowledge of what takes a.

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Social Media Marketing Has a New Competitor, Drawing Action from Facebook

Content Standard

Despite how young a field social media marketing is, it’s one that marketers tend to feel like they have a firm grasp on. The heavy-hitters all have relatively accessible ad platforms, while community management has become more a science than art (though, it’s in the crafting of responses that many brand wins still happen). In this realm of marketing, Facebook continues to reign supreme with its billion users and swelling ad revenues.

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Our B2B Inbound Marketing Glossary

Blend Marketing

If you’ve ever been baffled by a buzzword in inbound marketing, our B2B Inbound Marketing Glossary can stop you from getting lost in translation.

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Why You Have to Think Big Picture with Brand Storytelling

Content Standard

Shopping for a content marketing platform? As a market development specialist at Skyword, a company that offers content marketing solutions, I’m here to tell you that at first, you should not be thinking about just the platform. It sounds counterintuitive, but many marketers in the content marketing industry are hesitant to challenge themselves and their current marketing strategies when it comes to brand storytelling.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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What I learned in My First Month of B2B Marketing

Terminus

It was at 10:30 a.m. on a Friday morning when I heard the news confirming that I had been offered the Internship position of my dreams! I quickly ran and told my parents, mentors, and close friends. By 11 a.m. the excitement had turned into “What have I gotten myself into?” Josh Fowler, B2B marketing intern at Terminus flips the funnel. I am a senior majoring in marketing at Georgia State University, and before this internship I had a year worth of sales experience but nothing market

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10 Science-Backed Tips for Rocking Your Next Public Speaking Opp

Hubspot

“I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing the eulogy," jokes Jerry Seinfeld. And it's true. E xperts estimate that 75% of the population has some level of anxiety regarding public speaking.

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Stuff Your Turkey, Not Your Database: How to Keep Your Email Database Clean

SugarCRM

This Thanksgiving we’re looking forward to a table stocked with all the fixings: Stuffing, cranberry sauce, a juicy turkey and pumpkin pie topped with a dollop of whipped cream (is anyone else getting hungry?). Of course what’s sitting on our plates is only as good as how delicious it tastes. Most of us would probably rather have a single, yet perfectly-prepared, mouth-watering dish than a table brimming with cold, flavorless plates of food.

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12 Tips for Writing With Unforgettable Personality

Hubspot

The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality. A writing personality is just as real, unique, and nuanced as your personality in everyday life -- expect you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Emoji Dubbed Oxford Dictionaries Word of the Year

Convince & Convert

Business: Marriott Aims for Hotel Domination. On Monday, Marriott International announced it would acquire Starwood Hotels & Resorts Worldwide. With over 5,500 hotels in over 100 countries this merger will create the largest hotel chain in the world, including brands such as Ritz-Carlton, St. Regis, W, Sheraton, and Westin. Starwood is renowned for its loyalty program, so of course, there was backlash by Starwood Preferred Guests after the news broke.

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