Tue.May 05, 2015

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The benefits of marketing automation aren’t automatic

Savanta

Predictions that 2015 is the year of marketing automation seem to be spot on. The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%). If you’re about to take the plunge there are some valuable lessons to be taken from those who have gone before.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

If you’re anything like me, when you hear the words “Cinco de Mayo,” your mind immediately veers in the direction of a margarita. But, of course, this holiday celebrated in the U.S. and Mexico is much more than just an excuse to celebrate with tequila. History shows the day commemorates the famous battle of Puebla, in which Mexican liberal forces defeated an occupying French army and its Mexican conservative allies during one of Mexico’s series of 19th century civil wars.

Education 199
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How To Hire The Best Intern

ANNUITAS

As the weather warms up, it is time to start thinking about summer interns. I found my passion for demand generation and marketing automation platforms (MAP) through a summer internship and you may also find your next new hire the same way. Who to hire and what to look for in an intern? As part of any fast-growing marketing, software of consulting firm, there are many diverse roles necessary to power the team.

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Create Online Buzz for Your Launch

Convince & Convert

You’ve been working for a year or more, and the big day is here at last. Your product is finally ready to launch. Now’s the time to kick off your online marketing campaign and watch the customers roll in. You set up your hashtags, update your Facebook page, and get the message out to anyone who’ll listen. And then—nothing. What did you do wrong? The problem is that you started to market too late.

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5 Secret Ingredients For A Successful Website Margarita Mix

EMagine B2B Blog

I couldn’t think of a better occasion than today to introduce to our readers, Jessie, my 6-pound all white Chihuahua. Jessie is rather different from most dogs, as she spends her days trying to gain more knowledge on business and the digital marketing world. So much that the other day when I got home Jessie asked me, “ Senorita, what is the secret to a killer website?

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7 B2B Website Best Practices to Enhance Your Online Presence

Hinge Marketing

If you’re in the professional services industry, you already know that the competition today is fierce. What many executives don’t know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. So, how important is it? The Hinge Research Institute has found that 80% of professional services buyers check out a firm’s website to evaluate them as a potential provider.

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The Secret to Marketing Automation Success

SugarCRM

The post The Secret to Marketing Automation Success appeared first on Salesfusion.

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How to Make a Mobile-Friendly Website [Free SEO Guide]

Hubspot

The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web. On April 21st, 2015, Google began rolling out its "mobile-friendly" update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results.

SEO 59
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Tips for Non Designers Using the JotForm Form Designer

JotForm

If you’re new to JotForm - or maybe you recently migrated from Adobe FormsCentral - you may not be familiar with how easy it is to turn your ordinary looking form into a gorgeous piece of online art. JotForm’s incredibly advanced Form Designer allows your inner designer to shine; it’s the easiest to.

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Ready, Set, Register: The Agenda for INBOUND 2015 Is Out

Hubspot

My decision to attend a conference usually comes down to one thing: The agenda. (Unless it's somewhere warm. When there's sun and sand I care way less about agendas.). The HubSpot events team has had a light version of the INBOUND agenda up on the website for some time now, but I'm very pleased to share that as of today, that light version got some meat on its bones.

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How to Evaluate if Your Current B2B Demand Generation Agency is the Partner You Need

Crafted Agency

With more than half of B2B marketers viewing quality lead generation as their biggest challenge, it is critical for marketing leaders to consider what kind of demand generation agency they need.

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Pump Up Your Video Marketing ROI

Content Standard

Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. We’ve also seen the rise of online video monolith Netflix, and how it overtook traditional media companies like CBS in terms of valuation by creating original content for Web audiences.

ROI 40
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Bloomberg: Behind the Scenes at #SAPPHIRENOW 2015

The Freeman Company

Bloomberg Business shares a peak behind the curtain of SAP's biggest technology conference

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Google Is Now Optimized for Mobile Marketing. Are You?

Content Standard

Google has officially rolled out a major update to its search engine algorithm , and it’s putting some stress on marketers to renew their mobile marketing efforts. Jokingly termed “Mobilegeddon,” this update is the latest in a series to make Google’s engine more mobile friendly by highlighting—and now preferring—mobile-optimized sites in searches.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year.

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The SEO Journey – How long before you start seeing results?

Webbiquity

Guest post by Jack Dawson. Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? This question does not have a simple answer, mostly because it’s not in itself a legitimate question. It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Why? Google is Fighting a Robot Army and a Zombie Horde. Some very rich people have spent a lot of money building an infinity of perfect robot sites and Google has had to develop a Turing test to separate the real mom and pop online businesses from the millions of affiliate marketing-, online reputation management-, dir

eCommerce 175
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How to Hug Your Haters

Convince & Convert

Who needs praise and positive reviews? I’ll take a hater any day. Every customer complaint gives your business an opportunity, and the rising trend of haters on social media may uncover more opportunities than you’d think. I recently partnered with Edison Research to survey more than 2,000 Americans to determine why and how people complain about businesses.

Opinions 143
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5 Elements of the Most Engaging Content Experiences

SnapApp

By Victoria Hoffman , Content & Community Manager at Uberflip. You don’t need me to tell you that audience engagement is important. After all, measuring engagement is a surefire way to learn which pieces of content are actually resonating with your audience — and therefore, what you should spend your time and energy producing. But what exactly makes content engaging?