Marketing Insider Group

DECEMBER 20, 2015

Much like a chain restaurant or an email list, as the quantity of blog posts goes up, the quality often goes down. It’s just too difficult for most teams to churn out a massive amount of content while maintaining that special something that brought their audience in in the first place. The entire industry is […]. The post Ann Handley Wants You To Go Bigger, Braver, Bolder appeared first on Marketing Insider Group.

Email Marketing 105

Email Marketing Content Marketing Content Marketing 105

Tony Zambito

DECEMBER 20, 2015

Analysis by Yamini Ahluwalia. A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Findings also found that 70% of companies who missed their revenue goals did not conduct qualitative research for their personas.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

LeadSquared

DECEMBER 20, 2015

4 years ago, when I started my career in marketing, the first client I handled was an online education business. Since then, I’ve worked with dozens of them, and I’ve seen the tough realities of education marketing up close. In particular, I have seen and analyzed my fair share of education website designs, trying to find the conversion elements that work, and the factors that make an education website click.

Education 52

Education Design Marketing Websites Trigger Marketing 52

TaylorMadeIn KEW

DECEMBER 20, 2015

I’m just about to go off on my Christmas holidays, and as I’ve been wrapping up the last of the presents that I’m taking with me, and packing up 10 days’ worth of hot-weather clothing, I’ve been thinking about the Christmases of my childhood. I grew up in New England, specifically Connecticut and Vermont, where the winters were long and harsh, and snow at Christmas was guaranteed.

Course 48

Course B2B Marketing B2B Marketing 48

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Brandfolder

DECEMBER 20, 2015

At Brandfolder, we’re committed to building a product that makes storing, sharing, and showcasing digital assets more powerful. To further this promise, we’re ecstatic to announce the __Brandfolder API is.

API 40

API Marketing Ad Building Product 40

Hubspot

DECEMBER 20, 2015

T his post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Few of us truly enjoy meetings in large part because they are often cited as a huge waste of time. For instance, in a study for Harvard Business Review , a group of consultants from Bain & Company analyzed the calendars of key employees for one company and found that one weekly executive meeting consumed 300,000 hours each year.

Conference 43

Conference Bandwidth Ad Agencies Customer Surveys 43