Influitive

MARCH 3, 2017

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

Blogger 185

Blogger Startups Content Marketing Planning 185

Webbiquity

MARCH 3, 2017

Guest post by Molly Jones. Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. So it’s more important than ever to ensure your website ranks highly for relevant keywords.

Link Building 182

Link Building SEO Ad Building Advertising Agencies 182

DiscoverOrg

MARCH 3, 2017

A few weeks ago, I spent Saturday afternoon playing Super Mario Kart on Nintendo Wii U with a friend of mine and our two six-year-old boys. After hastily picking my character, vehicle, and tires, I noticed that my friend was carefully cycling through different vehicle options. Somehow, he had enabled a dialog box with ratings for each vehicle attribute including: Speed, Acceleration, Handling, Drift, etc.

Correlation 131

Correlation Peer-to-peer Marketing Management Storytelling 131

Marketing Insider Group

MARCH 3, 2017

For the 112th episode of The Marketing Book Podcast, I interviewed Frank Sesno, author of “Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change.” You may already know Frank Sesno. He is a former CNN anchor, White House correspondent, and Washington bureau chief. He has interviewed numerous world leaders, including […].

Marketing & Strategy 128

Marketing & Strategy Marketing Marketing Strategy 128

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

MARCH 3, 2017

Account-based marketing is about extending and expanding your business with your best customers. It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM). One these trends “personalization.” Video for account-based marketing should capitalize on this trend.

Account Based Marketing 120

Account Based Marketing Video Marketing B2B Thought Leadership Lead Gen 120

Kapost

MARCH 3, 2017

In the ever-changing marketing environment, we are experiencing today, B2B marketers are forced to think outside the box now more than ever. How do you reach the correct target market? How do you engage with customers? How do you stand out in this saturated digital marketing world? Today, I am going to introduce to you 25 B2B marketers that have figured it out.

B2B Marketing 84

B2B Marketing Marketing Management B2B CMO 84

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? Monitoring focusing on observing and tracking patterns while listening entails insights from pervious conversations.

Social Media 83

Social Media Media Keywords Social Networks 83

Hubspot

MARCH 3, 2017

We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here's one that I hope won't lower your opinion of me: I have a bit of a potty mouth. My first instinct is to apologize for it. But then, I came across new research that shows a strong correlation between cursing and authenticity in character.

Advertising Agencies 61

Advertising Agencies Paid Search Agency Correlation Case Studies 61

LeadSquared

MARCH 3, 2017

One of the first things I do when I wake up every morning is check my phone. I check my messages, I check for missed calls and I check my emails. Do you do that as well? If yes, then checking emails has become a part of your daily routine. Whether it’s in the morning or on our way to work or even at work, checking emails on our phone has become a habit.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Aberdeen

MARCH 3, 2017

I recently spent two days in Phoenix with Aspect ’s executive team attending the company’s analyst summit. The event was an opportunity to discuss changes in the marketplace and how they impact the company’s roadmap. First, kudos to the company for the level of transparency provided during our conversations. Second, here are some of my observations from the event: Aspect Via : The company’s cloud-based customer engagement center platform is a major focus for them.

Contacts 55

Contacts SMS Class Transparency 55

Brandfolder

MARCH 3, 2017

Trying to work experiential marketing into your content strategy? You’re not alone. It’s one of the year’s hottest and most exciting trends, and with so many boundary-pushing campaigns to draw.

Digital Asset Management 53

Digital Asset Management Work Management Marketing & Strategy Trends 53

Kwanzoo

MARCH 3, 2017

Why​ ​should​ ​your​ ​company​ ​invest​ ​in​ ​online​ ​display​ ​advertising​ ​for​ ​account-based marketing (ABM)?​ ​Couldn’t​ ​you​ ​make​ ​other​ ​investments​ ​that​ ​would​ ​produce​ ​better​ ​results? These​ ​are​ ​key​ ​questions​ ​for​ ​leaders​ ​in​ ​companies​ ​that​ ​commit​ ​to​ ​ABM.

Account Based Marketing 45

Account Based Marketing Display ABM Advertisements 45

Brandfolder

MARCH 3, 2017

It’s that time again! It’s awards season and Brandfolder is ready with its first annual Best of Brandfolder Awards, hereby christened, the BOBAs! Our [customer experience team]([link] nominated Brandfolder clients.

Best Practices 40

Best Practices 40

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Social Media

Walker Sands

MARCH 3, 2017

Google 40

Google 40

Customer Experience Matrix

MARCH 3, 2017

I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. We’ll circle back to classification at the end. Unify B2B data. CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Canadian Marketing Association

MARCH 3, 2017

Top women leaders in tech sector offer advice on building a successful career and enabling innovation. Growing up, Gale Blank didn’t have to look far for encouragement and support in anything she tried. In fact, positive female role models surrounded the current Vice-President of IT for Holt Renfrew, urging her to test the boundaries of work and life.

Paid Search Agency 48

Paid Search Agency Enterprise Management Barriers Class 48

Hubspot

MARCH 3, 2017

Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages , to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand's name started with one of the first letters of the alphabet.

Facebook 61

Facebook Google SEO Social Media 61

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Content Standard

MARCH 3, 2017

Imagine you’re a content strategist or editor managing submissions from a cohort of writers. You encourage your team to be creative wherever they can, and they respond in kind. An aspiring graphic designer sends you the occasional infographic. An amateur filmmaker records some clips for his pieces. A newer writer on your team starts peppering their work with gif images.

Video Marketing 49

Video Marketing Bandwidth Content Internet Marketing 49