Webbiquity

JUNE 17, 2014

'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 218

Sales Management Work Management Marketing Management B2B Marketing 218

ANNUITAS

JUNE 17, 2014

'Content marketing is center stage now in the world of B2B Marketing. Countless studies show that more and more organizations are increasing their spend on content marketing, committing to content strategies and others are developing content teams. However, many organizations are struggling to see much, if any, payback from their increased spend and efforts in content marketing.

Marketing Strategy 159

Marketing Strategy Marketing & Strategy Demand Generation Content Marketing 159

B2B Marketing Traction

JUNE 17, 2014

'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1. You don’t have a plan or strategy for your online and social media presence. You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry.

Marketing Websites 143

Marketing Websites Paid Search Agency B2B Guidelines 143

Convince & Convert

JUNE 17, 2014

'Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy ? Social agents grow your business by sharing your content online to amplify your message.

Business 151

Business Social Media Ad Agencies Promotion 151

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Adobe Experience Cloud Blog

JUNE 17, 2014

'Author: Dayna Rothman We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility.

Brand Identity 105

Brand Identity Branding Marketo Thought Leadership 105

LEADership

JUNE 17, 2014

'32 Days. 32 Countries from around the world. It’s a month-and-a-day of global soccer mania that beats the excitement and fan frenzy of any other world sporting event. Personal and professional schedules are being carefully planned to catch the games we absolutely don’t want to miss. Bets, wagers and pools seem to be the order of the day in offices, residential neighbourhoods, even schools.

Lead Generation 74

Lead Generation Lead Scoring Lead Ranking Analysis 74

Hubspot

JUNE 17, 2014

'Virality. It’s a topic of mystery and longing. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret? Unfortunately, virality is more of an art than a science.

Viral Marketing 61

Viral Marketing Video Marketing Word of Mouth Budget Programs 61

Vidyard

JUNE 17, 2014

If you grew up in the country and are of a certain age you have undoubtedly heard an old-timer warn you to “steer clear of the road apples.” ‘Road apples’ to the uninitiated are horse poop. (You can use your imagination and make the connection from there). When you’re walking down a path frequented by horses, someone is sure to shout out “Watch out, road apples.” If you do not watch out you’ll likely be spending the next few minutes cleaning off on

Video Marketing 51

Video Marketing Brand Identity Branding Class 51

i-Scoop

JUNE 17, 2014

'Each successful content marketing strategy is a social and connected content marketing strategy by definition. I’m not just talking about the areas where social media marketing and even social business overlap with content marketing. I’m not even just talking about the need to work with audiences of audiences in an era where everything is (getting) […].

Marketing Strategy 32

Marketing Strategy Marketing & Strategy Content Marketing Content 32

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Biznology

JUNE 17, 2014

'Do you think that people who play Second Life , World of Warcraft, Xbox Live, MMOGs , and MMORPGs are freaks? Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online.

Communities 175

Communities Word of Mouth PR Internet Marketing 175

Hubspot

JUNE 17, 2014

'How do you think of what to put in your emails? It isn''t easy, is it? After a while, the same old content we depend on feels, well, old. Though it''s still converting fairly well, you know that you can''t be a one trick pony if you want to grow your email channel into a real asset for your company. But if you''ve been pulling ideas and links from the same places for a while, it''s hard to think new content sources.

Email Marketing 61

Email Marketing Paid Search Agency Planning Work Management 61

Convince & Convert

JUNE 17, 2014

'It’s no surprise that social media has become one of the most important tools for marketers to leverage during live events and sports games. Social gives brands the power to engage and influence consumers second by second. In an effort to seize real-time opportunities and become part of the social conversation during the World Cup, marketers will be connecting with their consumers through #hashtags, “brand newsrooms” will be abuzz with trending topics, and consumers will be prompted to share a

Social Media 165

Social Media Media Trust Marketing User-Generated Content 165

Hubspot

JUNE 17, 2014

'Those who have been in content marketing since the beginning probably don''t remember dealing with a budget as a top priority. Keeping themselves on payroll? Proving content marketing should be part of their day job or perhaps their entire job? Those were the more immediate priorities. But today, it seems like content marketers are finally being taken seriously.

Budget Programs 54

Budget Programs Marketing Budget Marketing Budget Creation Spending 54

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