EverString

JULY 12, 2018

When. The post Why Should I Care About Fit & Intent? appeared first on EverString.

Intent 48

Intent Intent Data Account Based Marketing Marketing 48

Act-On

JULY 12, 2018

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.

Content 106

Content Best Practices Lead Generation Demand 106

Marketing Insider Group

JULY 12, 2018

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […].

B2B Marketing 185

B2B Marketing B2B Marketing & Strategy Marketing 185

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JULY 12, 2018

[Note: The webinar starts about the :37 mark due to some technical difficulties.]. Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Stevens about the key B to B marketing trends you need to pay attention to right now.

Trends 141

Trends B2B Marketing B to B BtoB 141

Hubspot

JULY 12, 2018

If you dream of clocking out of your nine-to-five job for the last time and becoming your own boss, you’ve probably considered a variety of small business ideas. But, while you have plenty of passion, direction can be hard to find. To help, I’ve pulled together 40 small business ideas for anyone who wants to run their own business. Use these as a jumping off point to spark your own unique ideas.

Small Business Marketing 101

Small Business Marketing Business Work Management Ideal Customer Profiles 101

Only B2B

JULY 12, 2018

Video Marketing is the Future: Don’t Be Left Behind Marcus Sheridan knows all about videos and what they can do for a business. His first business focused on. The post appeared first on ONLY B2B.

Video Marketing 94

Video Marketing B2B Marketing B2B Business 94

Hubspot

JULY 12, 2018

Sales Interview Questions and Answers. "What do you know about our company?". "Tell me a bit more about yourself.". "Give me an overview of your career to date.". "What are your short- to mid-term career goals?". "How do you generate, develop, and close sales opportunities?". "What do you consider your most significant sales achievement to date?". "Tell me about a time that you failed to achieve goals you set.

Enterprise Management 95

Enterprise Management Work Management Wikipedia Impressions 95

JotForm

JULY 12, 2018

Back in the 80’s, there was an iconic commercial created by The Partnership for Drug-Free America called This Is Your Brain on Drugs. It was a short video featuring a guy that looked like the stereotypical American dad sporting a very disappointed look on his face. With an expression of sheer disd.

Video Marketing 78

Video Marketing Features 78

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

JULY 12, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. Dell Technologies helps companies master digital transformation. Today, the brand creates dynamic content to serve that purpose. But to get there, Dell had to undergo its own transformation of sorts. To promote the work their writers were already producing, the team had only a “remedial” email marketing campaign, so they started there.

Digital Transformation 69

Digital Transformation Content Webinar Metrics Advertising Agencies 69

Hubspot

JULY 12, 2018

Let’s say you want to block certain websites, like Facebook or Pinterest, on your work computer to ensure those distractions aren’t inhibiting your productivity. Or, maybe you just want to guarantee all Google searches aren’t available to your six-year-old. Whatever the case, blocking a website on Chrome desktop or mobile is an easy and simple process.

Marketing Websites 75

Marketing Websites Google Facebook Product 75

FMG Suite

JULY 12, 2018

When it comes to content marketing, no format beats video. Until it is possible to post immersive virtual reality experiences […].

Video Marketing 75

Video Marketing Content Marketing Content Marketing 75

Kapost

JULY 12, 2018

Remember when GDPR was just a fuzzy concept, nothing more than a collection of capital letters that would probably be important to someone, sometime, somehow? And remember how, even though we’d. The post [Webinar] What Do Content Teams Need to Know about ABM? appeared first on Kapost Content Marketing Blog.

Account Based Marketing 59

Account Based Marketing ABM Webinar Metrics Content 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

JULY 12, 2018

Despite all the focus on marketing to millennials in recent years, we now must shift our attention to an even younger portion of the population that Adwee k is declaring “the next consumer powerhouse.” The 22-and-under crowd, also known as digital natives or Gen Z, is poised to wield more than 40 percent of all consumer spending by 2020 , so now’s the time for marketers to start learning how to reach these fresh-faced buyers.

Advertising Agencies 55

Advertising Agencies Product Generation Brand Identity 55

Navigate the Channel

JULY 12, 2018

When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. However, there are certainly other video hosting websites that exist. In fact, there are certainly occasions where an alternative site may make more sense for a certain video or series of videos. If you’re looking at video hosting platforms, you’ll want to check out these Youtube alternatives.

Youtube 50

Youtube Video Marketing Outreach Facebook 50

EMagine B2B Blog

JULY 12, 2018

In the pharmaceutical industry , a pharma pipeline is frequently used when describing and evaluating a company’s activities, R&D progress and overall potential for success and growth. The word “pipeline” generally refers to a visual representation of a set of drugs (and/or processes) as well as their current status within predefined clinical trial stages.

Design 54

Design Contacts Marketing Websites Activities 54

Engagio

JULY 12, 2018

Sales development is a key component in ABM, and Trish Bertuzzi is one of the leading practitioners in sales development. In fact, she wrote the book on it , which I highly recommend. In today’s vlog, I asked Trish “What is one thing you would change about the sales development community?” and I absolutely loved her answer. Sales and Marketing leaders – please take her response to heart!

Communities 48

Communities Peer-to-peer Account Based Marketing ABM 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convert

JULY 12, 2018

One of the most crucial steps in building an effective testing program for your business is finding the right agency to help you reach your ecommerce goals. In fact, we believe that choosing an agency that is passionate, knowledgeable and will strive to help you make the most of your brand’s unique value proposition is.

Ad Agencies 49

Ad Agencies eCommerce Optimization Business 49

NetLine

JULY 12, 2018

When it comes to awesome duos, webinars and lead gen go together like peas and carrots, PB&J, Pam and Jim. In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead generation on the NetLine Portal. To cater to our users who see the loving relationship between this format and its ability to deliver high quality leads, we’ve put together a quick demo on how to connect a NetLine Portal account to the popular webinar solution, ON24.

Fulfillment 45

Fulfillment Webinar Metrics Lead Gen API 45

MarketMuse

JULY 12, 2018

Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings.

SERP 40

SERP Intent SEO Marketing Strategy 40

Heinz Marketing

JULY 12, 2018

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Each and every Thursday, for the last few years, we have been featuring B2B sales, marketing or business leaders here answering what have become the standard “ How I Work ” questions.

Work Management 40

Work Management Marketing Management Conference Features 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

AdSquare Audiences in Motion

JULY 12, 2018

Audiences In Motion NYC 2018: Panel discussion lead by ibotta We were happy to speak to Carl Fremont , President of Wavemaker , a leading global media content and technology agency. Wavemaker’s clients include Vodafone, L’Oréal, Netflix, Paramount Pictures, Marriott, Chanel, GE, Xerox, Colgate-Palmolive and many more. Carl attended our exclusive advertisers and brands-only thought leadership event in NYC earlier this year.

Advertising Agencies 40

Advertising Agencies Thought Leadership Advertising Mediums Advertisements 40

Aberdeen

JULY 12, 2018

The majority of applications being used today are SaaS (Software-as-a-Service) solutions accessed via the cloud. The convenience of apps such as Google’s G-Suite, Salesforce, Basecamp and others brings with it the challenge of securing all the data being transmitted by millions of people every day. As the demand for SaaS and cloud-based solutions continues to grow, so too do the opportunities for hackers to steal sensitive information.

Work Management 40

Work Management Marketing Management Practices API 40

Olympia Consulting Sales

JULY 12, 2018

Would you rather be “managed” or “coached”? When I think of being managed, I think of top-down orders being given and obeying commands. But, when I consider being coached, I think of teamwork, collaboration and advice. If you’re like me, you probably prefer to be coached. Unfortunately, many of us do not receive the coaching … The post The Coaching Habits of Excellent Leaders: Step One appeared first on Olympia Consulting.

Consulting 40

Consulting Order 40

Varicent

JULY 12, 2018

Today's expert is none other than Nikki Curtis, the Head of Sales Enablement at Slack, talking about Sales Enablement. Welcome, Nikki! Let’s start by hearing a bit about your new role at Slack and how it’s shaping up …. I joined Slack as the Head of Sales Enablement to build out the Sales Enablement function. Our Sales team is sitting around 150 people and that will double this year, and so I’m building out the Sales Enablement team to support that growth.

Paid Search Agency 40

Paid Search Agency Linkedin Salesforce.com Advertising Benchmark 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Outreach

JULY 12, 2018

Enabling reps to be highly productive anywhere they browse.

Outreach 60

Outreach Product 60

Outbrain

JULY 12, 2018

Back to school is big business. In 2017 , back to school sales in the US alone totaled $27 billion. This long-awaited shopping season begins about two months before the start of every school year in September. Yet even in the last week of August, 21% of consumers are still shopping. For retailers and brands, back to school is a relatively short yet intense period in which to grab consumer attention online – and native ads are a great way to do it.

CTR 35

CTR Mobile Advertising Keywords Demographics 35

Brandpoint

JULY 12, 2018

Case studies are a must-have in any business’s content marketing library. They provide proof to potential customers that your company can help solve their problems. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study and then provide a template to help you create a case study that will win over prospects.

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63