Mon.Aug 18, 2014

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Why Servant Marketing Matters

markempa

'Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” I feel the same way, but I’ve painfully learned that it’s futile to make changes outside before we make changes inside. This requires a different kind of thinking to drive a different way of marketing.

B to B 262
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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

'Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. In an era of automated lead nurturing, the situation may be improving somewhat, but simply having the technology with which to blast every trade show lead the same, tired email message instantly upon your return

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Direct Mail Postcards – Which side is UP?

Direct Response Coach

'If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? No, this is not a silly question. It goes to the mindset of the person creating the postcard. And it will impact your response. As most people and they will say that the “front” [.]. The post Direct Mail Postcards – Which side is UP? appeared first on McCarthy and King Marketing.

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Who is clicking on paid search ads?

Biznology

'I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Invariably, about half of the audience raises their hands. Maybe you would raise your hand to answer such a question yourself. But I suspect that many of those with their hands up were wrong.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Essential 8: Marketing Reports You Need

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit.

More Trending

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Top 17 Email KPIs You Should be Presenting to Your Boss

SugarCRM

'The post Top 17 Email KPIs You Should be Presenting to Your Boss appeared first on Salesfusion.

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25 Job Titles That Describe What Your Co-Workers ACTUALLY Do

Hubspot

'Most people''s job titles are an accurate description of their role. For example, if you manage your company''s email marketing campaigns, your title might be something like "Email Marketing Manager." If you work in your company''s customer service department, you might be a "Customer Service Representative.". Some job titles make a little less sense -- like say, " Dream Alchemist.

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How to Streamline Your Video Content Marketing Operation

Vidyard

Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. But how do you create great videos time and time again? Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow.

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11 Ways to Excuse Yourself From a Conversation (Without Looking Like a Jerk)

Hubspot

'Ah yes, the old nod-and-smile. You may have read articles on great conversation starters and mastering in-person networking situations , but what about dealing with those conversations you desperately want to leave ? Whether at a conference or a party, we can all relate to that heavy discomfort that arrives when a conversation loses steam, or the sinking feeling you get when you realize you''re listening to a person''s life story.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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SnapApp Of The Week: Discovery's 'Shark Personality Assessment'

SnapApp

Stay Out Of The Water.It’s That Time Of Year Again! When you think Summer, do you think about the beach, BBQ's, warm weather, and.shark week? If so, you are not alone - hundreds of thousands of people do. For one week in August, friends and families glue themselves to the TV to watch captivating stories and learn interesting facts about all different types of sharks.

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A Short Rant About Content Strategists

Hubspot

'I''ve been not writing this post for a long time. What I mean by that is -- I''ve had this post in my head for a long time, but I couldn''t think of a way to write it without alienating a lot of people. I might still alienate a few here, but I think I found a productive way to say what I''ve been thinking about for a while now -- that there are some problems with the "content strategist" title, and it can lead to problems for companies and content marketers alike.

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The Unanswered Questions for Account Based Selling

LeanData

“Named accounts” is becoming a staple for B2B sales organizations. It’s a method for assigning accounts to a specific sales representative based on ideal account characteristics, which could include a combination of geography, industry, size and demographic criteria. The proxy: “This list of accounts is critical and filled with high potential for our bottom line.

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Top 17 Email KPIs You Should be Presenting to Your Boss

SugarCRM

'The post Top 17 Email KPIs You Should be Presenting to Your Boss appeared first on Salesfusion.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Unanswered Questions for Account Based Selling

LeanData

“Named accounts” is becoming a staple for B2B sales organizations. It’s a method for assigning accounts to a specific sales representative based on ideal account characteristics, which could include a combination of geography, industry, size and demographic criteria. The proxy: “This list of accounts is critical and filled with high potential for our bottom line.

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Recruitment and social: the shift in control employers forget

i-Scoop

'You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer. Your (future) employees are connected and demanding consumers as well. And it impacts recruitment, as well as employee engagement. The future of a business is not only about regaining trust […].

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7 Content Marketing Lessons From Red Bull Media House

Marketing Insider Group

'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? ” After American Express OPEN Forum , which claims to be the single largest source of leads, in the form of new card members for their small business group, I typically point to Red Bull who has taken the whole “ brand as publisher ” model to a whole new level.

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Why Partners Don’t Develop New Business and What to Do About It

Hinge Marketing

'Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income. Sound familiar? You’re not alone. It’s a common and complex problem throughout the industry, made all the more challenging because there is often no single, simple solution. Usually, multiple factors contribute to this worrying status quo, and you’ll have to address and identify them all to get business moving in the right directi

RFP 71
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]

Hubspot

'For even the most seasoned marketer, website design can be both really exciting (so many possibilities!) and totally daunting (so many possibilities.). The final product is a combination of many, many little details: What should the color scheme be? Should we write in bulleted lists or paragraph form? Is stock photography okay , or should we take our own photos?