Tue.Aug 25, 2015

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Using Video to Collect Subject Matter Expertise

Sales Engine

Content creation starts with access to subject matter expertise. It then must be communicated in a meaningful, educational, and entertaining way (assuming that you actually want people to read it). In most companies, the expertise comes from an executive, such as the CEO or President, senior level sales and product managers, and customer service. These are the people who are talking to clients on a regular basis and learning about their issues.

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A Follow-Up Strategy for Content Syndication Leads

The Point

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. (That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.).

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ManageFlitter is my favorite follow/unfollow Twitter tool

Biznology

ManageFlitter must have read my article from last week and they came back to me with a solution. I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. Follow by Username. What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter.

Twitter 174
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Blog More To Sell More

Marketing Insider Group

86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

Even the savviest of marketers need a little help every now and again. SEO and SEM is one of those specializations that many of you think requires an expert to manage. In many cases, that is a very true assessment. But the truth really is that the basics can take you far; all you need is to know what they are and how to implement them: Page Title – Headlines grab the attention of the reader, similar to blog posts, ads, and once upon a time, newspapers (keep them no more than 70 characters

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Build Your Marketing Strategy Like a Construction Site

Adobe Experience Cloud Blog

Author: Aseem Badshah Don’t let the title fool you. I know what you’re probably thinking, “A construction site?! You mean messy, dirty, and disorganized?”. No. Not like that at all. First impression aside, a construction site and the construction team actually run like a well-oiled machine. And your marketing team and strategy should run the same way.

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28 Graphic Design Terms Every Marketer Should Know [Infographic]

Hubspot

"Could you take a look at the wireframe and let me know if I need to adjust the leading and the kerning so there's enough white space? Thanks!". Come again? Sometimes, designer-speak can seem like gibberish. But marketers work so closely with designers on things like website design, infographics, and other visual content, it's important that we speak and understand one another's language.

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Developing Holiday Marketing Content, NOW

SnapApp

With “out-of-office” responders going off at an all time high, work on reviewing the first half of year, and the warm weather beckoning you it can feel like summer is going to be around forever. But it’s not. Soon these warm days will turn crisp and the leaves will start to fall – and we begin the back-to-school, pumpkin spice lattes, and apple-picking season.

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Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It

Hubspot

While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook's "Donate Now" button, it's easier than ever for nonprofits to turn online engagement into meaningful monetary contributions. About Facebook's "Donate Now" Button. The titan of social media has always been a logical choice for nonprofits, allowing them to connect with supporters in an environment that feels more pers

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Evaluating Your Marketing Plan: Is Your Staff at Risk of Burnout?

Content Standard

Marketers are in high demand among companies, but those who are employed say they’re also overworked. That’s creating enormous strain within the profession, according to a new survey. The Marketers Stress Report from Workfront paints a picture of professionals who are “overloaded” and “understaffed.” In fact, 80 percent of respondents described themselves as such.

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Agility in Digital Media: 6 Steps to Follow

Hubspot

Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. At the same time, the economics of the media landscape are changing. Price points on direct-sold ad revenues are declining, and costs per acquisition (CPAs) for new eyeballs are rising. Change needs to happen, but it doesn’t need to happen overnight.

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8 Time Management Tips For B2B Marketers

KoMarketing Associates

It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Being a great time manager can help you be a better employee, colleague, parent, and spouse. Here’s some of my favorite tips for better time management, which will lead to less stress and higher productivity.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Best Way To Convert New Buyers Is To Help Them First

Marketing Insider Group

I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you? How do you build an effective content marketing strategy? A successful content marketing strategy starts with a commitment by the business to shift budget from the promotional messages they create and start focusing f

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10 Years and Counting

ANNUITAS

This month, ANNUITAS turned 10. It is hard to believe that we have achieved this milestone and as I look back, I am truly grateful for the ups and downs of the last decade as I would not have wanted to do anything else for my career. When I co-founded ANNUITAS 10 years ago, I remember thinking about the kind of company we wanted to build. The goal was to build a company that would have an entrepreneurial spirit, where each person on the team acted as an owner.

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Swedish Meatballs And Customer Research: How IKEA Understands its Buyers

Marketing Insider Group

IKEA started in a small town in Sweden by Ingvar Kamprad in 1943, selling different products like socks, watches, jewelry, purses, picture frames and so on. After a couple of years Kamprad started to sell furniture,produced in the forests around Sweden. In 1963, he wanted to expand outside of Sweden, and decided to open up an IKEA warehouse in my homeland of Norway.

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AEC Firms: Your Website is One of the Most Important Things You’ll Build

Hinge Marketing

Don’t believe it? You’d better take a look at the research. Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Figure 1. How Buyers Check Out AEC Firms. Traditional sources of information like references have fallen out of favor, given the easy availability of information online.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Give the Best Presentations of Your Life, Onstage and Off

Convince & Convert

Performing Isn’t Just for Actors. Michael Port started his career as an actor after receiving an MFA in acting from NYU. He appeared in shows like “Sex and the City,” “Third Watch,” “All My Children,” and “Law & Order.” He did hundreds of voiceovers for companies like AT&T, Brawn, Pizza Hut, Coors, and Budweiser.

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7 Challenges Facing B2B Lead Generation and Ways to Optimize Them

LEADership

On a recent business trip to Mauritius, I had the opportunity to play a few rounds of golf at the Tamarina Golf Club and Ile aux Cerfs Golf Club. The magical landscape between mountain and sea at the Tamarina was inspiring but I’ll save my swing scores for another day J The ocean views, white sand bunkers, lakes, volcanic rock features and the sheer variety of tropical trees and plants at Ile aux Cerfs offered an experience that just doesn’t compare with playing golf on a regular course.

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10 Signs Your CEO Has an Outdated View of Marketing

Hubspot

We’ve all been there -- stifling a laugh or trying not to look horrified when the CEO puts forth an opinion any modern marketer would find abominable. However, it isn’t necessarily the CEO’s fault. After all, many chief executives simply don’t come from a marketing background, and even if they do, their knowledge is unlikely to be current. Just as a non-technical CEO might put forth ideas that just aren’t technically sound, a CEO without experience in the latest digital marketing techniques will

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Why We Never Hired a Social Media Marketer

Content Standard

Sometimes when I’m in a meeting at work, or driving to a weekend escape from the city with my wife and our bicycles, or boiling chewy homemade pasta on the stovetop, it hits me just how many great memories I must have ruined for my parents. Today, I can still step behind my seven-year-old eyes staring at the matte casing of a 35mm camera they owned, knowing that the little door should remain closed, and opening it anyway.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Most Popular Social Logins Globally [Infographic]

Hubspot

Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. They also reduce the need for comment verification, open the door for comments and reviews to appear in social feeds, and demonstrate social proof.