Using Video to Collect Subject Matter Expertise
Sales Engine
AUGUST 25, 2015
Content creation starts with access to subject matter expertise. It then must be communicated in a meaningful, educational, and entertaining way (assuming that you actually want people to read it). In most companies, the expertise comes from an executive, such as the CEO or President, senior level sales and product managers, and customer service. These are the people who are talking to clients on a regular basis and learning about their issues.
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