Marketing Insider Group
OCTOBER 17, 2018
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some […].
Act-On
OCTOBER 17, 2018
Are you ready to shake up your content marketing strategy by implementing webinars? These 5 tips will help you host webinars that convert more leads.
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Biznology
OCTOBER 17, 2018
If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working. Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. But only if you’re reading it regularly. Here are some things to look for.
Marketing Insider Group
OCTOBER 17, 2018
How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing. Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
OCTOBER 17, 2018
While most marketers already know the importance of putting the customer first, not all of them are finding it easy to do so, according to new research. Econsultancy and MediaMath recently conducted the “Dream vs. Reality: The Real State of Consumer-First and Omnichannel Marketing” report and discovered that 91 percent of respondents believe it is important to put the customer first in all of their marketing efforts.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
OCTOBER 17, 2018
Credit where credit is due. It’s a simple mantra, but an important one. After all, who doesn’t like to be acknowledged for their work (especially when it goes well)? Marketing attribution models are a way to assign credit to marketing touchpoints, including campaigns, programs, channels, events, and more. Attribution models allow us to see how what marketers are putting out into the world helps move prospective customers along the buyer’s journey. via GIPHY We recently hosted a
EveryoneSocial
OCTOBER 17, 2018
Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Below you’ll find the following topics covered: What is Social Selling?
Outbound Engine
OCTOBER 17, 2018
Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Understanding the difference between the two, and what type of content to share on each one, is critical to staying relevant as a business owner on social media. Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently.
Conversica
OCTOBER 17, 2018
For this 5-part series on crushing your Q4 quota, we sat down with two fantastic smart thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. In part 3 of this series, we covered “What are the pitfalls to avoid in attempting to crush your Q4 number?” In part 4 of this series, we will cover “How do you ensure a healthy pipeline so you’re closing the right deals?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
OCTOBER 17, 2018
Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity.
Ontraport
OCTOBER 17, 2018
Today we have Dina Lynch-Eisenberg. She’s a lawyer turned award-winning business leader and an outsourcing strategist for solo and small firm lawyers. She prepares lawyers to delegate, automate and design a law practice that fits their lives. She’s a sought-after educator and podcast guest, and she’s the creator of Dina’s Rolodex, the only on-demand delegation […].
SnapApp
OCTOBER 17, 2018
When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Even still, lead generation efforts are the foundation for generating revenue and growing an organization.
DivvyHQ
OCTOBER 17, 2018
If your content strategy is putting the brand’s promotional message ahead of your audience’s needs, it’s destined to fail. This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. The full report is worth your time, but we’ve pulled what we believe to be the most salient data points for today’s content marketing managers and you’ll find them analyze
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
OCTOBER 17, 2018
Part of a social media manager's job is to filter through which platforms are or aren't relevant to their industry -- or, more importantly, their audience. But there's more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Believe it or not, Quora is one such platform you might want to add to your marketing portfolio. What Is Quora?
BenchmarkONE
OCTOBER 17, 2018
There’s nothing more frustrating than a lead you thought was a sure thing suddenly going cold. Unfortunately, it’s something that happens to even the most effective salespeople. But just because a hot lead cools off doesn’t mean it’s a lost cause. In fact, with the right strategy, it’s entirely possible to flip the switch and breathe new life into those prospects.
Hubspot
OCTOBER 17, 2018
When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. When I spoke with business owners, I had to explain what these concepts were and how they worked. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. As the exclusive provider of inbound software, we were able to scale the company quickly from several hundred to several thousand customers.
ActiveDEMAND
OCTOBER 17, 2018
“We’re just not seeing the value” is a sentence that tears the heart out of digital marketers every day around the world. While sometimes the client is right and an agency switch is exactly what they need, the client often lacks reliable data to make a logical decision. Maybe their customer didn’t mention the Google Ad they clicked on to get to the site before they picked up the phone, maybe that Facebook remarketing ad reminded them to pop back to your client’s website, or maybe your SEO is dri
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hubspot
OCTOBER 17, 2018
Bullet points are arguably the most versatile tool in a writer’s arsenal. They break up your writing, making it easier to digest. And by drawing more attention to your ideas, they can also inspire action. Whether you’re writing landing page copy that aims to convert visitors into contacts, or a work report that aims to persuade your team lead to pursue your proposed strategy, crafting compelling bullet points is crucial for making your ideas easier to understand and encouraging your desired acti
Salesforce Marketing Cloud
OCTOBER 17, 2018
We all know that the customer experience (CX) is important. Nobody likes to have a bad experience, so it goes without saying that every business should deliver a good experience.
Hubspot
OCTOBER 17, 2018
Several years ago we launched The Growth Show because we fell in love with audio as a way to inform, inspire, and engage an audience. There was something special about the medium, something immersive but also adaptable to the busy lives that people lead. Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t.
Valasys
OCTOBER 17, 2018
Four months ago, the European Union enforced the General Data Protection Regulation (GDPR) which is a piece of legislation that has been designed for data protection of those living in the EU. The maximum potential fines have risen to £17.6 million or 4% of the global annual turnover. Data privacy regulations introduced by the GDPR require that companies meet specific standards when personal data of EU citizens and residents are being handled, including the responsibility to notify the data comm
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Altitude Marketing
OCTOBER 17, 2018
One of the keys to success for business-to-business companies is knowing how to run a B2B marketing campaign. Every campaign is different, but these seven proven tips should help you turn a great idea into new clients and fresh revenue streams. Quick Links. Define Your Unique Selling Points. Define the Marketplace. Decide What You’re Offering.
ClearVoice
OCTOBER 17, 2018
It is a remarkable time for those involved in marketing. Never has there been more tools, tactics, and opportunities available to marketers. And although you can consider yourself lucky to have all of these things at your fingertips, it also is true that it takes a monumental amount of time and effort to keep up with everything that is available to you.
SEMrush
OCTOBER 17, 2018
Google has produced a steady stream of announcements and updates recently, including phasing out Google+, a possible algo update, new SERP site link format and local pack features, a new Google Ads interface, a 15-year AdSense plan, an expanded character count for Google Posts, and public testing of GA ‘s Duplex.
Convert
OCTOBER 17, 2018
There’s no question that influencer marketing is popular. Relatively new among digital marketing techniques, it is now a part of many marketers’ repertoires. For those who are new to influencer marketing, a major concern can be cost. The overall cost of running an influencer campaign can seem murky – how much do you pay influencers?
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Exo B2B
OCTOBER 17, 2018
Note: This blog post is about the number 7 and number 2 posts in our Exo B2B Top 10 blogs of 2016. I was quite happy to find out that 2 of my texts are among the top 10 Exo posts in 2016. I felt entitled to brag about it to my co-workers: “ put that in your pipe and smoke it , co-workers!”. To read these posts again: Number 7 Qualitative vs. quantitative research.
Liveintent
OCTOBER 17, 2018
If Amazon had a theme song these days, it would be Olivia Newton-John’s catchy 1981 hit, “ Physical.” Sorry about the earwig, but the point is dead on. Amazon has been putting its focus on getting physical, and has moved rapidly into traditional retail – opening brick-and-mortar stores and pop-ups and buying Whole Foods. But this kind of convergence between online and virtual retailing has actually been happening for years.
NetLine
OCTOBER 17, 2018
Salesforce is a one of the most utilized connection types for users of the NetLine Portal – surely, these users have come to understand the Jedi-levels of data and sales optimization it delivers. So have we! That’s why we wanted to show how easy it is to connect NetLine campaigns to Salesforce. If you have developed campaigns in the NetLine Portal for your brand or on behalf of a client, it’s a breeze to connect fulfillment of leads to Salesforce.
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