Crimson Marketing

DECEMBER 6, 2013

'Samsung’s ad “The pen is mightier than the finger” took a very naughty turn in France, #BADMarketing. Image: Courtesy of IBN Live. The post #BADMarketing presented by Crimson Marketing appeared first on.

Marketing 176

Marketing Ads 176

Biznology

DECEMBER 6, 2013

'(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. However, creating unique, entertaining, informative, and relevant content takes time. How do you keep your writing and your posts on schedule without being overwhelmed and still providing quality content ?

Work Management 129

Work Management Wikipedia Social Media Marketing Management 129

Adobe Experience Cloud Blog

DECEMBER 6, 2013

'Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? Are you human? If you answered yes to all of the above questions, it’s quite likely you’ve sent an “oopsie” email to your list. Whether you were moving too fast, multi-tasking, didn’t have a sound QA process in place – whatever – you’ve probably sent an email that included an error.

Thought Leadership 105

Thought Leadership Marketo Email Marketing Twitter 105

B2B Marketing Traction

DECEMBER 6, 2013

'Flickr Photo by Karen Roe, Some Rights Reserved. In the new book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty , authors Matthew Dixon, Nick Toman and Rick Delisi say it’s enough to deliver consistently. No need to delight, enchant, shock and awe. According to an article in Sales and Marketing Management magazine, Delighting Customers Doesn’t Pay , The book authors base their claim on more than 97,000 customer surveys, the results of which show tha

Marketing Management 104

Marketing Management B2B Marketing Planning B2B 104

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Social Media

Convince & Convert

DECEMBER 6, 2013

'Kevin Hunt, General Mills. Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

SnapApp

DECEMBER 6, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Impressions 48

Impressions Purchase Creativity Features 48

Customer Experience Matrix

DECEMBER 6, 2013

'As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me. But I do believe another reason is that CDPs are an idea whose time has come: I’ve recently seen at least three CDPs that are just emerging from stealth or beta mode.

Marketing Automation Services 156

Marketing Automation Services Work Management Marketing Management Optimization 156

Hinge Marketing

DECEMBER 6, 2013

'The transformation of content marketing is upon us, and for firms who have not adopted this will begin to fall further and further behind the curve. Content formats can range anywhere from a book, article, webinar, video and blog posts. But whatever format your organization chooses to move forward with, you need to make sure that it educates your audience and positions you as the thought leader in your industry.

B2B Marketing 64

B2B Marketing B2B Thought Leadership Content Marketing Planning 64

SnapApp

DECEMBER 6, 2013

How can marketers effectively leverage content marketing for lead generation? It seems simple – create content and capture leads, but not everyone who finds value in your content will find value in completing a lead generation form. There either needs to be an equal exchange of value to match the value of a prospect’s contact information, or the lead submission process needs to pose as little of a barrier to your content as possible.

Lead Generation 48

Lead Generation Interactive Marketing Customer Surveys Sales Qualified Leads 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning