Wed.Jul 01, 2015

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Marketing Beyond MadTech: What Happens When The Robots Take Over?

Customer Experience Matrix

I’ve recently found myself bouncing between three worlds: - today’s world , where I spend my time reviewing software and helping marketers choose martech products. Since most of that discussion is currently phrased in terms of building a marketing stack, let’s call it the world of “stacktech”. - tomorrow’s world, about two to five years in the future.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

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30 LinkedIn Sales Triggers

Marketing Insider Group

The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />.

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Do you still need to measure brand awareness?

Biznology

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20 years into my career, in 1998. Now I spend all of my time on marketing technology, so I have experience only in digital marketing–not with any traditional marketing tactics and techniques. One question pops up over and over again is: “what about brand awareness?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. It’s one thing, if done well, that can help your business or organization grow faster.

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What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat

Adobe Experience Cloud Blog

Author: Sesame Mish Can you say #awkward?! On Monday, author E.L. James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. Yikes! Where It All Went Kaput. Sounds tame enough, right?

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The ABC’s of A/B Testing with Adwords

EMagine B2B Blog

We’ve all heard Albert Einstein explain the definition of insanity as “doing the same thing over and over again and expecting different results.” Yet we continue to run ads with the same messaging month after month hoping for better conversion rates. The problem is most marketing teams are forced to make decisions based on an executive’s gut instincts rather than data.

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B2B Buzzwords: Sales Funnel, Buyer's Journey, and Inbound Methodology

MLT Creative

This blog is for those of us that can't tell the difference between "Sales Funnel" "Buyer's Journey" and "Inbound Methodology." If for no one else, it's for myself. For a while I had no idea what the difference was between these three words. Considering a lot of the blogs I've read over the past couple of months, there are other people in the same boat.

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SEO for Professional Services: A Conversation with Rand Fishkin

Hinge Marketing

In the first part of our interview with digital marketing guru Rand Fishkin, we learned about the story of his journey to becoming a Visible Expert SM in search engine optimization (SEO) and content marketing. In this second half of our interview, we focused our attention on the ever-changing world of SEO and it’s importance for professional services firms today.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Expose Your Competitors in One Click With Semrush Domain Overview

SEMrush

Domain Overview can provide you with a number of top-level insight into your competitors. Utilizing the steps above are just some of the many ways in which Domain Overview can help you close the gap with your competition.

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Rethinking Your Buyer Persona: Who is the Real Decision-Maker?

Hubspot

It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone. If your B2B inbound marketing strategy has not been as effective as you like, this could be the reason why.

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Learn about Interactive Video from the Experts at SnapApp and Vidyard!

Vidyard

Video is the closest thing to being there in person…your audience can hear you, and see you. It’s like you’re standing in front of them. And when you add interactive elements, a video becomes a true conversation, where you and your viewers can learn about each other. Last week, Seth Lieberman, founder and CEO of SnapApp (a content marketing platform), and Jon Spenceley, one of our very own marketing managers at Vidyard, played to a sold-out webinar audience.

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Does Your Ecommerce Attribution Model Tell the Truth?

Hubspot

After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. How could you possibly track where your buyers found you with so many possibilities?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Expose Your Competitors in One Click With Semrush Domain Overview

SEMrush

Domain Overview can provide you with a number of top-level insight into your competitors. Utilizing the steps above are just some of the many ways in which Domain Overview can help you close the gap with your competition.

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Newsletters: Why the Best Marketing Tools Aren’t New

Content Standard

In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked well in the past. For a time at the Content Standard, we spent the majority of our days telling original stories to our readers and making those stories available for all inbound readers. However, we didn’t do much to extend the reach of that content, across all channels, in a way that would appeal to new and prospective customers.

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5 Marketing Tools Guaranteed to Boost Productivity

Brandfolder

From coordinating design teams to managing social media accounts, most marketers have their hands full. And when you’re constantly juggling projects in so many different areas it can be hard.

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What Do Your Social Media Marketing Habits Say About You? [Study]

Content Standard

Social media marketing is perhaps one of the more difficult practices today because of the noise found on most of the top platforms and networks. With thousands of stories about social campaigns rocketing businesses to new heights, combined with the seeming simplicity of the platforms themselves, most marketers (rightfully) have scrambled to carve their own niches out of some of the Internet’s largest communities.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Meetings & Conventions: M&C’s Top 25 Women in the Meetings Industry

The Freeman Company

M&C includes our SVP of Business Development in their listing of top women in the industry

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Skyword’s Content Marketing Platform Earns Clients’ Praise in New Research Report

Content Standard

Skyword was cited for highest gross customer satisfaction scores in Forrester Research’s first Wave Report for Content Marketing Platforms (CMPs). You can buy the full report here , and read the full press release here. According to Forrester, “Skyword is known by most content marketers for its pool of writers, photographers, and videographers, offered as a service.

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Creating a Survey? 7 Tips for Getting More Respondents

Hubspot

For marketers, tracking meaningful data is key to understanding how to generate leads. Of this data, pointed feedback from prospects and customers is especially valuable. The best way to collect it? Surveys. Done well, a single survey that follows best practices can yield eye-opening information -- the kind that forever changes the direction of an organization for the better.

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6 Steps for Repurposing Your Static Content into Interactive Marketing

SnapApp

As marketers, you hold fast to your creativity, drawing on your inspiration rather than falling prey to old ideas. But here’s the thing – copying your best work does not make you a copy cat. It makes you an agile marketer. Only 32% of marketers think that they are creating enough content — that means that a staggering 68% of marketers believe they’re falling short.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. “Advertising is about paying for attention; PR is about earning it.”.

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