Mon.Apr 27, 2015

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Understanding consumers

Biznology

Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe it. People spend most of their time on the go online, and they become receivers of crazy amounts of information in real time. At the same time, we add more machine-to-machine dialogues into the perspective.

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Why You Shouldn’t Try to Be Everywhere in Social Media

Convince & Convert

Tweetable Moments Automation is not a dirty word unless it’s the only thing you’re doing. jasonkeath Tweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler. At the start, Jason was pitching social all of the time, but no one wanted to convert. People were hungry to know about it, but didn’t trust it, so they weren’t willing to invest in it.

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Do Brands Really Listen?

Adobe Experience Cloud Blog

Author: Marissa Lyman I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my habits say about me and what alarms do they set off? Will buy anything at Target–PING! Loves memes–PING! Makes purchases at online retailers at least once per week–PING! Regularly browses bridal registries for the five weddings she’s attending this year–PING!

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How to Find Your Fans on Facebook but Connect with Them on Snapchat

Convince & Convert

Tweetable Moments Facebook is where we go to find our fans, and Snapchat is what we use to become friends with them. unklesteve Tweet This If You Want Something Done Right, Do It Yourself CLYW is a high-end Canadian return top company. You may not have heard of a “return top” before – that’s because they’re more commonly referred to as yo-yos (yo-yo is still trademarked in Canada).

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Earth Day: Recycling Your Social Media Strategy

EMagine B2B Blog

The Social Media landscape today can seem polluted by hundreds and hundreds of B2B companies’ self-promotional and salesy messaging. In honor of Earth Day (I’m a little late) I wanted to talk about utilizing some environmentally friendly principles we use to better the earth and apply them to our social media strategies. What better way to do this than to focus on the “three R’s”?!

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.

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Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success

Hinge Marketing

At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing.

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3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy

Vidyard

As a marketer, I’ve always believed in the power of video. Video has the power to tell your story with the kind of passion and authenticity matched only by being there in person. But as the Internet moves towards more video content, savvy marketers are raising their expectations when it comes to what they are getting out of their investment in video.

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100 Free Resources for Sketch App

JotForm

More and more creatives switch from powerful and universal image editors such as Adobe Photoshop or Adobe Illustrator to simpler, less sophisticated, much handier and just cheaper software for carrying out their tasks. These unidirectional yet feature-rich programs enable talented folks to focus par.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Nicola Millard: forget the contact centre – here comes the relationship hub

i-Scoop

On April 30th and May 1st, London hosts a second edition of the Social Customer Service Summit. Mission: exploring the convergence of social and digital customer service. Among the keynote speakers on the first day: Nicola Millard, futurist, psychologist and Head of Customer Insight & Futures with BT’s Global Innovation team. Although Nicola likes to […].

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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LeanData Unveils Updates To Account-Based Marketing Suite

LeanData

LeanData , a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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LeanData Unveils Updates To Account-Based Marketing Suite

LeanData

LeanData , a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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Want to Take Your Brand’s Offline Model to the Web? Just Be Awesome.

Content Standard

Regardless of your industry or current business problem, you’ve probably asked yourself this question: “How can I improve customer experience and offer real value to those who interact with my brand?” Brands that challenge the status quo to find the answer will be rewarded in an economy where customer engagement, which Gallup defines as the level of emotional connection customers have with a brand, “is the definitive predictor of business growth.” So, what is the an

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Foursquare Launches New Location-Based Marketing Platform

Content Standard

Foursquare, the popular city-searching app, has announced a new service called Pinpoint , which promises to provide the latest in location-based marketing and advertising tools for interested companies. This new service arrives as a natural extension of Foursquare’s existing model, where users open the app to provide reviews or scores for locations in their area, or to “check-in” and share their everyday movements with friends online.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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LeanData Unveils Updates To Account-Based Marketing Suite

LeanData

LeanData , a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. Maybe they're new to the technology, so they're worried about it being too complex and confusing to use. Maybe they haven't analyzed their marketing before. Maybe math was never their strong suit. Or maybe they're just worried about messing something up. It doesn't have to be this way.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

You did it. You started blogging for your business. [Insert victorious music here.]. Trouble is, things aren't panning out exactly how you expected. You’re generating a handful of views but people aren’t flocking to your posts … and they’re not converting either. Something must be broken, but you’re having trouble identifying what the problem is. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. You want to present your audience with the most relevant information for their specific needs. But, let’s be honest, it is much easier said than done. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]

Crimson Marketing

As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. #B2B marketers allocate approx. 26% of their total budget to #contentmarketing Click To Tweet. Companies are using content marketing to help with risk mitigation, lead generation, lead nurturing, and lead scoring.