Understanding consumers
Biznology
APRIL 27, 2015
Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe it. People spend most of their time on the go online, and they become receivers of crazy amounts of information in real time. At the same time, we add more machine-to-machine dialogues into the perspective.
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