Mon.Oct 27, 2014

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10 Ways to Optimize Your Lead Conversion Rate

markempa

'Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.

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Long-Form content and the art of persuasion

Biznology

'Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Like many public relations professionals, I’ve drafted and placed quite a few contributed articles arguing my client’s point of view on a particular issue.

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10 Customized LinkedIn Communication Tactics That Will Increase Response

NuSpark Consulting

'Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career.

Linkedin 143
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Shift from Repository to Content, Communication and Collaboration Ecosystem

Avitage

'People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. We have identified a solvable challenge that immediately improves productivity, efficiency, and, most of all, business outcomes. Almost every day I have conversations with people in organizations who complain how difficult it is to find, access, deliver, and reuse content that is critical to job or task performance.

Content 139
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Visible Expert: Why Every Firm Needs an Industry Star

Crimson Marketing

'Image: Courtesy of Access Consciousness Blog. In a recent study involving 130 well known industry experts, our team at the Hinge Research Institute discovered something every CMO should know: There is a secret to faster growth, and it starts with having a Visible Expert in your ranks. But what is a Visible Expert? Our research identifies them as experts who are known industry-wide—the ones who headline conferences and whose articles and blog posts go viral.

More Trending

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Link Building Tips: Part 1- How Does Google Evaluate Links?

EMagine B2B Blog

'Sure, you’ve heard about link building before. But what does that actually mean? For your B2B business, a well-rounded link profile is an essential part of your website’s online visibility. Search engines analyze the links within your website, as well as the links pointing to your website, in order to determine the trust, popularity, and authority of your web pages.

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Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…

LEADership

'On a recent trip to Italy, I was walking back to my hotel late one night. As I passed St. Peter’s Square, I stopped to take night time photos of the Basilica and the Egyptian Obelisk at the centre of the square. The only other people in sight were three nuns, so I got talking to them. Of course, as I expected, they were a bit reserved at first and I did most of the talking.

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20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers

Hubspot

'Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). While the stress of coming up with a costume is enough to make you just show up in your regular attire, you don''t want to be the office party-pooper.

Web 2.0 61
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How to Use LinkedIn In Your Channel Strategy

Computer Market Research

For most, LinkedIn is a social platform for networking, recruiting, and findings jobs, but few realize its true potential towards the channel. If you work with a distribution channel and do not have a powerful presence on LinkedIn, you are undoubtedly missing out on valuable opportunities to connect with and engage with current and potential channel partners.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Give Negative Feedback Without Sounding Like a Jerk

Hubspot

'Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. It’s a lot like going to the dentist -- painful and you can’t wait until it’s over. The funny thing is, as much as we all dread giving or getting negative feedback, it actually can have a positive effect. Employees that receive negative feedback from their managers are 20X more likely to be engaged at work than their co-workers who aren’t getting any flak.

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The Biggest Inhibitor to Sales Success = The Inability to Communicate Value Messages according to Miller Heiman Institute

The ROI Guy

'Miller Heiman Institute (MHI) research reports that the biggest inhibitor to Sales success in 2014 has been the “Inability to Communicate Value Messages” (25%). For the third year running Value Communication remained the top priority, as it was in 2013 (22%) and in 2012 (23%). The second biggest inhibitor this year was the “inability to attract new clients” (16%) followed by “more complex buying requirements” (15%).

Buy 43
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Documented Strategy Helps Brands Track Content Marketing ROI

Content Standard

Tracking content marketing ROI remains a challenge for most brands. However, a well-documented strategy can offer new insights, according to a study on 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America from MarketingProfs and Content Marketing Institute. According to the study, only 21 percent of companies feel they have a good method for measuring returns from content marketing efforts.

ROI 40
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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A New Exploration: The How and Why of Brand Storytelling

Content Standard

I reached for the base of a small maple as I hoisted myself over a rock on New Hampshire’s Sandwich Mountain. As my friend and I trekked up and up, between increasingly labored breaths, I mentioned that I was beginning a blog series on the art and science of brand storytelling. My friend literally stopped in her tracks. She said that her dream had always been to tell her “tiger story” on The Moth , a not-for-profit group dedicated to the art and craft of storytelling.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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Digital transformation in practice: now and tomorrow

i-Scoop

'We often focus on optimization and digital transformation projects for the now in a rather ad hoc way. An example: if we want to change the ways we work in a more collaborative and agile way, very quickly the project involves the quest for a solution that enables this new way of working. Assuming that […]. Digital transformation A.T.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos

Vidyard

Emotions. You know you need them. You know they help drive action. You know video is a great way to bring them out. But how the heck do you actually do it? And which emotions are you looking to arouse, anyway? Hold up a minute. If you’re thinking either one of “do emotions actually drive sales?” or “c’mon, we’re a B2B company, do we really need to get all mushy”, the answer is yes and also yes.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]

Hubspot

'By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you money isn''t enough: Marketers need to be armed with the best way to execute on this knowledge.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.

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Evergreen Content: What it is and why you need it

GreenRope

Evergreen Content: What it is and why you need it. By Tatiana Ceresa. So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be useful to your target audience whether you published it two weeks ago, today, and even if you publish it next year.