Fri.Aug 22, 2014

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Is Marketing Automation Right for Every Company?

The Point

'For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Industry data tells us something different. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent.

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In content creation overload? Here’s what to do.

Biznology

'Feeling like you’re in content creation overload? Stop struggling and start thinking strategically. Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Writers (and managing editors) feel like they’re in a never-ending loop of “what do we write about now?

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#BADMarketing from Wawa

Crimson Marketing

'Did anyone think to proofread this? #BADMarketing. Image: Courtesy of facebook.com/georgehtakei. The post #BADMarketing from Wawa appeared first on.

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How to Build a Social Media Empire by Running with Scissors

Convince & Convert

'Tweetable Moments Brands, please pay attention. crafttestdummy Tweet This Just Get Started When Jenny started her blog Craft Test Dummies 6 years ago, she knew she wanted to leave room to expand (that’s why it’s not called just Craft Test Dummy). It began as solely her voice, but ultimately she wanted to incorporate the voices of many crafters and contributors.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Do’s and Don’ts of Lead Nurturing in Professional Services

Hinge Marketing

'When it comes to lead nurturing, firms often believe that more is better. However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. A fine line exists between nurturing and going too far. Here are some helpful Do's and Don'ts to ensure you are always in line: The Don’ts: Don’t give a standard scripted response: This is a classic mistake when it comes to lead nurturing.

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Ghostwriting 101: How to Capture Their Voice Without Losing Yours

Hubspot

'As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first. Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine. From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own. And it should be a half-and-half blend -- too much from column A, and the piece can lack structure; too much from column B, and you’re just writing, not ghostwri

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SnapApp Of The Week: eInvite - What Kind of Wedding Invitation Are You?

SnapApp

Make The Wedding Invitation Process Fun For Everyone. We all have to go through it whether we realize it or not: obtaining some presentable means of written or postage-sent correspondence. It may be for those dreaded thank you notes, to send an invitation to some exciting get-together, or perhaps you are just old fashioned and like to send snail mail notes to your friends.

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5 Questions With Former Yahoo! CMO Cammie Dunaway on Marketing and Management

Hubspot

'The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. They need to understand how to make the most of the ever-expanding promotional channels, technology, and data into their multi-channel marketing efforts -- and build a team to execute on all of that.

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Instagram Launches Advertising Analytics

readwrite

Instagram is making it possible for businesses to find out just how well their advertising performs. On Thursday, the company rolled out a suite of business tools to manage ad campaigns. Account insights and ad insights display impressions, reach, and engagement, both for particular ad campaigns and the account itself. An advertising staging feature enables advertisers to edit and preview campaigns before launching.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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CEIR Predict: Industry Top Trends in Face-to-Face Marketing

The Freeman Company

'Join CEIR for their annual industry event and gain insights and lessons learned from Freeman''s President & COO'

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How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Read the following two sentences: 1) My session at INBOUND will make you see your job and your content differently. Attendees will leave with a firm grasp on theconcept of NLP, and takeaways that will ring in your ears for weeks. 2) My session at INBOUND will teach you about NLP.

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The Drama-Hater's Guide to Dealing With Office Politics

Hubspot

'There''s not a company out there that''s completely devoid of office politics. I''m willing to bet you could start your own business with yourself as the sole employee -- and still manage to drag yourself into some drama. Maybe something about doing laundry during work time. or whether you archived that email or just straight deleted it. So, since you can''t really avoid office politics, how do you deal with it?