Mon.Oct 20, 2014

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Research Report: Lead Gen Not as Easy as Marketers Think

The Point

'I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Highlighted by the launch of Salesforce’s own analytics cloud , the current trend in marketing technology is clearly focused on helping marketers make smart decisions and build smarter campaigns.

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26 reasons digital marketing matters to the C-Suite

Biznology

'Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance. Executives say their CEO’s are more involved in digital efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals.

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The Do’s and Don’ts of YouTube Marketing

Adobe Experience Cloud Blog

'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!

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Customers Are a Critical Piece of the Sales Funnel

SugarCRM

'The post Customers Are a Critical Piece of the Sales Funnel appeared first on Salesfusion.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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15 Beautiful Art Projects, Created to Raise Awareness for a Cause

JotForm

Beautiful art can be both awe-inspiring and intriguing. Some of it simply awakens the creativity or beauty inside of us all, and other stunning works of art makes us really think about deeper issues. No matter the level of intensity of the piece, great artworks cause most people to stop, if even for.

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Track Exactly Who’s Watching Your Videos in Emails

Vidyard

As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. Still, there’s something to be said for a good ol’ fashioned email. Despite the flak email gets these days, they’re still wide reaching, completely customizable and easy to automate.

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Are Efficiency and Creativity at Odds With One Another?

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. The push-and-pull between creativity and efficiency is a delicate tango. On the surface, it would appear that they are far-flung second cousins (twice removed). A deeper look reveals that some of the core principles and habits of creativity and efficiency are actually quite similar.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

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How to (and How Not to) Use Content for Reputation Management

Content Standard

Early on a Saturday morning a number of years ago, the power of content hit me square between the eyes. My son, Sam, approached me as I was enjoying a hot cup of coffee in my kitchen. Tears in his eyes, he held out his broken Nintendo DS. He showed me that its hinge had cracked when he opened the device. Perhaps it was the guilt from my extensive business travel in the weeks leading up to that morning, but I was determined to solve this problem right then and there.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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[Data] CTR for Mobile Search Shows Surprising Variation

Content Standard

Click-through rates (CTRs) for searches on mobile devices show some unexpected deviation from clicks via desktop searches. Mobile users are more likely to make it to the second or third pages of search results than desktop users, despite the fact that mobile users see fewer results above the fold, according to Advanced Web Ranking’s Google Organic CTR Study.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Where’s the Passion in B2B Marketing?

markempa

'Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. In one of the keynote sessions with Tony Robbins, Tony talked about the power of engagement, citing a Gallop poll that showed 13% of employees worldwide are engaged at work.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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How the Internet Works: An Explanation Even Non-Techies Can Understand

Hubspot

'As modern online marketers who are totally in tune with everything that happens on the world wide web, we should -- undoubtedly -- be able to teach others how all of this “internet" stuff works. The issue, of course, is that many of us can’t explain it … at least not accurately, or succinctly, or eloquently. And considering we rely on the internet so freakin’ much, I figured it was time we nail this one down.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40