Marketing Insider Group

JUNE 17, 2015

The working world is seeing a strong shift in how office spaces exist. Cubicles and traditional offices are phasing out, and virtual office spaces are phasing in. The shift towards telecommuting has been slowly building over the last ten years, and now it is accelerating. More and more businesses are discovering that having teams of virtual employees is better for their budget, better for their end product, and thus holistically better for their company.

Paid Search Agency 171

Paid Search Agency Budget Programs Cost Marketing 171

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation.

Marketing Automation Services 154

Marketing Automation Services Lead Ranking Lead Scoring Work Management 154

Adobe Experience Cloud Blog

JUNE 17, 2015

Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. Further, mastering this strategy is a great opportunity for companies to generate brand awareness and build loyalty with their customer base.

Work Management 101

Work Management Marketing Management Marketing Automation Services Marketing & Strategy 101

MLT Creative

JUNE 17, 2015

Better B2B website design is not difficult. You visit websites for various products and services everyday and probably make a pretty quick judgement on which sites “work” and which don’t. Trying to see your website design as a visitor and not as yourself, or your business, can lead to a stronger user experience and increased lead activity. Consider these five concepts as a quick guideline to better website design.

Design 68

Design Marketing Websites B2B Guidelines 68

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Webinar Metrics

EMagine B2B Blog

JUNE 17, 2015

Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. You know, the one that claims WordPress isn’t really a reliable, scalable CMS because it was made for bloggers and not large multisite enterprise level websites? Let’s talk about that a bit. You see, when WordPress launched in 2003 it was created out of a desire for an elegant, well-architectured personal publishing platform to enhance the typography of everyday writing.

Enterprise Management 68

Enterprise Management Blogger Impressions B2B Marketing 68

Hubspot

JUNE 17, 2015

Calling out other people's grammar mistakes has become a favorite internet pastime. From news articles and blog posts to emails and tweets, if there's an error in there, someone's going to remark on it. Especially if it's made by a brand. ( Hey, we're guilty of it, too.). And who could blame them? I also feel a certain sense of pride when I find a typo in a popular book.

Wikipedia 61

Wikipedia Case Studies Studies Research 61

Vidyard

JUNE 17, 2015

It is an amazing time to be in sales. Prospects and customers are coming to the table with a great deal of understanding about products and services. That’s because they’re always looking for easy-to-consume content that will equip them with the best knowledge and insights to make decisions. According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it&

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Hubspot

JUNE 17, 2015

According to a study by Hearts and Wallets , there is a significant gap in trust between consumers and financial institutions. In fact, only one in five investors reported that they actually trust their financial advisor. While it's easy for personality and passion to get lost in financial jargon and disclaimers, it's clear that advisors need to refocus their approach if they want to attract and keep clients.

Online Marketing 57

Online Marketing Tips Work Management Marketing Management 57

SnapApp

JUNE 17, 2015

Have you ever scarfed down a bad cheeseburger and greasy fries after a late night? They’re exactly what you crave in the moment, but they go down fast and leave you feeling unsatisfied. Meet clickbait : the fried food of the content marketing world. It may suck you in, but it’s not worth the hype and will probably give you the same salty hangover as a big plate of nachos.

Buyer Personas 48

Buyer Personas Content Distribution Lead Ranking 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JUNE 17, 2015

Upselling and cross-selling have obvious benefits for ecommerce companies: bigger revenue. The problem is that savvy buyers see right through the “You may also like…” and often skip the additional purchase. To really see success with your product suggestions, there’s an integral part of the formula: customer delight. When you can convince the buyer that your suggestions are for their benefit, then you can master the art of upselling and cross-selling.

Cross-Selling 53

Cross-Selling Tips eCommerce Purchase 53

Brandfolder

JUNE 17, 2015

Brand organization at Vermont Hard Cider Company just got a lot sweeter. The popular beverage company is now using Brandfolder on a company wide level, meaning they have a much.

Brand Identity 40

Brand Identity Branding Organization Companies 40

Hubspot

JUNE 17, 2015

Ever buy something and realize there were things you wish you knew before you handed over your credit card? Maybe you wish you knew that those "comfy" shoes in the store would destroy your feet if you wore them out on the town all night. Or that you were going to score your dream job and need to commute 50 miles to work each way just a few months after you signed a new car lease with 10,000 miles per year.

Marketing Automation Services 51

Marketing Automation Services Webinar Metrics Marketing Automation Software 51

Content Standard

JUNE 17, 2015

In order to get noticed in today’s world of marketing mayhem, brands have gone to great lengths to tell their stories in an engaging way. However, sometimes marketers’ efforts can backfire. Tech-savvy consumers can spot a desperate attempt to capture attention; if a brand does not work to earn eyes or connect with the audience, consumers will write its content off as disingenuous and move on.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

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Crimson Marketing

JUNE 17, 2015

How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” US B2Bs spent a total of $958 million annually on inefficient and ineffective #contentmarketing Click To Tweet.

Marketing Automation Services 133

Marketing Automation Services Marketing Management Tools B2B 133

Content Standard

JUNE 17, 2015

Consumers crave video content from brands—on the Web, social media, or email, Animoto reports. But for many brands, more video is a tall ask. Even though consumers overwhelmingly say they want brands to reach them via video versus any other marketing tactic, video remains an elusive quest for many companies. Video can be expensive, and marketers may be shy about deploying video when other tactics are cheaper and easier to measure.

Video Marketing 40

Video Marketing Demand Ideal Customer Profiles Brand Identity 40

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

Optimization 61

Optimization Tactics Lead Scoring Lead Ranking 61

Content Standard

JUNE 17, 2015

The days of interruption advertising are numbered. In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. This morning, at Content Rising Summit , Skyword Founder and CEO, Tom Gerace and renowned screenwriting lecturer, Robert McKee, urged the 300 marketing and media professionals in the room to embrace the power of storytelling to create lasting connections and empower leadership.

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JUNE 17, 2015

So, it turns out that Hollywood screenwriters have quite a lot in common with professional marketers. First of all, there are thousands (if not millions) of both of them, all trying to make a living through forging a connection with an audience. Both the screenwriter and marketers’ job is to connect with a particular audience in order to increase sales, whether it’s box office tickets or machine parts, their jobs are very similar.

Work Management 56

Work Management Storytelling Marketing Management Cross-Selling 56

Hinge Marketing

JUNE 17, 2015

In part one of this series , we looked at the rationale behind the call-to-action (CTA) and how that influences professional services buyers’ behavior. How should firms craft their CTAs for great marketing success? It all depends on context. By shifting the context of a CTA, you can encourage audiences to take a particular action. And it turns out, every detail counts.

Click Rate 72

Click Rate User-Generated Content Copywriting Comparison 72

Hubspot

JUNE 17, 2015

Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time. I'm a marketer, after all. And while this profession has enabled me with a good eye for the tricks of the trade, I've found that I'm still not immune to the influence of marketing. I swoon over Christian Louboutin's red-soled shoes, pay more for the shampoo that claims it will make my hair 10X stronger than the leading competitor, and crave anything that comes out of

Work Management 61

Work Management Marketing Management Trends Paid Search Agency 61

Biznology

JUNE 17, 2015

Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society. These 86 million younger people are now the most important generation in terms of size and purchasing power – they spend $200 billion annually. They are also the most diverse, with 43% non-white and 25% speaking a foreign language at home.

Advertising Agencies 137

Advertising Agencies Advertisements Advertising Paid Search Agency 137

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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