Thu.Jul 17, 2014

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3 OTHER Things Your SEO Team Should Be Doing

KoMarketing Associates

'With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT. While that opens the door for overlap, it also introduces full coverage and a better overall marketing program.

SEO 195
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Why Companies Don’t Market to Their Customers

ANNUITAS

'I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. This was a significant statement that would have major impact for the organization. However, there were significant barriers that existed that prevented this revenue from being realized.

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Link Building Basics: Finding link opportunities

Biznology

'Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit. Now that we’ve laid that foundation, it’s time to start addressing some of the basics associated with actually pursuing links.

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The Importance of Learning in Your Content Marketing Strategy

Convince & Convert

'If money and time were non-factors, what would you absolutely love to learn about? Taking a step further back, how do you feel about learning in general? Some people love it. Others can’t stand learning by trial and error. They want to get it right the first time every time, so they spend a lot of time with books and strategies trying to work everything out to the T, sometimes even getting stuck in “analysis paralysis.” But life is messy, and it’s constantly changing the

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How To Balance The Risks And Returns Of Your B2B Marketing Investments

Influitive

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. Innovator. Brand builder. Recruiter. Coach. In my experience, however, one of the most important is portfolio manager. (And no, I’m not talking about moonlighting as a number-crunching banker.). While leadership skills are listed in all marketing executive job descriptions, the role of portfolio manager is often overlooked.

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How to Double Your Marketing Team…WITHOUT New Hires

Adobe Experience Cloud Blog

'Author: Josh Hill When I first heard about marketing automation , I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. To give you a little background, I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials

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5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth

Hinge Marketing

'When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play. To simplify things, we’ve broken down five marketing efforts geared toward increasing growth to help you get the results you’re looking for.

CPA 73
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35 Tech Terms Translated Into Plain English

Hubspot

'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying "he''s wired in" or "they''re wired in" over and over again in reference to people coding intensely with their headphones on. Not knowing anything about programming, I always imagined that being "wired in" meant the programmers were somehow listening to the computers, or that they were connected to the code somehow. or something weird that us non-programmers would never un

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WTF Does Kevin Spacey Know About Content Marketing?

Marketing Insider Group

'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en , The Usual Suspects , American Beauty , and of course most recently in the binge-inducing Netflix series The House of Cards. But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Are These the Smartest Marketing Campaigns of the Past Year?

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? More often, you hear words like innovative, transformative, and even synergistic. But really it comes down to being smart -- with budget, with execution, and with the audience’s attention.

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How to Maximize Your Webinar Effectiveness With Proven Best Practices

Vidyard

Who doesn’t love a good webinar? All of the benefits of a conference panel or training session with the added satisfaction of being able to watch along from the office, or from home in your PJs and bunny slippers. Webinars are a powerful, inexpensive way to connect with your target audience and they have all of the four major food groups of great content – real-time, measurable, engaging, and most importantly, re-useable.

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6 Smart Strategies for Segmenting Your Dynamic CTAs

Hubspot

'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I''m concerned, dynamic calls-to-action are the only calls-to-action. Not hip to the difference? Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA as we refer to it in HubSpot''s software -- is one that changes based on the person viewing it.

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How to Decrease Your Website's Bounce Rate [Infographic]

Hubspot

'How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there''s a metric for that. Your website''s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website -- in other words, single-page visitors.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.