Thu.Apr 23, 2015

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Above the Fold Still Critical for B2B Email Design

The Point

'“Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within the ad that is immediately visible at first glance, one that doesn’t force that reader to take additional action (i.e. look below the fold.).

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Keeping Up with KoMarketing: Travel News & Conference Previews

KoMarketing Associates

If you received our newsletter, you know we have a busy few months here at KoMarketing as the team hits the road to attend some of the top marketing events around the country (Note: If you didn’t receive our newsletter, you can sign up here ). Along with the speaking opportunities conferences present, these events gives us the chance to network with industry peers, stay up to date on the latest trends, and meet with our clients who may be nearby.

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Content meets the B2B buying process (1 of 2)

Biznology

'Content Overload. We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. But like most good things, such as Texas BBQ or Chicago deep dish pizza, we tend to overdo it! As a result we’re into the next inevitable phase of content marketing – content overload. First, let me give full credit to my friend Joe Pulizzi, Content Marketing Institute founder, who in eight years has brought content marketing strate

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B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. While 80% of respondents expected to see higher conversion rates with buyer personas, only 39% saw their conversion rates increase.” Only 39% of #B2B marketers see conversion rates increase from buyer personas –

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Post-Event Communication Challenge

ANNUITAS

'I want to state for the record that I am a fan of in-person events as tactics in a Demand Generation Strategy. I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. I have metrics to prove that in-person events deliver the highest return on investment for ANNUITAS, especially if the event includes a speaking opportunity.

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How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. So, why not let them have a little fun?

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Marketers, Get Ready For Your Promotion: A Global Perspective

Adobe Experience Cloud Blog

'Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions.

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Salesfusion Named 48th In Atlanta Business Chronicle’s Top 100 Pacesetter Awards

SugarCRM

'The post Salesfusion Named 48th In Atlanta Business Chronicle’s Top 100 Pacesetter Awards appeared first on Salesfusion.

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Why You Should Care About Your Website (Even If You Think It Doesn’t Matter)

Hinge Marketing

'Why You Should Care About Your Website A website is an essential element of your of your marketing toolkit. In this Slideshare presentation, learn the ways buyers check you out, as well as the top referral sources for professional services firms, and the importance of cultivating a strong online presence. Enjoy! Check out our Lead Generating Website Guide for more information on creating a high performance professional services website that will convert web visitors into leads.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Face The Facts: Your B2B Needs A Blog

EMagine B2B Blog

'In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. Any B2B marketing maven should know a business blog is an absolute must have for a successful content strategy. This is the one place it is okay to let loose a little, cut the corporate speak and let your personality shine. It’s also the easiest way to incorporate the human side of your business, the side where your current and future clients feel as though they are talking to a real person,

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7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching

Hubspot

Riddle me this -- why do people buy quarter-inch drill bits? While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation. "They don’t want quarter-inch bits. They want quarter-inch holes," he explains. This notion suggests that as consumers, we aren't after all the bells and whistles as much as the solutions they provide.

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Email Marketing Can Be Profitable with Big Data

KEO Marketing

'Email marketing has been around since, well, the invention of email. In marketing terms, that might as well be forever. New, shiny toys like social media and mobile marketing are now getting a lot of attention, so it can be tempting for marketers to forget about email or put it on the back burner. It can certainly be wise to embrace new tactics and stay current on the very latest tools, but smart marketers create a comprehensive strategy that employs a variety of tactics (both old and new) work

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Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)

Hubspot

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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CEO of Altimeter Group, Charlene Li sees Huge Opportunities for Leaders Communicating with Video

Vidyard

Leaders need to catch up to communication technology and extend their power and influence through digital channels. Or so says Charlene Li, Founder and CEO of Altimeter Group and recent author of “The Engaged Leader: A Strategy for your Digital Transformation” Last week, at Marketo’s Marketing Nation Summit, we chatted with this sought-after thought leader to discuss the opportunities she’s seeing for leaders in this digital world (see the video below!

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QUIZ: Are You An Earth Day Know-It-All?

SnapApp

Yesterday was Earth Day here in the United States, and boy did it feel like everyone was showing their green. But how closely were you paying attention? Find out if you're an Earth Day whiz with our quiz below! . Content loading. Want to create you own quiz like this one? Give us a call and we'll show you how!

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What Is Content Localization? How to Build a Strategy

SEMrush

Failing to localize a website‘s content is one of the biggest mistakes that marketers make when launching into new international markets, and in this guide, we‘ll help you to understand how you should approach localization as well as when it makes sense to do so and the reasons why it‘s so important.

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Weekly Roundup May 1, 2015

GreenRope

GreenRope's Weekly Roundup. Hey GreenRope users! This week, we wanted to share with you some good reads that we found while surfing the web that are relevant to you! Businesses are able to thrive because they are continuously improving. We hope these resources help you! Comment below to tell us about your favorite articles. Marketing: Combine Digital and Physical Marketing Efforts to Increase Sales.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Art of Writing Turns Your Marketing into Effective Brand Storytelling

Content Standard

Meet Joe, a 24-year-old guy who lives in the big city. He takes public transportation to work, and he’s a social media coordinator at a company that has more skateboards than desk furniture. Joe is considered a Millennial, a prime target audience for many of today’s enterprise companies. The companies targeting Joe think they understand everything about him: his age, where he lives, his income, and his marital status.

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Weekly Roundup May 1, 2015

GreenRope

GreenRope's Weekly Roundup. Hey GreenRope users! This week, we wanted to share with you some good reads that we found while surfing the web that are relevant to you! Businesses are able to thrive because they are continuously improving. We hope these resources help you! Comment below to tell us about your favorite articles. Marketing: Combine Digital and Physical Marketing Efforts to Increase Sales.

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Salesforce Announces New Tools to Drive B2B Engagement

Content Standard

Salesforce has announced a new B2B automation tool in the latest generation of their popular CRM software. At the heart of this new change are two key features: the Intelligent Engagement Studio and Sales Cloud Engage, both of which promise to bring new versatility and power to the front- and back-end of their B2B-specific Pardot platform. The largest change comes with the Intelligent Engagement Studio package.

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Weekly Roundup May 1, 2015

GreenRope

GreenRope's Weekly Roundup. Hey GreenRope users! This week, we wanted to share with you some good reads that we found while surfing the web that are relevant to you! Businesses are able to thrive because they are continuously improving. We hope these resources help you! Comment below to tell us about your favorite articles. Marketing: Combine Digital and Physical Marketing Efforts to Increase Sales.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

I read influencer marketing blogs and newsletters every day. Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data , and most of all… charts! There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly.

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Weekly Roundup May 1, 2015

GreenRope

GreenRope's Weekly Roundup. Hey GreenRope users! This week, we wanted to share with you some good reads that we found while surfing the web that are relevant to you! Businesses are able to thrive because they are continuously improving. We hope these resources help you! Comment below to tell us about your favorite articles. Marketing: Combine Digital and Physical Marketing Efforts to Increase Sales.

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SEO for Images: Why We’re Trying to Rank for the Term 'CEO'

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common. Pinterest and Instagram have conditioned people to use and trust this form of discovery, and oftentimes, I find it produces even more relevant results than text-based search. With images, you can quickly determine the quality, while text search results require you to scan the headline, description, and the URL to make a decision ab

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Weekly Roundup May 1, 2015

GreenRope

GreenRope's Weekly Roundup. Hey GreenRope users! This week, we wanted to share with you some good reads that we found while surfing the web that are relevant to you! Businesses are able to thrive because they are continuously improving. We hope these resources help you! Comment below to tell us about your favorite articles. Marketing: Combine Digital and Physical Marketing Efforts to Increase Sales.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Success Snapshot: SilkRoad and Interactive Content

SnapApp

Curious how real B2B marketers see value in interactive content? Look no further! HR software provider SilkRoad has seen tremendous success folding interactive content into their marketing programs. Find out more in this infographic! Learn more: Read the full SilkRoad case study.

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Weekly Roundup May 1, 2015

GreenRope

GreenRope's Weekly Roundup. Hey GreenRope users! This week, we wanted to share with you some good reads that we found while surfing the web that are relevant to you! Businesses are able to thrive because they are continuously improving. We hope these resources help you! Comment below to tell us about your favorite articles. Marketing: Combine Digital and Physical Marketing Efforts to Increase Sales.

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Improve Your Content: From Passive to Interactive

The ROI Guy

'Marketers are investing a substantial portion of their budget on content, consuming 28% of the average marketing budget, with 55% planning to increase this spending over the next year ( CMI / MarketingProfs). This large content investment is fueled by a significant increase in buyer demand for content, with two thirds (67%) of your prospects indicating they rely more on content to conduct research and help guide purchasing decisions than they did a year ago (DemandGen Report).